1. CHAPTER 01: INTRODUCTION TO MULTIMEDIA
Multimedia Definition
Multimedia Element
Component of Multimedia
Importance Of Multimedia
Opportunities In Multimedia Production
Applications Of Multimedia
Multimedia Development Team
Multimedia Development
Last updated: 5/07/06

2. Definition What is Multimedia? Interactive Multimedia? Hypermedia?
Woven combinations of digitally manipulated text, graphic art, sound, video, and animation.
Interactive Multimedia?
When you allow an end user or the viewer of a multimedia project to control what and when the elements are delivered, it is interactive multimedia.
Hypermedia?
When you provide a structure of linked elements through which the user can navigate, interactive multimedia becomes hypermedia.

3. Definition Multimedia developers? Multimedia projects?
The people who weave multimedia into meaningful tapestries are known as multimedia developers.
Multimedia projects?
The software vehicle, the messages, and the content presented on a computer or television screen together constitute a multimedia project.
A multimedia project need to be interactive to be called multimedia.

4. Multimedia Elements Text Graphic art (pictures, drawings, and images)
Audio
Video
Animation

5. Multimedia Components
1. Computer
Computer coordinates what is heard and seen electronically.
Without a computer, it is not multimedia, it is just media.
2. Links
There must be links to connect the information to provide a sense of structure and dimensions. Without links it is not multimedia, it is just a bookshelf.
3. Navigational Tools
Navigational tools lets user traverse the web of connected information and decide the course of action.

6. Multimedia Components
Without navigational tools it is not multimedia, it is just a movie.
4. Communication
Communication is a way to gather, process and communicate your own information and ideas. Without communicating own ideas it is not multimedia, it is just a television.

7. Importance of Multimedia
1. Ease of use
Easier to use by end-user.
Increase the user’s effectiveness.
User becomes less dependent on instructions.
2. Intuitive interface
Obvious responses to icons.
Simple selection of control and navigation buttons -> they look like what it’s intended to do.

8. Importance of Multimedia
3. Immerse experience
Application takes over the entire computer screen.
Removing the distraction of the computer’s Operating System.
Easier to focus on the application.
4. Self-Paced Interaction and Better Retention
The ability to process information at one’s own pace is crucial to their success.
For example, you can spend 10 hours with a multimedia encyclopedia or just 10 minutes.

9. Importance of Multimedia
5. Better Understanding of the Content
Better comprehend the material.
Multimedia Computer-based Training (CBT).
Students learn better and more easily when information is presented in ways that stimulate several of the student’s senses concurrently.
6. Cost Effectiveness
Consider an application that requires a costly printing value, in-depth training manual,and continuous technical support as you would need for a non-multimedia application, the cost saving benefits become apparent.

10. Importance of Multimedia
6. More Fun = Greater Efficiency
Software wizards: programs that take you through a series of prescribed steps to quickly accomplish a job.
Digital assistants: programs that catch errors or suggest better methods
Examples of Software Wizard and Software Digital Assistant (Agent)

11. Job Opportunities in Multimedia Production
Product Marketing & Promotion
TV commercials
Multimedia advertising
Video-based marketing and promotion
Marketing web-page development
Entertainment
Film special effects
Video animation
Interactive TV
Virtual reality simulations
Internet game development
Kiosk design

12. Job Opportunities in Multimedia Production
Scientific Research
Medical and dental
Physics simulations
Chemical modeling
Astronomical research
Mathematical research
Real Estate Development
Site-use studies
Architectural design
Landscape design
Structural Engineering
Property sales

13. Job Opportunities in Multimedia Production
Education
Edutainment software
Educational software
Distance learning
Web pages
Multimedia textbooks

14. Applications of Multimedia
There are many examples of the application of multimedia in our
everyday life. Some of the examples:
Art
Ebook’s A Survey of Western Art presents more than a thousand
full-color photographs of Western paintings, sculpture and
architecture that span history from ancient Egypt to modern
America.
Language
Syracuse Language System publishes the award-winning Playing
with Language Series on CD ROM.

15. Applications of Multimedia
Education
E-Learning (distance learning) and “courseware”.
Facilitate learning-helping students for more understanding.
Providing feedback.
Virtual Reality (VR)
Virtual reality is an extension of multimedia.
It uses the basic multimedia elements of imagery, sound, and animation.
It requires terrific computing horsepower to be realistic.
In VR, cyberspace is made up of thousands of geometric objects plotted in three-dimensional space.

16. Applications of Multimedia
Some of VR application use a special hardware (goggles, helmets, special gloves etc.) to get a feedback from user.
The standards for transmitting VR in Virtual Reality Modeling Language (VRML) documents have been developed on the World Wide Web.
VRML documents have the file extension .wrl.
Business / Corporate communication
Doing promotion by presenting business presentation.
e-Catalog, demo, communications, advertisement, and marketing.

17. Multimedia Development Team
The complexity of multimedia projects can range from simple one-to-two page quick efforts to hundreds of megabytes worth of information requiring month to complete.
Regardless of the size or effort, there are basically two approaches to consider when building multimedia projects:
One-person approach: involves one person to write, edit, insert graphics, audio, video etc, test, package and deliver the product.
Team approach: consists of a number of individuals who bring specialized skills and talents to a project. In some cases, there may be single person who takes on many roles or many people who share one role.

18. Multimedia Development Team
Job Title
Job Description
 Project Manager
Responsible for overall development and implementation (budget, schedules, creative sessions, illness, invoices, team dynamics).
Multimedia Designer
Includes graphic designers, illustrators, animators, image processing specialists.
Creates and manipulates images.
Interface Designer
Makes the lay out of the screen user-friendly

19. Multimedia Development Team
Job Title
Job Description
 Writer
Creates characters, action and point of view.
Writes proposal, script for narrations and text screens.
Video Specialist
Responsible for the entire team of photographers.
Has skill to produce from concept to editing.
Audio Specialist
Designs music.
Produces voice-over.
Manipulates sound effects.

20. Multimedia Development Team
Job Title
Job Description
Multimedia Programmer
Integrates all multimedia elements together using an authoring system or programming language.
Web producer
Designs, implements and maintains a complex multimedia website.

21. Multimedia Development
Multimedia Development Life Cycle
Phase 1 – Planning
Step 1: Developing the concept
Step 2: Stating the purpose
Step 3: Identifying the target audience
Step 4: Determining the treatment
Step 5: Developing the specifications
Step 6: Storyboard and navigation
Phase 2 – Creating
Step 7: Developing the content
Step 8: Authoring the title
Phase 3 – Testing
Step 9: Testing the title
A thorough explanation
on the MDLC can be
obtained in Chapter 8