1. Heat detection & health monitoring in an ear tag.

2. Why did WWS and Select decide to go with this system?
Most advanced system on the market today.
Ear tag vs collars or ankle bracelet.
High degree of accuracy for heat detection and health.
Accuracy of rumination and heat detection data collection which has been validated with research
Easy to install, support and service.
Ear temperature and “find my cow”.
5 year 100% replacement warranty.
“MultiView” – Access and share information with consultants.

3. Benefits we have observed
Highly accurate heat detection.
Improve number of Pregnancies. (preg rates)
Identify sick cow issues early.
Early intervention.
Keep cows eating and milking.
Reduce cows lost.
Monitoring group Rumination.
Manage transition and ration changes.
Maximize the cows performance.
Built in System alerts for router or tag communication issues and simplify router installation.

4. “Our family farm is a living lab for the software company”
Agis Automatisering
Gerard Griffioen, CEO
Harmelen, Netherlands
“Our family farm is a living lab for the software company”

5. Three Basic Components
Sensor
Hardware
Software

6. Ear tags (Sensors)
Have a range of 150 meters to router or coordinator.
Send data every 15 minutes to the router or coordinator.
When first activated it takes 15 minutes for data to be shown in software.
Can store data for 3 weeks if it cannot be forwarded to a router or coordinator.
Warranty is five years

7. Range of 150 m. clear line of sight
Communication scheme
Router
Coordinator
Range of 900m. clear sight of line
Sensor
Range of 150 m. clear line of sight
Smart phone
When sensor is out of range, in chip memory stores data for 21 days

8. System setup Cloud based Internet connection is Required!
PC connects central server every 5 minutes.
Alerts calculated every hour.
PC stores data from ear tags for 14 days.
Information can be synchronized with farm software.
If no farm software can use the CowManager as software. (Access via computer, Tablet or Phone)

9. Coordinator Has a range of 1,000 meters.
Receives data every 15 minutes from ear tags, and every 15 seconds from any other router.
Sends data directly to the PC.
Initial set-up uses an install wizard software package to program device as the coordinator and is connected to computer via USB.

10. Router
Range to the coordinator 1,000 meters, 150 meters between the next router.
Receives data every 15 minutes from ear tags, or every 15 seconds from other routers.
Initial set-up uses an install wizard software package to program
Power outlet should be close to router location to avoid need for extension cords.

11. Web Portal

12. Alerts (Heats, Health, Fresh cows, Open cows, Close-ups) specific pens
Dashboard
Alerts (Heats, Health, Fresh cows, Open cows, Close-ups) specific pens

13. Modules

14. Three Modules Available
Tag and Heat Detection Module
Includes the ear tag and heat detection.
Alerts with all the graphs for heat activity.
Health Module
Includes Rumination, eating time, lying time and ear temp.
Includes Sick cow alerts.
Feeding Module
Group monitoring using a feeding index. Rumination, eating times for transition and ration changes.

15. Fertility Type of alert
The arrow which is pointing up or down indicates if the cow is coming in heat and the level of high activity is increasing or, when the arrow is pointing down it indicates the cow is going out of heat and the level of high activity is decreasing.
Light blue: first two hours of activity, wait for more information
Light green: suspect heat, check interval and secondary signs
Dark green: high probability the cow is in heat

16. Fertility 25 day view Activity and heat graph
4 day, 25 day, or 50 day view
Or User can set custom date range
25 day view

17. Rumination ↓ with Estrus Expression

18. Rumination ↓ with Estrus Expression

19. Temperature is shaded purple if 7 degrees lower than the average
Health
Cow list
Health alert
Ear temperature
Type of alert
Suspicious – decreased or moderately impaired rumination
Sick – much less active with greatly reduced rumination
Very Sick – seriously reduced activity and rumination
Temperature is shaded purple if 7 degrees lower than the average

20. Health Graphs – Behavior per day and per hour Hours – 1, 2, 3
Days – 8, 15, 25, 50
User selected range
Vertical bars represent the percentage
of the day or hour each activity occurred

21. Health
Graphs – Deviation in ear temperature from average of herdmates.

22. Health
Graphs – Deviation in ear temperature from average of herdmates.

23. Feeding
Deviations – the last 24 hour differs >10% compared with the 24 hours prior (as a rolling period).

24. Feeding
Cow list
Rumination (minutes)
Eating (minutes)

25. Feeding factor
FeedFactor is a combination of rumination, eating and non-active and it extrapolates the behavior of the group.

26. Behavior around an event – Calving!
Group Feeding
Behavior around an event – Calving!

27. Find My Cow

28. Us the CowManager App to locate cows on the Heat Detection Alert list
Us the CowManager App to locate cows on the Heat Detection Alert list. Cows are identified as you walk behind them.

29. Alerts on your smartphone
Free CowManager-App Google Store
Its not a text ,
Complete detail ,optomised for viewing on your smart phone!

30. Better Data, Better Decisions
Better Results

31. Features exclusive to WWS
Analysis
Monitor key Repro benchmarks.
Set herd goals and monitor results to stay on target

32. Features exclusive to WWS
Genetic Module – In development
Sire recommendations directly in the system.
Genetic audits.
Mating

33. Trials and Research

34. Peer Review Research

35. CowManager® field trial Conducted at Four Henry Holsteins (April 1, 2013 to October 30, 2013)
Select Detect
True Positive (TP)
456
436
False Positive (FP) 56 76
True Negative (TN)
307
301
False Negative (FN) 28 55
TP heats detected visually and by a system
FP heats detected by a system but not detected visually
TN when both a system and visually observation do not detect a heat
FN visually detected heats not detected by a system

36. Identified alerts by Select Detect™ and CowManager® compared to heats detected by visual observation
Sensitivity, %
94.2
88.8
Specificity, %
84.6
79.8
Positive Predictive Value, %
89.1
85.2
Negative Predictive Value, %
91.6
Error Rate, %
10.9
14.8
Sensitivity - the proportion of actual positives which are correctly identified as such
Specificity - the proportion of negatives which are correctly identified as such
Positive predictive value - the proportions of positive results that are true positive results
Negative predictive value –the proportions of negative results that true negative results
Error rate - frequency of errors

37. Promotional Kit
Kit includes 20 SensOor tags with data for Fertility, Health and Feeding modules for 60 days, 20 blank RFID button tags, tag pliers, Coordinator and Router.
If the dairy doesn’t purchase a minimum of 100 more tags within 60 days, they will lose data access on the initial 20 tags.

38. Promotional Kit Details
Limit of 5 Promotional Kits per Dealer, available until 1/31/14.
Utilize in potential strategic herds and/or ambassador herds.
Recommend these be used in larger herds if possible.
Promotional Kit cost is 530 Euro, plus shipping. (more than 3,500 Euro value).
The SensOor tags used in the Promotional Kits will be replaced with the newest tag version as soon as they purchase more tags.

40. PRE-SALES CHECKLIST
Clarify farm situation to make sure you make an appropriate quote:
The checklist starts with a questionnaire about the farm situation. Make sure the starting position of the farm is right.
Coordinator / router plan: It’s wise to make a plan where to localize the coordinator and routers. This is important to come to the right amount of antenna’s.

41. Site Plan

42. Solar Router(s) Same range as Router No power outlet necessary
For pasture and coral
Includes router and solar
$1,250

43. RFID tag should be placed in the middle of the ear between the two cartilage ribs ¼ of the length of the ear close to the head.

44. Ear tags (sensors)
Location in the ear is important – as close to the middle between two cartilage ribs
Slightly better in left ear because of location of antenna, but right ear fine if in the middle without interference from ID tags

45. Installation Tips

46. Router Locations

47. Pasture system –Solar Routers