1. Government Schemes/Policies for Government Schemes/Policies for marketing-Mango NextPreviousEnd

2. Out line Introduction Marketing organization Central government schemes-Mango Questions and conclusion References NextPreviousEnd

3. Introduction Introduction NextPreviousEnd India occupies top position among mango growing countries of the world and produces 40.1% of the total world mango production. Mango covers an area of 4,369 thousand ha with a production of 31.2 million tons. World scenario: Mango (Mangifera indica Linn) is the most important fruit of India and is known as “King of fruits”.

4. NextPreviousEnd Indian scenario: Other major producing states are Uttar Pradesh, Maharashtra, Karnataka,Bihar and Gujarat. Andhra Pradesh tops the list of mango producing states. Mango is grown almost in all the states of India. Rest of the states has quite less production

5. National Horticulture Board (NHB) NextPreviousEnd To help in coordinating, stimulating and staining the production and processing of fruits and vegetables and to establish a sound infrastructure in the field of production, processing and marketing with a focus on post-harvest management to reduce losses The National Horticulture Board (NHB) was set up by the Government of India in 1984 as an autonomous society under the Societies Registration Act, 1860 with a mandate to promote integrated development of horticulture

6. National Agricultural Cooperative Marketing Federation (NAFED),New Delhi NextPreviousEnd NAFED undertakes internal trade and export/import of agricultural and horticultural commodities. National Agricultural Cooperative Marketing Federation of India Ltd. popularly known as NAFED was set up on October 2, 1958. APEDA, Ministry of Commerce will be involved to promote coordinated development of AEZ for horticultural crops.

7. Central government schemes Central government schemes Technology Mission for Integrated Development of Horticulture in North Eastern States, Sikkim, Jammu & Kashmir, Himachal Pradesh and Uttarakhand NextPreviousEnd The Centrally Sponsored Scheme on Technology Mission for Integrated Development of Horticulture in the North Eastern region including Sikkim (TMNE) was initiated during 2001-02 and was extended to the States of J&K, Himachal Pradesh and Uttarakhand during 2003-04. cont..

8. NextPreviousEnd The Scheme aims at established convergence and synergy among numerous ongoing governmental programmes in the field of horticulture development to achieve horizontal and vertical integration of these programmes to ensure adequate, appropriate, timely and concurrent attention to all the links in the production post-harvest management and consumption chain. The Small Farmer's Agri-business Consortium (SFAC) is involved in coordinating the scheme The Technology Mission through its four Mini Missions addresses all the aspects of Horticulture development with an end-to-end approach. Cont..

9. NextPreviousEnd Mini Mission-I involving research is coordinated and implemented by the Indian Council of Agricultural Research (ICAR). Mini Mission-II covering production and productivity improvement is coordinated by the Department of Agriculture & Cooperation and implemented by the Agriculture/Horticulture Departments of the States. Mini Mission-III involving post harvest management, marketing and export is coordinated by National Horticulture Board Mini Mission-IV involving procession is coordinated and implemented by the Ministry of Food Procession Industries.

10. Ministry of Agriculture, Government of India, Schemes for fruits NextPreviousEnd Under the scheme, investment subsidy is provided @ 25 per cent on the capital cost of the marketing infrastructure development project subject to a maximum of Rs 50 lakh for each project in all States and @ 33.3 per cent of capital cost subject to a maximum of Rs 60 lakh for each project in case of North Eastern States, hilly areas and to Scheduled Castes/Scheduled Tribes entrepreneurs. The Ministry of Agriculture is implementing another Central Sector scheme for "Development Strengthening of Agricultural Marketing Infrastructure, Grading and Standardization for fruits Cont…

11. The scheme is reform linked, to be implemented in those States/Union Territories wherein the law dealing with agriculture markets allows setting up of competitive agricultural markets in private and cooperative sectors, direct marketing and contract farming. NextPreviousEnd 158 training and awareness programmes have been conducted in the notified States/UTs. A total number of 259 new project proposals have been provided advance subsidy of Rs 516.30 lakh by NABARD in the States of Madhya Pradesh, Tamilnadu, Punjab, Andhra Pradesh and Kerala.

12. Market Information Service scheme for fruit Crops To generate information on wholesale prices, arrivals and trends in various markets of the country for important fruits and also on retail prices for increased number of selected markets. NextPreviousEnd To establish a nation-wide communication network for speedy collection and dissemination of market information data for its efficient and timely utilization. To analyze the trends of arrivals, prices and other related factors of the selected fruit and vegetables such as stock in storage, crop stand etc and generate Market Intelligence Reports Cont..

13. To prepare farmers’ advisory and issue the same for the benefit of producer farmers especially by making use of statistics so generated and collected for optimizing returns to the producers NextPreviousEnd To collect and compile horticulture database and strengthen existing system of Crop Estimation Survey-Fruits To collect and disseminate information on international prices prevailing in potential foreign markets

14. Mango Weather Insurance NextPreviousEnd It reduces loan default risk, so better terms on interest rates can be offered by financial institutions. All growers-irrespective of Loanee or Non- loanee; Small /Marginal; Owners or tenants/Sharecroppers can buy Mango Weather Insurance. It allows for speedy settlement of indemnities, as early as a fortnight after the indemnity period. Trigger events like adverse weather events can be independently verified and measured. Benefits of Weather Index Insurance: Mango Weather Insurance is a mechanism for providing effective risk management aid to those individuals and institutions likely to be impacted by adverse weather incidences. Cont...

15. NextPreviousEnd Coverage AIC hereby agrees to compensate the insured against the likelihood of diminished mango output/ yield resulting from Actual rainfall in excess of the trigger levels, absolute deviations in daily temperature & wind speed above the defined limits Period of Insurance: The insurance operates during the months of December to June. However the period is different for different parameters and sections.

16. Questions What is mean by NHB? What is nature of work in NAFED? Do you know about APEDA? what are the Central government schemes in mango crop? What is mean by weather insurance scheme? NextPreviousEnd

17. Reference: www.apeda.com www.nafed.com www.nhb.gov.in www.tanhoda.gov.in www.india.gov.in www.agromart.com Previous