1. Local Lead Gen Ad Hustler & Amanda Orson

2. Don’t forget: You can copy- paste this slide into other presentations, and move or resize the poll.

3. Stats & Facts 90% of consumer purchases are made within 20 miles of where people live or work ~Kelsey Group Spending on digital media for local advertising will grow about 19 percent through 2014 ~Clickz 75% of new-vehicle buyers in 2008 began their purchase with Internet-based research. ~J.D. Power & Assoc. 60% of all purchases begin with internet research. ~Pew Internet

4. What Is It? Local lead gen is generating leads for local business through a variety of methods.

5. Understanding Local Businesses Where Do They Spend Their Ad Dollars? Print (Mostly Newspapers) Radio Cable Direct Mail Outdoor Advertising Phone Book

6. Why Don’t They Just Do It Themselves? Little to no knowledge about the net Complicated Can’t afford testing Don’t know where to start

7. Secret Formula Targeted Traffic + LP = Leads Sell Leads For Profit

8. Traffic Sources Search Engines (Paid) Search Engines (Content Network) Search Engines (Organic) Facebook Ads Myspace Ads ------------------ Independent Media Buys Network Media Buys GEOtargeting is KEY!

9. LP vs Website LP AdvantagesWebsite Advantages Tracking Easy To Update Easier Testing You Maintain Control Domain Age Better QS For PPC

10. Tracking Emails Mail Forwarders Hosted Forms (Logiforms Wufoo) LeadMesh Phone Calls Tracking Numbers (Local or Toll Free) VoiceStar 800Response IfByPhone MongooseMetrics Twilio Google Voice

11. Proven Local Lead Gen Niches Automotive Auto dealers Motorcycle dealers Auto Financing Auto Repair Car Rental Window Tinting Legal Lawyers Divorce Lawyers Bankruptcy Personal Injury Estate Planning Business Formation Insurance Car Life Health Dental Independent Agents Annuities Profession Services Accountants/CPAs Financial Planners Consultants HR Specialists Real Estate Realtors Home Inspectors Home Appraisers Mortgage Brokers Real Estate Investors Foreclosure/Short Sale Movers Events Florists Catering Photography/Videography Disc Jockeys Weddings Limousine Personal Chefs Misc Child care Veterinarians Pet groomers Tattoo shops Karate Health and beauty Hair salons Nail salons Day spas Cosmetic Surgery Dermatologists Tanning Chiropractors Dental Gyms Personal Trainers Weight loss specialists Dieticians Massage Therapists Education Private schools Technical training centers Vocational training Travel Travel Agents (yep, they still exist) Small non chain hotels Resorts Timeshares Construction/Home Services Air Conditioning/Heating Handyman Heating And Cooling Housekeeping/Maid Services Painters Plumbers Bathroom Remodeling Kitchen Remodeling General Contractors Pest Control Carpet Cleaning Decks & Porches Pools & Spas Roofing Fencing Landscaping Siding Flooring Locksmiths Glass repair Security Systems Interior Designers Home Theater Services Chad From CDF Networks Is The Man

12. Original Car Landing Page

13. Revised Car Landing Page

14. Revised Car Landing Page Results Total Ad Dollars Spent: $32,133 Clicks: 19,537 Email Leads: 852 Phone Calls: 647 Vehicles Sold: 68 Approximate Vehicle Sale Price: $25,000 Total Revenue: $1,700,000

15. Sample Landing Page - HVAC

16. Sample Landing Page – Used Cars

17. Positives of LLG Low Competition Services Offered Often Times Fills a Consumer Need True Business Model That Isn’t Going Away Low Overhead and Initial Startup Cost Service sells itself

18. Negatives of LLG Clients Are Stupid Why Is My Ad Not Showing? Small Businesses Cannot Close The Sale Clients are Flaky Clients are Needy Lack Of Scalability/Lead Capping Constant Innovation of Web Technologies

19. Pricing Models Per Lead Per Sale Hybrid Management Fee Use Your Imagination

20. Take Home Tips Facebook is amazing for demographic research. (Data doesn’t lie). Let the client say how much they can pay for the lead first, then negotiate if needed. Lead Spoilage; client needs to respond while customer is still in “buy mode”. Begin your business with your friends and contacts first; word of mouth works. Lots of room for client service upsells if you want it: Google Places management, SEO / SEM work, etc.

21. Don’t forget: You can copy- paste this slide into other presentations, and move or resize the poll.