1. Ata Farzamnia Managing Director of: PersiaTravelMart.com & JustPersia.net BETA VERSION

2. Marketing Mix’s

3. Marketing Mix’s in Service industry

4. Marketing Mix’s : Customer view

6. Affordability Providing different kind of services in the different type of trip Offering the online promotions (Hot deals) Providing online expert to offer travel advices, even without any sales Offering low cost services

7. Awareness Online advertising in all major search engines Providing destination multimedia clips Providing the online brochures Providing subpages for each hotel, include descriptions, image & facilities Providing online chat, international phone and fax numbers

8. Acceptability Providing the secure payment Providing online information about destination, weather & accommodations Providing online expert to offer travel advices, even without any sales Providing different kind of travel services e.g. accommodations, transportations, tours, visa, guide &…

9. Availability Grantee some accommodation for online requests in high seasons E-mail request for bookings Providing online customer services 18 hour per day Offering all kinds of travel services in Iran

10. Descriptive data from respondents Traveler Category From Passengers Activities EuropeAsiaAmericaOceanaAfricaQuantityPercent Business1084724101420352 % Exhibition, Meeting and conference Vacation4910201199925 % Cultural, Natural places Medical care124212257319 % Weight lost, Dental cares & Lasik surgery Pilgrim Travelers 27214164 % Visiting the holy places Total171106582332390 Total (%)44 %27 %15 %6 %8 %100 %

11. Ranking of effectiveness of 4A’s marketing mix FactorsMean Rank Availability Mix 4.12 Acceptability Mix 3.64 Awareness Mix 2.87 Affordability Mix 1.83

12. Availability Grantee some accommodation for online requests in high seasons E-mail request for bookings Providing online customer services 18 hour per day Offering all kinds of travel services in Iran

13. Conclusion A long way to go to exploit the potential of the Internet. Iran has some limitation to offer its travel attractions and facilities via international travel providers. International standards that they can find them on the most popular travel services providers, e.g. Orbitz, Travelocity and Expedia At the end, many cosmopolitan organizations such as WTO should represent the real image of these countries. Not to forget that the governments should set strategies for eliminating the tensions from these regions, knowing the fact that one cannot have the cake and eat it too.