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WORK OF ANDY WARHOL PRESENTED BY:.

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1 WORK OF ANDY WARHOL PRESENTED BY:

2 Andy Warhol's biography
Born Andrew Warhola on August 6, 1928, in the neighborhood of Oakland in Pittsburgh, Pennsylvania, Andy Warhol's parents were Slovakian immigrants. His father, Ondrej Warhola, was a construction worker, while his mother, Julia Warhola, was an embroiderer. They were devout Byzantine Catholics who attended mass regularly, and maintained much of their Slovakian culture and heritage while living in one of Pittsburgh's Eastern European ethnic enclaves. This presentation is about Andy's biography of when he was born his parents and his religion

3 Andy Warhol's biography
Warhol attended Holmes Elementary school and took the free art classes offered at the Carnegie Institute (now the Carnegie Museum of Art) in Pittsburgh. In 1942, at the age of 14  he graduated from college with his Bachelor of Fine Arts degree in 1949, Warhol moved to New York City to pursue a career as a commercial artist This is a continuation of Andy's biography and it tells us of his educational backgrounds

4 Andy Warhol's biography
In the late 1950s, Warhol began devoting more attention to painting, and in 1961, he debuted the concept of "pop art"—paintings that focused on mass-produced commercial goods. In 1962, he exhibited the now-iconic paintings of Campbell's soup cans This if the final presentation of Andy's biography and this tells us of his working periods

5 POP ART Warhol's early commercial illustration has recently been acclaimed as the arena in which he first learned to manipulate popular tastes. His drawings were often comic, decorative, and whimsical, and their tone is entirely different from the cold and impersonal mood of his Pop art. Much debate still surrounds the iconic screenprinted images with which Warhol established his reputation as a Pop artist in the early 1960s. This presentation talks about Andy's entry into pop art this after he was through with his school

6 POP ART Although artists had drawn on popular culture throughout the 20th century, Pop art marked an important new stage in the breakdown between high and low art forms. Warhol's paintings from the early 1960s were important in pioneering these developments, but it is arguable that the diverse activities of his later years were just as influential in expanding the implications of Pop art into other spheres, and further eroding the borders between the worlds of high art and popular culture. This is a continuation of his pop art presentation and andy painting had become important in his pop art

7 POP ART Although Warhol would continue to create paintings intermittently throughout his career, in 1965 he officially retired from the medium to concentrate on making experimental films. Despite years of neglect, these films have recently attracted widespread interest, and Warhol is now seen as one of the most important filmmakers of the period. In this presentation we find that Andy's stoped painting to start making films and was seen as the one of the most important filmmakers of his period

8 WORKS BY ANDY WARHOL Paintings
By the beginning of the 1960s, Warhol had become a very successful commercial illustrator. Films Warhol worked across a wide range of media—painting, photography, drawing, and sculpture. In addition, he was a highly prolific filmmaker. Between 1963 and 1968, he made more than 60 films In this presentation we look at the works of andy and we see he is tallented in his works even upon graduation like painting and also film

9 WORKS BY ANDY WARHOL Music
In the mid-1960s, Warhol adopted the band the Velvet Underground making them a crucial element of the exploding plastic inevitable multimedia performance art show. Warhol, with Paul Morrissey acted as the band's manager This is a continuation of his works and we see his works in music in the 1960

10 how Warhol's themes and subjects examined American culture
Warhol’s impact on art and society was tremendous; this paper offers a highly restricted view of his potential for consumer researchers. By applying some methods of art criticism to his vast body of work, insight was gained in key areas of consumer research: brand equity; clothing, fashion and beauty; imagery; packaging; and self-concept. Art history is equipped with much more theoretically challenging theories and frameworks-this paper gleaned insights from a surface skimming of the treasures of art criticism and art history. Further work is necessary to articulate how art historical techniques might complement literary tools that have earned a place within the consumer researcher’s toolbox. This presentation we see how Warhol's themes and subjects examined american culture and his art make tremendous impact in the society he had a lot of challenging theories and frameworks

11 how Warhol's themes and subjects examined American culture
As we move into a postmodern society, dominated by visual images, informed by five hundred cable television channels, and obsessed with global symbols, visual literacy takes on greater importance to both the consumer and marketer. Art criticism seems a useful area to study the central role images play in consumer behavior-joining successful applications of other humanities based approaches. Marketing, in particular, encourages symbolic associations: products to images, images to products. To fully understand consumer behavior requires an appreciation of the long heritage of art scholarship. This project represents a step toward mining the rich ground of art history to extract nuggets of wisdom about consumers and the society they live in. This being a continuation of the themes and subjects and how they examined American culture we see there was development and we see art criticism being useful area to study the central role images.

12 REFERENCES Holbrook, Morris B. and R. B. Zirlin (1985), "Artistic Creation, Artworks and Aesthetic Appreciation," in Advances in Nonprofit Marketing, vol. 1, ed. Russell Belk Greenwich, CT: JAI Press, 1-54. Goldthwaite, Richard A. (1993), Wealth and the Demand for Art in Italy , Baltimore: John Hopkins University Press Bogart, Michele H. (1995), Artists, Advertising, and the Borders of Art, Chicago: University of Chicago Press. Schroeder, Jonathan E. (1992), "Materialism and Modern Art," in Meaning, Measure, and Morality of Materialism, ed. Floyd Rudmin and Marsha Richins, Provo, UT: Association for Consumer Research, Hackett, Pat (ed.) (1989), The Andy Warhol Diaries, New York: Warner


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