1. Chaotic Content Music. Licensing. Production. www.chaoticcontent.net

2. Table of Contents Company Introduction………………………………………………………….3 Our Mission………………………………………………………..4 Our History………………………………………………………...5 The Team………………………………………………………….6-7 What Is Music Licensing?...........................................................................8-9 Numbers and Statistics…………………………………………..10 The Future…………………………………………………………11 Chaotic Content Music Library………………………………………………..12 Library Breakdown………………………………………………..13 Music Library Goals………………………………………………14 Client List………………………………………………………………………..15 Past Projects and Placements…………………………………..16 Business Plan Overview……………………………………………………….17 Target Industries and Clients…………………………………….18 Reaching Our Targets…………………………………………….19 Our Proposal……………………………………………………….20 Contact Information………………………………………………..21

3. Company Introduction Chaotic Content is a full-service music solutions and music licensing company based in Santa Monica, California. We work with our clients to provide music and audio solutions and enhancements for their media projects. At the heart of our business is our ever-growing and diverse music library, from which we publish and license audio content to various professional media projects on behalf of our content providers. Founded by award-winning composer and creative director, Woody Pak, Chaotic Content is proud to consistently deliver high quality music, both in the form of licensing and original customized work, to clients across a wide range of media platforms including feature films, TV, commercials, video games, documentaries, websites and interactive media.

4. Our Mission Chaotic Content strives to enhance, support and empower the global media community with cutting-edge musical and audio solutions, with an emphasis on international, ethnic and crossover influenced content. Through full service audio licensing, production, customization, sourcing and procurement, it is our perpetual aim to connect seekers with the most cosmopolitan and diverse range of content and creators from all corners of the world and all levels of success, while maintaining the highest level of product, service and ethical standards. If music is the true universal language, then Chaotic Content is your bridge to the world!

5. Our History Chaotic Content was founded by Woody Pak (composer), Gloria Lee (ethnomusicologist), and Brigette Noh (lawyer) in the Fall of 2006 with the vision to provide a supportive base of services for music artists. The vision included helping artists to monetize upon their musical creations by offering music content for various media spaces that include network television, feature films, documentaries, as well as commercials. Within just 3 years, Chaotic Content had already experienced great success in extending our artists’ content reach to many media spaces. Some notable projects and placements include Korean Airlines and Hyundai television commercials, numerous documentaries that include Planet B-Boy and Girls on the Wall, Nexon video games, the hit TV show Burn Notice, The Ellen DeGeneres Show, and numerous musical contributions to the MTV network. By reaching out to artists, composers and producers from all over the world, Chaotic Content’s catalog grew from around 1,000 tracks in early 2007 to over 7,000 as of the summer of 2010. Throughout this rapid growth process, their content remained diverse and spanned across a variety of genres, with a special emphasis on the collection of world and Asian music recordings by artists from Korea. Today, with more placements and a larger network of relationships in the media creation industries, Chaotic Content is poised to continue on their growth trajectory and is always looking for more high quality and diverse content to satisfy their expanding list of clients’ needs.

6. The Team Meet the dedicated Chaotic Content Team: Woody Pak – CEO/Creative Director A multi-faceted composer, producer, and music entrepreneur, Woody is not only the CEO of Chaotic Content, but also the driving force behind the talented in-house creative team with extensive experience in film, documentaries, musicals, and commercials. Woody is a graduate of both MIT and the Juilliard School of Music. Brigette Noh, Esq – CFO/Head of Publishing and Licensing Brigette is a lawyer specializing in entertainment and intellectual property law. A graduate of MIT, she went on to Harvard’s Kennedy School of Government to obtain a master in Public Policy, followed by a J.D. and M.Phil in Public Administration at New York University. Brigette handles all of Chaotic Content’s publishing and licensing contracts, as well as executive produces the various creative projects for the company.

7. The Team (continued) Seung Hoon Oh – Associate Composer/Producer Our resident traditional Korean and world music expert has a masters in Korean traditional music theory and a BA in Korean traditional music composition from Hanyang University in Seoul, Korea. Seung Hoon works closely with Woody to contribute his creative talents and expertise to Chaotic Content’s various music projects. Justin Fong – Sales and Business Development Manager Justin majored in music recording at the University of Southern California, but spent the last 4 years in sales and sales management in the music and consumer electronics industries. He heads Chaotic Content’s sales, marketing and business development, and is the company liaison to their client and partnership base. Spenser Noh – Content Manager and Music Consultant Spenser has a BS in Music Industry from Northeastern University in Boston, MA. During his time in college he gained invaluable experience working for numerous publishing/licensing companies. At Chaotic Content, he is in charge of managing the catalog and also assists with music procurement and music supervision consulting.

8. What is Music Licensing? (definition) Music licensing is the licensed use of copyrighted music and is intended to ensure that the creators of musical works get paid for their work. In the United States, music licensing is ubiquitous. The music that is heard on the radio is licensed. The music on TV shows or in movies are licensed as well. Even the music being played at a restaurant is licensed. We live in a world of music licensing - a world where the rights to use music are bought and sold every day. There are several things that can be copyrighted in any sound recording for a song: The actual sounds: the performance of the work. The notes that the musicians play to create the song: notes can be embodied in sheet music. The lyrics for the song: lyrics can be written down on a sheet of paper. Once these elements have been copyrighted, the owner of the rights can then license the song in any way they choose.

9. What is Music Licensing? (application) In the United States and other parts of the world, when a media or production company wants to use a song for their product or project, they must obtain the rights or license to use the song. Here are some examples of when a song must be licensed: A video production company wants to use a song as background music. A TV show production wants to use a song as their opening credits music. A film producer wants to use a song for music playing from a car within the film. A commercial production studio wants to use a song in the commercial. A video game developer wants to use a song for their theme music. A radio station wants to play a song as part of its regular programming. A website designer wants to loop a song on the home page of a site. A restaurant owner wants to play a song as ambient music. A toy maker wants to play a song when a child pushes a button on the toy. …and many other applications.

10. Music Licensing – Numbers and Statistics The licensing fee for the rights to use a particular song for a project can vary greatly. Usually there are no strict guidelines and the fee is negotiable between the licensor and licensee. Depending on the popularity of the song/artist, the size and scope of a project, and the application of the music within the project (forefront or background etc), licensing fees can range from as low as free to as high as $100,000 or more per license. Due to America’s growing appetite for media consumption, the music licensing industry continues to expand. Despite declining music sales in North America over the last 5 years, music licensing revenue has actually been steadily increasing: Music Licensing Revenue in North America

11. Music Licensing – The Future As more countries across the world begin to enforce music licensing practices in the same manner that the United States currently does, global licensing revenues could increase exponentially. Technology improvements, media accessibility and a globalizing pop culture will increase worldwide media consumption and demand, and ultimately increase music licensing revenue for these media projects. Here are the figures for global music licensing revenues and projections for 2010 and 2011 (grabstats.com): Global Music Licensing Revenue * projection

12. Chaotic Content Music Library Chaotic Content’s library is diverse and contemporary, consisting of music from nearly all major genre categories and various styles. As of the summer of 2010, we have approximately 7,000 songs on our catalog from hundreds of artists. Website: chaoticcontent.net Size of Library: 7,000 selections and growing Genres and styles: World/Ethnic Asian Pop (K-pop, J-pop, C-pop etc) Pop Rock Hip Hop Dance Classical Jazz Electronica Latin Orchestral Heavy Metal Folk R&B/Soul Funk Country Ambient Gospel New Age Children Holiday Singer/Songwriter Sound Effects And more…

13. Music Library Breakdown Our music library breakdown, by main genre:

14. Goals for our music library – Korean content One of the unofficial goals of Chaotic Content is to help expose and promote Korean music, both traditional and popular, to the American consumer. With a staff that consists of mostly Korean Americans, it is not only our mission to place Korean content in various American media, but also assist Korean artists in monetizing their work. Over the last few years, Chaotic Content has acquired an extensive list of Korean traditional and Korean pop content for licensing, the majority of which we have the exclusive rights to license within the US and for US distributed projects. Our Korean traditional and fusion library includes: Baek In Young Kang Eun Il’s Haegum Plus Our K-pop library includes: 브라운아이드걸스 Brown Eyed Girls 디제이 디오씨 DJ DOC 드렁큰 타이거 Drunken Tiger 에픽 하이 Epik High 지오디 god 윤미래 Yoonmirae And many more…. Our hope is to continue to acquire more Korean music in our continued effort to promote Korean content and artists in the US.

15. Client List Our partial list of clients include: AT&T Dbox French Connection HBO Honda Hyundai Intel Korean Airlines LG Los Angeles Times MTV Nexon Omega Panasonic Planet B-Boy Prudential Target TNT Trump and more…

16. Past Projects and Placements Notable past projects and placements include: Black Picket Fences documentary film California Lottery commercial French Connection 2008 Spring/Summer collection video Honda commercial Hyundai commercial Korean Airlines commercial LG commercial Los Angeles Times video feature on Last For One Los Angeles Times video feature on The Lakers MTV 2008 Movie Awards promo Nexon’s Dungeon Fighter Online game Nexon’s Maple Story online game trailer Nexon’s Vindictus online game Omega commercial Panasonic commercial Planet B-boy documentary film Prudential commercial Target commercial The Grace Lee Project film TNT network promo Trump Plaza website And more…

17. Business Plan Overview In the US, the appetite and demand for “world” and cultural crossover music has been growing with the globalization of pop culture, fitting perfectly with our niche and branding strategy. This growing trend has created an underserved need that Chaotic Content can satisfy. While many music licensing companies specialize in one category or another, there are very few that specialize in world or ethnic music, especially of the Asian variety. Our goal is to be the number one source for fulfilling this need. Our plan moving forward is to further increase our focus on the acquisition of high quality Asian content, and position our company as the first “go-to” source for Asian traditional, fusion and pop music among music content seekers in the US. In doing so, we will satisfy our synergistic dual goals of greater exposure and promotion of music content from Asia through placements in high profile media projects, while also creating a business model that will help monetize works for Asian artists and content providers.

18. Target Industries and Clients Some of the industries and specific clients we plan to target over the next few years are: Industries:Target Clients: Film ProductionImagine Entertainment, Dreamworks TV ProductionBunim-Murray TV NetworksABC Disney, NBC Universal Radio StationsESPN, NPR Music Supervision HousesChop Shop, Air Edel Advertising ProductionAcademy Films, Allen Roche Group Advertising AgenciesAegis Group, Dentsu Trailer ProductionAlternate Reality, Cimarron Group Animation StudiosPixar, Dreamworks Video GamingActivision, EA Sports Corporate Video ProductionBlue Marble, Seven Pictures Mobile Phone ApplicationFive Mobile, Amadeus Website Production352 Media, Iflexion Interactive MediaSnibbe Interactive Audio Book ProductionCedar House, Audio-In-Books RingtonesXingtone, Jamster

19. In the past we have and will continue in the future to focus on reaching our target industries and clients using a variety of methods: Reaching our Targets Referrals and Network Connections Direct Mail and Email campaigns Newsletters Specials/Promotions Surveys Research, Lead Generation, and Cold Call Trade Shows E3 South By Southwest Networking Events Film Festivals Workshops Panels Event Marketing Sponsorships Partnerships Hosting events Interactive Social Media Marketing Twitter Facebook Myspace LinkedIn Forums

20. Our Proposal Chaotic Content is approaching your esteemed company in hopes of developing a fruitful new business relationship. We see value in your high quality music content and are confident we can help promote, place and monetize your works in the American media landscape. If agreed upon, we will include your music content on our catalog and make your works available and searchable to seekers. When appropriate, we will also pitch and recommend your music to various media projects in the film, TV, radio, advertising, gaming, and web industries for placement and licensing. In the event that we license your content and collect any licensing fees, we would distribute a portion to your company, as determined by our agreement. There will be no obligation on your company’s part to provide financial or promotional support. Our goal is simply to create a demand for your content among our clients and potential clients and generate revenue for the licensing of your works. We hope you will consider our offer to your company for this opportunity to work together. Please contact us if you have any questions or concerns. We invite you to correspond with us in the manner that is most convenient. Thank you! Contact Information Chaotic Content 912 Colorado Avenue Santa Monica, CA 90401 United States of America p: 310-264-1413 f: 310-496-2494 info@chaoticcontent.net www.chaoticcontent.net