1. Vulnerable Consumer Groups’ Safety Korea Consumer Agency Consumer Safety Department

2. Ⅰ. Need for Safety Control on Vulnerable Consumer Groups Ⅱ. Current States of Safety Incidents Ⅲ. KCA’s role on Vulnerable Consumer Groups’ Safety Ⅳ. Ways to Ensure Safety of Vulnerable Consumer Group in the Future

3. Need for Safety Control on Vulnerable CGs ▣ Definition on Vulnerable Consumer Groups Vulnerable Consumer Groups are group of people who are not well integrated into proper welfare system because of ethnic, cultural, economic, geographic, or health characteristics such as children, elderly, disabled. (The Framework Act on Consumer Article 45) ▣ Need for safety control ❍ Vulnerable Consumer Groups have higher expose to hazardous environments ❍ Need for safety control on each vulnerable consumer group characteristics Ⅰ CHILDRENELDERLYDISABLED

4. ▣ Consumer safety on children ❍ In 2009 children under 14 years old death is 440 (5.4 deaths / 100,000 children in 2009) ❍ Republic of Korea’s children death rate is 3 rd, after Mexico (2 nd ) among OECD countries (WHO) ▣ Types of child incidents ❍ Under 14 years old incidents received in CISS are 5,431 in 2007, 9,421 in 2008 and 11,427 in 2009. ❍ Child incidents are keep increasing!! Current states of Safety Incidents Ⅱ 1. Child Safety

5. Current states of Safety Incidents (ctd) Incidetns Type No. of accidents received Percentage (%) ground, structure related2,04621.7 furniture2,02421.5 sports, leisure, hobby equipments 1,66017.6 others3,69139.2 TOTAL9,421100 Ⅱ ▣ Child Incidents by Types

6. Incidents CauseUnder 11yr~3yr4yr~6yr7yr~14yrTotal fall/slip321 (9.1)1,575 (44.8)771 (21.9)846 (24.1)3,513 (100) collision/impact164 (6.3)1,307 (50.2)571 (21.9)563 (21.6)2,605 (100) stuck, pushed49 (6.8)335 (46.2)194 (26.8)147 (20.3)725 (100) swallowed/breath in90 (14.6)346 (56.0)137 (22.2)45 (7.3)618 (100) tear/cut35 (6.2)215 (37.9)116 (20.5)201 (35.4)567 (100) pierced20 (7.0)129 (44.9)60 (20.9)78 (27.2)287 (100) ▣ Child Incidents by Age Current states of Safety Incidents (ctd) Ⅱ No. of incidents, Percentage(%)

7. ▣ Elderly safety problem ❍ Republic of Korea consists of 7.2% of population whose age is over 65, and expected to be 14% in year 2018. ❍ Safety incident is major cause of death among elderly, and considered to be major social issue due to his/her loss of self-caring ability, long period of pain, cost of medical care and lowering quality of life. ▣ Type of Elderly incidents ❍ Elderly over 65yrs old incidents have been received in CISS are 1,339 (2007), 2,082(2008) 2,191(2009), increasing each year. ❍ Especially between Jan 2010 to July 2010, total of 1,422 received in relations to house interior material problems such as stones, tiles, concrete steps, vinyl floorings, etc. Current states of Safety Incidents (ctd) Ⅱ 2. Elderly Safety

8. ItemsNo. of incidentsRate (%) interior material35525.0 hospital service28119.8 convenience equipments1319.2 others65546.0 Total1,422100.0 ▣ Elderly Incidents Types Accordance to Different Causes Current states of Safety Incidents (ctd) Ⅱ

9. ▣ Disabled safety issues and states ❍ Republic of Korea consists of 4.4% of disabled persons, 2.14 million. 90% of them are acquired disabled (by accidents). ❍ In case of Korea, safety of disable are enforced with ‘Welfare of Disabled Persons Act’. Current states of Safety Incidents (ctd) Ⅱ 3. Disabled person safety

10. ▣ Enforcing data collection on vulnerable consumer groups’ incidents. ❍ KCA has collected 43,629 incident reports in 2010, 11.4% more than in 2009 of 39,171 incidents ❍ Collected data is processed accordance to age, items, locals, to be indicated for use focused on vulnerable populations. ▣ Enforcing safety by research and investigation on vulnerable consumer groups ❍ Improving vulnerable consumer groups safety by injury information analysis, project investigation ❍ Investigations are performed on items such as child snack nutrient indication improvement, children cloth fire vulnerability, elderly health food, wheelchair safety in order to draw voluntary correction or suggest an improved way to authorities. KCA’s role on Vulnerable Consumer Groups safety Ⅲ

11. sorts20042005200620072008200920102011 Alerts15712412 Warning---127125 Total1572411137 ▣ Public Relations (Issuing Consumer Safety Alerts and Warning) ❍ mini cup jelly incidents alert, children magnetic swallow incidents alert, etc. (related to consumer safety) KCA’s role on Vulnerable Consumer Groups safety Ⅲ ▣ Alerts and Warnings Issued No. of incidents

12. YearContents 2009 - Consumer protection information on elderly, women, youth, multicultural family information booklet. - Juvenile consumer protection information booklet 2010 - Living as a smart consumer in Korea(for elderly and youth) - Elderly protection booklet board activity, consumer focused contents - Short movie for disabled consumer’s protection development (for Visually impaired- 1 st year) 2011 -Short movie for disabled consumer’s protection development (for Visually impaired- 2 nd year) - Elderly medical care service related leaflet -Children and juvenile, multicultural family contents development -Children safety focuced computer game (in progress) ▣ Vulnerable consumer groups relations. As an extension of public relation policies such as government consumer policies, vulnerable consumer groups protection is selected as a core projects of year 2010, and proceeded accordingly. KCA’s role on Vulnerable consumer groups safety Ⅲ

13. ▣ Networking and sharing of incident reports received. ❍ International cooperation efforts ❍ Formation of a consultative group ▣ Performing scientific investigations ▣ Ensuring safe environment for vulnerable populations Making a safe environment for consumers!! Ways to Ensure Safety of Vulnerable Consumer Groups in the Future Ⅳ

14. Thank you !