1. Permission Marketing The Successful Internet Marketing Growth Strategy
Entrepreneurs & Business Owners
Permission Marketing
The Successful Internet Marketing Growth Strategy
Thank you for your time for seeing me today By
Leon Streete BSc (Hons)

2. 15 Years of Marketing Websites Specialist Areas: Internet Marketing
Who is Leon Streete?
15 Years of Marketing Websites
How can we get more customers?
Specialist Areas:
Internet Marketing
Growing Businesses Online
My Purpose is to help people
MLK, Gandhi
Who is Leon Streete

3. Summary
Your Marketing Plan & Action
How to drive success
"All of us perform better and more willingly when we know why we're doing what we have been told or asked to do.”
Zig Ziglar
Plan - How will you get to your target market? The part your online promotion plays
Research - Like all good ideas they need to be researched and its true for online promotion from your website.
Your website – Optimising and preparing for higher conversion
Tools - Setup a free Google account.
News Letter - Get a name and an address, the first step to communicating directly to a willing prospect.
Video – Adding visual and Audible content to further engage your prospects
Social Media / Online Communities –
Online PR - Make sure your press releases are far and reaching.

4. What are the components to your strategy?
Plan
What is the end Goal?
What are the components to your strategy?
Who has a website?
Who knows how well it performs on a monthly basis?
Results and KPI’s
Increase in leads & Sales…
Increase Conversion rate
Vision: Driving Your Message and Profit
In planning your businesses overall marketing strategy you are then in a better position to plan your route to success.
Online Marketing involves a number of techniques, which should all be considered and then selected as the strategy that you will then execute.

5. Marketing Plan / Strategy
The Process
Marketing Plan / Strategy
START
Define Your Product
USP / Guarantee
Your Workflow
Landing Page
Call to action
Marketing
Where your customers are
Test & Measure
Evolve
In planning your businesses overall marketing strategy you are then in a better position to plan your route to success.
Online Marketing involves a number of techniques, which should all be considered and then selected as the strategy that you will then execute.

6. Set a goal SO BIG that you can’t achieve.
Plan – Think Big
The Future
Purpose: Why you get out of bed in the morning.
Vision: Where do you see your business going?
Mission: What is your business' mission statement (i.e. how will you achieve your vision)?
Goal: What are your short and long term goals? What activities will you undertake to meet them?
Set a goal SO BIG that you can’t achieve.
Until you grow into the person who CAN.
Unknown
In planning your businesses overall marketing strategy you are then in a better position to plan your route to success.
Online Marketing involves a number of techniques, which should all be considered and then selected as the strategy that you will then execute.

7. Plan – Strategy
What is your overall marketing strategy? What steps or activities will you undertake to achieve your goals/objectives? For each marketing activity/milestone:
SMART Goals - Short, Medium & Long term
Market Research – Will your product or service fit? / S.W.O.T analysis
Success indicator: What indicator / measurement result will need to be met before this activity is considered a success?
In planning your businesses overall marketing strategy you are then in a better position to plan your route to success.
Online Marketing involves a number of techniques, which should all be considered and then selected as the strategy that you will then execute.

8. Plan – Audience Audience Profiling and Market
Name some of the things you could do to define your audience?
What problems can you, your products or services solve for them?
Finances
How much are your products / services?
Does this price take into account your costs including personal, start-up, operational, cash flow and working capital?
Have you also allocated a profit margin in your costing?
In planning your businesses overall marketing strategy you are then in a better position to plan your route to success.
Online Marketing involves a number of techniques, which should all be considered and then selected as the strategy that you will then execute.

9. Plan – Targets Leads x Conversion = Customers
Key Performance Indicators (KPIs)
Set up your KPIs against your campaign
Competitors
How do you rate against your competitors in terms of their USP, their strengths and weaknesses? How can your business improve on what it offers?
Five Ways Formula
Leads x Conversion = Customers
Customers x Average Sales x Transactions = Turnover
Turnover x Margin = Profit
In planning your businesses overall marketing strategy you are then in a better position to plan your route to success.
Online Marketing involves a number of techniques, which should all be considered and then selected as the strategy that you will then execute.

10. Research Google Communities List Building, Affiliates
Google Adwords Keyword Tool
Communities
Social, forums etc
List Building, Affiliates
Research competitors look at what they're doing online and what results they are returning good search results for.
Pay Per Click you can see the impression volume against clicks giving you clear results on click through rates.

11. How to Communicate Visual, Auditory, Kinaesthetic (VAKog)
Are you appealing to all of your customers?
Representational Systems of NLP
Visual (V) - "I can imagine the big picture"
Auditory (A) - "Let's tone down the discussion"
Kinaesthetic (K) - "to grasp a concept" or "to gather you've understood."
Call to Action - great content
Interactivity – What are you asking your prospects to do?
There are many use for a website.

12. Marketing Mix What is in your marketing mix?
What things are available to you, name some?
Try 10 as a target.
Does your marketing message add value? Is that person better off for reading or seeing your message?
As part of their software suit they have some really powerful tools that will help to drive your website online.
Local business centre

13. A Campaign Content Strategy Upsell Freebie Publish to your Blog
Market to your channels
Direct back to your website
Split Test
Track Conversions
Auto Responder's
Record in CRM
Upsell
Research competitors look at what they're doing online and what results they are returning good search results for.
Pay Per Click you can see the impression volume against clicks giving you clear results on click through rates.

14. Content Strategy Pages & Your Blog Confidence
Formally or Informally communicate to your audience
Become an expert and offer free advice, Fix PROBLEMS
Indirectly sell to your prospects
Adds fresh content to your website and through User comments
Confidence
Add accreditation and achievement logos
There are many use for a website.

15. Blogging How do I go about writing a blog?
Think of your customers problems as a starting point.
Add personality and culture
Blogging Tips and Tricks
Write from the heart and make your visitor’s smile.
Teach your visitors something- help your reader get ahead in life!
As part of their software suit they have some really powerful tools that will help to drive your website online.
Local business centre

16. Your Website Responsive Compatibility Mobile Ready Tablet ready
Easy to navigate
Clear contrast to focus the eyes to key areas
Use a width of 1024 pixels to fit on most browsers
There are many use for a website.

17. Linked to auto responders - Mailchimp
FREEBIE – Inbound
eBook, Video, Podcast
Linked to auto responders - Mailchimp
There are many use for a website.

18. Email Building your mailing list Opt-ins and POP-Ups:
Just get on with it - instead of waiting for 2000
Opt-ins and POP-Ups:
On your website include a pop up
Join the VIP list – timely and consistent
Auto Responders – Schedule and keep the communication running, leverage time
Best times: Tuesday – Thursday 10-11am or 2-3pm
As part of their software suit they have some really powerful tools that will help to drive your website online.
Local business centre

19. – In action
As part of their software suit they have some really powerful tools that will help to drive your website online.
Local business centre

20. Search Engines –Google
PPC – Pay Per Click, Google Adwords
SEO – Search Engine Optimisation
Organic / Natural Listings

21. Social Media Create profiles Interact with your customers
Network up with other businesses / strategic partners
Link from your profile to your website
> 1 Billion
> testimonials
> engage You Tube the second biggest search engine
> tweet stuff
> pin stuff
> hang out in circles
Best times: 10-11am or 12-2pm

22. Video How engaged are your prospects? Youtube.com
The #3 Website in the world (Traffic)‏
The #1 Video Submission Website (Traffic)‏
Great for Viral Marketing –
Video …The medium that customers must listen too, once they press play
Create video specifically introducing you or your company and how your services benefit your clients. Not only will prospects get to see and hear what you're like, this provides the perfect platform to engage people who want to know more about what you do.

23. Marketing - Social Media
Hoot Suite – Marketing Management
Manage your profiles from one place, Schedule
All link & integrate

24. Offline / QR Codes QR Code Marketing Tips for Small Businesses
1. Start with well-defined goals. Think about why you're asking someone to scan your code in the first place. What do you want them to do?
2. Decide if a QR code is right for your target audience. 
3. Make scanning a QR code worth the effort. 
4. Your QR code should link to a mobile-optimized website, rather than a standard desktop site.
This will increase the effectiveness of your campaign and build on the curiosity factor.
Create video specifically introducing you or your company and how your services benefit your clients. Not only will prospects get to see and hear what you're like, this provides the perfect platform to engage people who want to know more about what you do.

25. Why Test & Measure?
Insanity: doing the same thing over and over again and expecting different results.
Albert Einstein
As part of their software suit they have some really powerful tools that will help to drive your website online.
Local business centre

26. Test & Measure: Tools Open a Google Account
Webmaster Tools
Merchant Centre (ecommerce)
Adwords
As part of their software suit they have some really powerful tools that will help to drive your website online.
Local business centre

27. Test & Measure Tools Google Analytics
Set up Goals (On your contact forms)
Enable Ecommerce tracking
Conversion Rate Tracking
Split Test
(Google Website Optimiser)
Return On Investment (ROI)
Test and measure your way to true success.

28. Sales - CRM Qualify & Convert Leads
Test and measure your way to true success.

29. Grow & Evolve Fresh regular updates
New content, New videos, Comments
Keep up to date with new technology
Social Media
Business Pages, Fan Pages etc
Survey your customers.
Try Survey Monkey
Introduce new products and services
Test & Measure and take Action
Test and measure your way to true success.

30. Questions ?
"Success is the sum of small efforts, repeated day in and day out." Robert Collier
Thank you.
If you create your plan and include the items mentioned this will point your online marketing efforts in the right direction. A lot of these activities are investments that can reap big rewards if carried out correctly. Some company's will have the time and resource whilst others will need to employ a company, such as ours to assist with the creation and delivery of your online marketing plan.
The above is not exhaustive and points out some key areas your website can start to become focused for truly successful results, whether that be increasing the leads you receive or the number of sales you make online.
Thank you

31. Useful Links Search Engines: www.google.com
Tools:
CMS Websites:
Ecommerce Websites:
Web Design & Internet Marketing:
Social Media Websites
Online Payments:
Marketing:
Surveys:
If you create your plan and include the items mentioned this will point your online marketing efforts in the right direction. A lot of these activities are investments that can reap big rewards if carried out correctly. Some company's will have the time and resource whilst others will need to employ a company, such as ours to assist with the creation and delivery of your online marketing plan.
The above is not exhaustive and points out some key areas your website can start to become focused for truly successful results, whether that be increasing the leads you receive or the number of sales you make online.
Thank you

32. Internet Marketing Mind Map
If you create your plan and include the items mentioned this will point your online marketing efforts in the right direction. A lot of these activities are investments that can reap big rewards if carried out correctly. Some company's will have the time and resource whilst others will need to employ a company, such as ours to assist with the creation and delivery of your online marketing plan.
The above is not exhaustive and points out some key areas your website can start to become focused for truly successful results, whether that be increasing the leads you receive or the number of sales you make online.
Thank you