1. CoML Framework Committee Mission: Recommendations for… 2010 Census Report both formats and preliminary identification of content

2. Committee Members Paul Snelgrove, Chair Jesse Ausubel, Sloan Mark Costello, OBIS Darlene Crist, Rapporteur Mike Fedak, TOPP Pat Halpin, OBIS Patricia Miloslavich, NaGISA, Caribbean and South American NRICs Boris Worm, FMAP Mike Sinclair, GoMA Meryl Williams, SSC

3. Reporting Goal Goal: Recommend strategy by SSC meeting February 2006 Challenges: Understanding “demand” or market: diverse target audiences Understanding “supply”: CoML’s projects will produce many messages & many kinds of content Achieving coherence in both format & content Time: Only 3+ years remaining

4. Committee Process Three Meetings: May 2006: Rhode Island, USA Sept. 2006: St. John’s NL, Canada Jan. 2007 (planned): Raleigh NC, USA

5. Task Accomplished: Supply Surveys Received & compiled highlights from 19 projects (field, component & affiliated) ; tried to anticipate major messages of all projects Will help determine scope and content of final Census report.

6. Task Accomplished: Demand Surveys What do “users” want/expect? Science Industry (oil, marine tourism, technology, fishing, offshore wind) Government Management NGOs Education/General Public

7. Reporting Premise Make sure products at various levels of detail answer basic user questions regarding: Diversity (how many forms of life) Distribution (where they live: maps or ranges) Abundance (numbers or biomass by taxonomic group or tropic level) Using…. Known Unknown Unknowable Secretariat/Senior Scientist needs to start, maintain list of Frequently Asked Questions!!

8. In process: Identify & Classify Potential Products Currently analyzing, ranking potential products by… Time and effort Cost Achievability Reach (audiences, users, markets) Ready partners (publishers, e.g.)

9. Potential Products for Scientific Community (#1) (in addition to usual flow of published papers) Detailed Report (or scientific book) New Marine Biodiversity Textbook (e.g., for college/university students) Data sets: Expanded OBIS (researchers will want above all access to original data)

10. Potential Products for Scientific Community #2 Re-tooled Census portal (cf. Facebook, as continuing tool for community cooperation) Dedicated Journal issues, both re Methods, Discoveries (e.g., Proc Royal Society UK) Proposals: e.g., for Centers of Excellence in marine taxonomy Visualization tools (workshop planned)

11. Products for Stakeholders directly concerned with ocean resources (e.g., government, NGOs) Policy briefings (very short written & oral, in person) Conferences, hearings Newsletters/Blogs State of World’s Oceans book (perhaps in partnership with an organization like WRI) Technology access: cf Southampton “Project Serpent” re ROVs

12. Products for General Public Films, videos, radio: need to develop candidate list of stories, themes; could be re. CoML as a whole or parts Public Service Announcements for worldwide broadcast Sound bites: Celebrity engagement (e.g., George Clooney or Nemo) to convey Interactive material: video games, etc. Large-format colorful book, little text

13. Products for Public Field Guides CDs/DVDs (could package various kinds/levels of content) Atlas of Marine Biodiversity Popular magazines (recreational, airline) CoML Field Guides Abyssal Seafloor Pedro Martinez & Craig Smith The Census of Marine Life Issue How many fish in the sea?

14. Products for Public Web materials for teachers Aquarium/Museum Exhibits Short animations good for seeing on PDAs “Magic binoculars”- gallery of short animations on-line that help you see into ocean, including “live” feeds Brochures Posters

15. Products for Public Program of young people (~16 years old) as spokespersons to their peer group Activities with NGOs/sport fishing/dive groups CoML lecturers on cruise ships Music: CoML Hip-hop song about marine species (cf song about chemical elements) Other light-hearted approaches Grand finale event to attract media coverage

16. ProcessProcess Distribute potential product lists to Project Leaders Ask them to comment on them, their suitability for the work of the particular project & if project members would want to work on a particular type of product

17. Challenge: Develop overall messages (headlines) of CoML Possible Big message from Census… Tele-connectedness of ocean life Strategy: Relay this message by connecting to a local story or experience Tuna example: Same tuna off Cuba &Tunisia

18. Potential Report Title Seven Seas, One Ocean The First Census of Marine Life

19. Examples of Connectedness Past to Present Microbes to Mammals (small to large) Nearshore to Open Ocean (also land to ocean) Seafloor to Sea Surface Tropical to Polar Pole to Pole Individual to School Rare to Common Biology to physics, chemistry, and geology Organizing frameworks for content

20. Next Steps Share with Project Leaders what users expect to learn (“Demand”) Obtain comments of Project Leaders on potential formats, products Iterate with Project Leaders re. content/messages, stimulate them to anticipate better what they each may learn and to think about common messages

21. Next Steps #2 Foster improvement, diffusion of visualization tools Committee to analyze and rank, recommend schedule, ways to implement recommendations Committee to prepare final report for presentation to SSC in February 2007 Goal: Consensus in New Zealand November 2007