1. National Agricultural Market
CCC National Institute of Agricultural Marketing, Jaipur

2. Agricultural marketing system

3. Market Policies 1960s Regulations 2003 Reforms
-with in market
2003 Reforms
-Private Participation
-Efficiency
-within state
2015 National Agricultural Market
-Competitive at global level
-at national level

4. Status of reforms Source: DMI (2012) States/UTs Private
Direct Marketing
Contract Farming
Farmers Market
e-trading
Single levy
Single License
Status
Gujarat 7
Goa
Himachal Pradesh
Karnataka
Mizoram
Rajasthan
Sikkim
Jharkhand
Andhra Pradesh 6
Maharashtra
Nagaland
Uttarakhand
Madhya Pradesh 5
Arunachal Pradesh 4
Assam
Chhattisgarh
Tripura
Punjab
Haryana 3
Chandigarh
Orissa 2
West Bengal
Uttar Pradesh 1
Source: DMI (2012)

5. Private F&V Market in Kanyakumari
Impact of Reforms
States/UTs
Reform Status
Farmer
Consu-mer
Trader
State
Outreach
Gujarat, Goa, Himachal Pradesh, Karnataka, Mizoram, Rajasthan, Sikkim, Jharkhand, Andhra Pradesh, Maharashtra, Nagaland, Tamil Nadu and Uttarakhand ≥6
Contract Farming,
Direct Marketing,
Retail chains
Direct Purchase
Investment
Private F&V Market in Kanyakumari
Contract farming - 29
Direct Marketing - 3
Pvt market - 2
Madhya Pradesh, Arunachal Pradesh, Assam
Chhattisgarh, Tripura and Punjab
4-5
Contract
Farming – 12
Pvt Market - 1
Haryana, Chandigarh, Orissa, West Bengal and Uttar Pradesh ≤3
Contract Farming
Direct Marketing
Contract Farming – 2
Direct Marketing 3

6. National Agricultural Market Just the beginning
National agricultural market is a virtual market envisaged to operate on an electronic trading portal but supported by physical markets (APMCs and other yards)
A unified market
Comprehensive system
Will have its impact on
Institution and physical environment
Balanced development across members states
Competitiveness
Farmers participation
Better price

7. traditional market vis-à-vis National Agricultural Market
Components
Traditional Market
National Market
Scale of operation
Small
Large
Price discovery
Physical
Electronic
Transparency
low
High
Efficiency
Low
Market information
Almost absent
Real time
System
Fragmented
Integrated
Risk
Moderate
Price signal
Weak
Sound
Legal framework
Restrictive
Harmonized
Functions
Primary
Secondary and tertiary

8. Right time for Nam Change in trade environment
System equipped to take care of changing need of farmers, consumer and traders
Shift in focus from regulation to facilitation
Graduate from primary function to secondary and tertiary
Price transparence
Reduction in number of intermediaries
Creation of new markets
High transaction cost
Favourable prices
Post harvest losses

9. Component of NAM Market regulation Structure
Uniform items of trade, legal, physical and statutory norms
Harmonized structure of market fee, levies, etc
Common license to facilitate operations at national level
Abolishing all barrier to trade like entry gates, etc
Provision for recognizing the unique situation of backward states and Northeastern region
Structure
Establishing an organization at national level with participating states as its members
Research and training to be an integral part of the institutional set-up
Physical movement of goods
Service providers for movements of commodity under national market
Preservation of goods
Integrating storage, warehousing, NWR and pledge finance services with the market
Facilitating functions
Including financial institutions with the market for direct payment to farmers and realization of market fee
Dissemination of market information
Dispute redressal mechanism
Revenue sharing
Small share
Off set by better business
Fee/taxes
Point of origin
May be reduced with increase in the scale of operation

10. Operational Model of National Agricultural Market

11. Comprehensive Model Phases/ Components Phase I (0-2 years) Phase II
Phase III
(7-12 years)
Operation
E-portal
Services
Institutions
Establishing national level agencies
Identification of SPV
Institute for functions like training, research, defining grades and international trade
Grades
Selected commodity
Comprehensive
All commodities
Functions
e-price discovery
Bank settlement, NWR and logistics
MIS, promotion, demand creation
Farmers participations
Individual/groups
Farmers groups/FPO
Producers company
Promotion
NAM Portal
Product
Branding
Finance and insurance
Direct payment
Payment and credit
Complete risk coverage
Input and extension
Information
MIS
Delivery of physical and technical inputs
Focus
Regional
National
Global

12. State/ Socio-economic
Benefits
Farmer
Consumer
Trader
State/ Socio-economic
Competitiveness and transparent price
Direct Money transfer
Platform for gender parity through FPOs
Cartelization
Market access
Employment creation
Alternatives
MIS
Incentive to quality
Integrated system
Price stabilization
Quality produce
Reasonable price
Business expansion in terms of linking to processors/ export market, etc
Large volume of business
Supplementary impact
Social impact
Investment
Cooperation
Efficiency
Check evasion of market fee
Employment
Value addition
Facilitator
Transaction cost

13. states readiness (reforms, tele-density, investment, output and FPOs)

14. Thanking You Irina Garg N S Ranawat Ramesh Mittal Hema Yadav
Team
Irina Garg
N S Ranawat
Ramesh Mittal
Hema Yadav
Sattram Singh
Suchi Mathur
Shalendra
CCS NATIONAL INSTITUTE OF AGRICULTURAL MARKETING Bambala, Kota Road,  Jaipur (Rajasthan) Phone :   Fax : ,