1. “Good design is Good business”
Test screen
“Good design is Good business”
Jan Hromadka IBM Slovakia

2. “Good design is Good business”
Jan Hromadka IBM Slovakia

3. “Good design is Good business”
Thomas Watson Jr., IBM President (1977)
Jan Hromadka IBM Slovakia

4. __________
© 2014 IBM Corporation

5. Jonathan Ive Senior Vice President of Design at Apple Inc.
© 2013 IBM Corporation

6. © 2013 IBM Corporation

7. Jonathan Ive Senior Vice President of Design at Apple Inc.
© 2013 IBM Corporation

8. Accelerated Visioning

9. Accelerated Visioning
Focused engagement to help visualise and customer-test new ideas or concepts and develop a technical roadmap and business case for their implementation

10. Accelerated Visioning
Accelerated Visioning is a focused engagement to help visualise and customer-test new ideas or concepts and develop a technical roadmap and business case for their implementation
Part of Analyses and Design
Requirements are designed as interactive Prototype
Using the customer profiles and fictive personas
Testing the innovative propositions
Based on incremental platform understanding
User needs requirements
Vision blueprint
Interactive prototype that demonstrate the future state
Roadmap which defines the required and prioritized changes
Target architecture constrains
__________
© 2014 IBM Corporation

11. Timing and Dependences
Standard waterfall
Business & Technical Analyses
Detailed designs
Implementation
Commitment
Frustration

12. Timing and Dependences
Accelerated Visioning
First Operational Roll-out
Outline
Design
Detailed
Build
Cycle
Deploy
Test
Host and Manage
Business & Technical Analyses – (Anchor)
Detailed designs
Build
Test
Deploy
Hothouse
Visualise
Go live of solution to initial targeted customer base
Sessions with Stakeholders and SMEs from Business and IT
Review market trends and technologies
Concept Investigation
Technical Understanding
Visioning sessions on goals, scope and customer needs
Develop and customer test concepts
Define technical approach and considerations
Iteratively develop and customer test an interactive prototype
Develop roadmap and implementation plan
Identify initiatives and timelines for the Business and IT Roadmaps
Develop High Level Business Case
© 2014 IBM Corporation

13. Timeline with key activities
Total elapsed duration of 9 weeks
Anchor
Hothouse
Visualise
Project Kickoff and Prep
Concept Investigation
Conceptual Design
Prototype Development and Test
Kickoff Meeting
Interviews with business and IT stakeholders on scope and success criteria
Confirm detailed plan and prepare for Concept Investigation workshops
Agree Guiding Principles
Develop and review initial personas and key customer journeys
Identify real-time decisioning and analytics capabilities to be incorporated
Agree high level scope of functionality
Test with Customer Forum via focus groups
Consider relationship to other Needs Analysis tools
Identify different behaviours and UI characteristics for prototype across web and tablet devices
Design initial vision wireframes and navigation flows
Test lo-fidelity designs with Customer Forum and incorporate feedback
Develop visual mockups of selected screens on journeys illustrating look and feel
Test refined designs with Customer Forum and incorporate feedback
Complete development of remaining wireframes and mockups as required
Complete development of engineered prototype based on customer and stakeholder feedback so far
Test prototype with Customer Forum and capture/interpret feedback
Create Customer Experience Blueprint capturing all concept work and customer feedback
Initial Research
Technical Architecture
Review existing material
Collect and collate insight and experience drawn from customer experience, research and industry insight
Complete Solution Outline work product
Review with key IT Stakeholders
Technical Definition/Enablement
Select UI technology to use
Set up required infrastructure for Prototype
Establish test data sets and back-end systems to use in prototype
Finalise which key stages of the customer journey the prototype will represent and where full integration with back end data/services will occur
Begin initial development of Prototype framework
Begin development of Solution Outline work product
Technical Understanding
Outline fit within strategic architecture and identify key technical constraints and enablers
Identify available data sources/web services to be used
Identify shortlist of UI technologies and platform approach
Roadmap and Business Case
Identify initiatives and timelines for the Business and IT Roadmaps
Develop High Level Business Case
Create Executive Stakeholder presentation
Project Kick-Off Meeting
Status reports
Key Customer Forum engagement
__________
Final Material Review / Acceptance

14. Right approach for right results
Accelerated visioning consists of three steps:
“Anchor” - validate and anchor the strategic objectives
“Hothouse” - Accelerate the vision
“Visualise” – Create a workable design that is aligned with IT strategy and timetable
With four key outputs:
Customer Experience Blueprint
Engineered Prototype
Solution Outline
Business and IT roadmap with High Level Business Case
Understanding of the effort required to extend and scale prototype for operational delivery
__________
© 2014 IBM Corporation

15. “Good design is Good business”
… and good business makes good friends
Jan Hromadka
IBM Slovakia