1. One thing that is clear… in the world of marketing mobile is now!

2. Marketing Mobile Phone - your Marketing Tool of the Future

3. Always here when you need me! It’s our personal Superhero!

4. Ease of mind! 65% of American adults sleep with their phone!

5. It’s a reliable companion! It’s what you turn to when a friend excuses themselves from the table at a restaurant or cafe!

6. Mobile Marketing Smartphones are the first device that provides instant access to the internet and online information of resources wherever the consumers go. For marketers, this can create a new opportunity to maintain contact with consumers 24/7 and influence purchase decisions in a way never before possible.

7. Who is the smartphone user? They are proactive. They seek and want information. They interact and most importantly they buy.

8. Smartphones = Smart Marketing

9. “Apps” is the new marketing buzzword! WHY?

10. Constant reminder of your brand! Powerful communication tool Internet access not necessary * Lives on the visitor’s phone Easily accessible Reasons to purchase immediately (impulse) * Essential for tourists as roaming charges are expensive

11. Cost Effective A new marketing and distribution channel Showcase their location Up sell products/services Co-operative Marketing Works!

12. More aware of choices, consequently will spend more in local area Free to use Better informed so easier to tour and explore Localised Marketing Works!

13. An example of “Apps” that work for Small Businesses in Ireland

14. IHF Conference 2011 The app presents information on each of the exhibitors their location at the conference venue details of workshops timetable of events and presentations and details on what the venue, the Slieve Russell Hotel and Country Club has to offer. Benefits Constant Contact with delegates Up to date information Prolonged event – app was downloaded months before conference

15. The d Hotel Reviewed and voted 2 nd in the ‘New and Noteworthy’ travel section from Apple. The app highlights all the facilities the d hotel has to offer, it also includes rich content on the local area. Crammed with features: View and book special offers. Watch videos. Integration with Facebook and Twitter. Take photos and send to your friends. Downloads: Ireland, UK, Italy, Austria, Germany, Finland, Turkey, Saudi Arabia, USA, Japan, Indonesia, North Korea, Australia, Algeria

16. Explore Wicklow Reviewed and voted 1 st in the ‘New and Noteworthy’ travel section from Apple. The aim was to devise an app that is much more that a guidebook, which tend to be more targeted to overseas visitors. We wanted the app to be used by everyone as a definitive guide to Wicklow. User-friendly - categorised into See, Do, Eat, Sleep, Shop and Other. Location Routing & Directions Take photos and send to your friends. Downloads: Ireland, UK, Italy, Germany, Finland, France, Taiwan, Russia, China, United States, Canada, Australia. Retention Rate: 100%

17. Explore Wicklow Navigation Tool Bar Take a photo Call you directly Map, Direct, Route Make you a favourite

18. Hurray!! I finally have an app! How do you promote it?

19. Everywhere!

20. Social Media Promote your app through your Facebook and Twitter pages. Your followers are already interested in your brand so they will adopt the app! Don’t use Social Media? Start Now!! Your Website Use the Apple and Android App Badges on your website. These recognised logos will spark “App Lovers” to download immediately! Make a video of how your app works. A picture speaks a thousand words and a video speaks a million!

21. QR Codes Like a barcode, a QR code is scanned through the a QR reader on the phone. This will let the user download the app immediately! CityNorth Hotel used a QR code to promote their app in a bus stop shelter in Gormanstown. They also put QR codes in their restrooms for visitors of the guests to download!!!