Download presentation
Presentation is loading. Please wait.
Published byVeronica Glenn Modified over 10 years ago
1
Vodafone AirTouch Proprietary & Confidential Wireless Internet, Information Services and Applications over cdmaOne Bangkok, Thailand March 29, 2000
2
Vodafone AirTouch Proprietary & Confidential Outline AirTouch CDMA History AirTouch Mobile Web Product Overview Mobile Web Handsets Future Enhancements Open Discussion Appendix: AirTouch Content
3
Vodafone AirTouch Proprietary & Confidential AirTouch CDMA History
4
Vodafone AirTouch Proprietary & Confidential Vodafone AirTouch Involvement in Wireless Presently the world’s largest wireless company –operations in 24 countries on 5 continents –UK, USA, Germany, Belgium, Netherlands, Sweden, Poland, Romania, Hungary, Italy, France, Portugal, Spain, Greece, Malta, Japan, South Korea, Australia, New Zealand, Fiji, India, Egypt, Uganda, South Africa –global ventures serve over 44 million customers in total Full range of wireless services offered –cellular, paging, PCS, and global mobile satellite communications Experience with all major cellular/PCS technologies –AMPS, TACS, GSM, TDMA, CDMA, and PDC technologies
5
Sweden Italy Malta Spain Portugal France Belgium Netherlands Germany Egypt UK Europe Poland Romania South Africa Uganda Africa New Zealand Australia Fiji Pacific Rim USA India Japan South Korea Greece Unmatched Worldwide Footprint Vodafone AirTouch Hungary
6
Vodafone AirTouch Proprietary & Confidential AirTouch CDMA History and Commitment to the Technology Began internal evaluation of CDMA after determining that the proposed US TDMA standard would not meet its requirements First cellular carrier to conduct field trials of CDMA in a mobile environment (1989) –trials conducted in San Diego, initially only with AirTouch and Qualcomm –trial system latter opened up to the cellular industry at large Played major roles in the CTIA and the TIA during development of cdmaOne standards –currently very active in G3G CDMA standards development activities Deployed first US major market commercial cdmaOne service in Los Angeles in May 1996
7
Vodafone AirTouch Proprietary & Confidential AirTouch CDMA History and Commitment to the Technology Founded the CDMA Development Group (CDG) Implemented cdmaOne service in all AirTouch Cellular markets Evaluated other digital technologies for its PCS partnership business in the US but decided in favour of cdmaOne –conducted extensive technology trials in San Francisco Bay Area Evaluated IS-136 TDMA for its Kansas City joint venture operation but again decided to deploy cdmaOne cdmaOne has consistently proven itself against other technologies and is the AirTouch technology of choice
8
Vodafone AirTouch Proprietary & Confidential AirTouch & U.S. Partnership cdmaOne Networks
9
Vodafone AirTouch Proprietary & Confidential AirTouch Mobile Web Product Overview
10
Vodafone AirTouch Proprietary & Confidential Product Overview Mobile Web lets customers access specially formatted Internet content through their cdmaOne cellular phones The content is displayed by a Phone.com minibrowser stored in the phone –The minibrowser experience is familiar to users of desktop browsers, as many functions are similar All customers with a minibrowser phone can access the service –Users don’t have to sign-up for service All new mid- and high-tier phones being ordered by AirTouch will have a minibrowser Mobile Web is bundled with the SMS service offering –As part of the service, users can have information pushed to them –Push information is delivered via SMS
11
Vodafone AirTouch Proprietary & Confidential Product Overview Mobile Web content and services currently offered include: –E-mail, messaging, calendar, address book –Personalized information (e.g. news, weather, sports scores, stock quotes) –Directory services –AirTouch e-care (electronic customer care) Content is accessible through both wireless phones and desktop computers Information services can be personalized from either the phone or a desktop computer All content and services are delivered to the phone from a network server –Service can continually evolve as new content and services become available –All new content is immediately available to all Mobile Web users All Mobile Web handsets use intelligent text entry technologies for ease of composing messages and e-mails
12
Vodafone AirTouch Proprietary & Confidential Product Overview Desktop access at http://my.airtouch.net –Consistent look and feel with “airtouch.com” web site Most of the AirTouch branded content and services currently provided through a partnership with InfoSpace –Additional content and services will also be available through a co-branded service with Microsoft (MSN Mobile) Three types of pages (called “cards”) can be sent to the phone and displayed on the screen: –Display Card Displays text: Content author controls how large amounts of content are broken down into separate cards (e.g. using a “More” key at end of each card, etc) –Choice Card Navigational links / menu options the user can select from (e.g. messages in an e-mail box, names in an address book, etc) –Enter Card For the user to enter information (text, numeric, alphanumeric)
13
Vodafone AirTouch Proprietary & Confidential Mobile Web Home Page The Home Page is the first page of content on the handset view: 1 my.airtouch.netE-mail, PIM, personalized information services, and e-care 2 MessagingSend a message, Instant Messaging, Buddy List 3 Hot ListSites AirTouch has bookmarked for the user Portal partners (MSN Mobile, AvantGo) “What’s Hot” folder that showcases new/popular sites 4 DirectoriesYellow Pages, White Pages, reverse lookup 5 FinancialStock trading, “Coming Soon” – banking 6 ShoppingPrice comparison service One click purchasing 7 OnTheRoadTraffic reports, directions, flight information, fast access to lists of local restaurants, hotels, gas stations, movie theaters 8 BookmarksA list of sites the user has bookmarked 9 Go to...User enters a URL
14
Vodafone AirTouch Proprietary & Confidential Design Principles for Phone Navigation Fewest clicks for most important information Logical placement of content within navigational structure Customers aren’t required to have a PC with Internet access to use Mobile Web –Customers can register and personalize service from their wireless phones No more than 9 links in a menu list
15
Vodafone AirTouch Proprietary & Confidential Find It Fast Directions Traffic Travel Movies Horoscope Lottery TV Listings Concerts The Arts News Stock Trading Banking (coming soon) Phone Navigation Summary Email Addresses Calendar MyNews MyWeather MyStocks MySports MyTime MyAccount 1my.airtouch.net 2Messaging 3Hot List 4Directories 5Financial 6Shopping 7OnTheRoad 8Bookmarks 9Go To... MSN Mobile AvantGo What’s Hot
16
Vodafone AirTouch Proprietary & Confidential Example Content Sources in the US CategoryContentSource DirectoryYellow PagesMultiple sources White PagesMulitple sources FinanceStock quotesFreeRealTime.com S&P Comstock Ticker newsBusiness Wire Mutual fundsLipper Company profilesMarketGuide ShoppingProduct reviewsConsumer Guide Product listingsMultiple sources
17
Vodafone AirTouch Proprietary & Confidential Example Content Sources in the US CategoryContentSource SportsSports scoresSports Ticker Sports newsSportsLine USA NewsNewsComtex AP TravelFlights, hotels, carsLeisureTravel MapsVicinity MapQuest DirectionsNavTech TrafficETAC
18
Vodafone AirTouch Proprietary & Confidential Example Content Sources in the US CategoryContentSource WeatherWeatherNat’l Weather Service weather.com Ski reportsAMI News EntertainmentMovie listingsCinemaSource HoroscopesAstrology.net LotteryLottoLink TV listingsTribune Media Services Fine arts eventsCulture Finder ConcertsMoJam
19
Vodafone AirTouch Proprietary & Confidential Other Content for AirTouch Mobile Web: MSN Mobile MSN Mobile is a co-branded portal with Microsoft Features Microsoft properties –Hotmail –Expedia (view itineraries, check flight schedules, travel news) –MoneyCentral (view personal portfolio, look-up stock quotes, news) –MSNBC news Other content includes: –Weather, sports, horoscope, lottery Service includes push information delivered via SMS
20
Vodafone AirTouch Proprietary & Confidential MSN Mobile Home Page 1Hotmail 2Addresses 3Travel 4News 5Weather 6Sports 7Finance 8Entertainment 9Personalize Scoreboard Headlines Lottery Horoscope Movies Portfolio Quotes Leading Indexes Headlines Local forecast Headlines Itinerary Directions Flights Travel news Local National Weather Business Sports Entertainment
21
Vodafone AirTouch Proprietary & Confidential Other Content for AirTouch Mobile Web: AvantGo Accessible through the “Hot List” Free to AirTouch Brings high value brands –e.g., Wall Street Journal, CNNfn, NY Times
22
Vodafone AirTouch Proprietary & Confidential Mobile Web Handsets
23
Vodafone AirTouch Proprietary & Confidential Mobile Web Handsets Mobile Web handsets are available in many price ranges and levels of sophistication: –Low tier: Qualcomm 860 –Middle tier: Samsung 850, Audiovox 5000 –High tier: NeoPoint 1600, Nokia 6185, Motorola StarTac All Mobile Web handsets have a Phone.com minibrowser Intelligent text entry technologies are used in all Mobile Web handsets –Tegic T9 “triple-tap” technology –Qualcomm’s “Smart” text entry technology
24
Vodafone AirTouch Proprietary & Confidential Future Enhancements
25
Vodafone AirTouch Proprietary & Confidential Future Enhancements SMS and Net Alerts integrated into AirTouch branded content and services –Net Alerts can be used to more efficiently push information to handsets –Unlike SMS messages, Net Alerts can include actionable URL link Net Alerts integrated into MSN Mobile content and services More advanced e-care features More financial services capabilities (banking, trading) Enhanced local content (regional) Location-based services User management of bookmarks from desktop/laptop web browser
26
Vodafone AirTouch Proprietary & Confidential Open Discussion
27
Vodafone AirTouch Proprietary & Confidential Appendix: AirTouch Content
28
Vodafone AirTouch Proprietary & Confidential AirTouch Content E-mail –Receive, reply, compose, forward, and delete email from phone or desktop/laptop –Accessible on desktop/laptop via web browser or any POP3 email client (e.g., Outlook Express) –Email domain name: @mail.airtouch.net –User can set “forward” profiles to device of choice –Attachment indicator –Filtering capability on sender, subject, keyword, priority, or time of day
29
Vodafone AirTouch Proprietary & Confidential AirTouch Content Messaging –Send a message to any AirTouch SMS phone or pager –Reply to messages –View Buddy List –Buddy List registration –Integrated with Address Book
30
Vodafone AirTouch Proprietary & Confidential AirTouch Content Calendar –Web based calendar accessible from phone or desktop/laptop –Secure, password protected –Create events with date, time, venue and contact information –Edit and update events –Multiple views – monthly, weekly, daily –Distinguish recurring events –Allows subscription to public calendars
31
Vodafone AirTouch Proprietary & Confidential AirTouch Content Address book –View, add, edit, and delete contacts from phone or desktop/laptop –Integrated dialing, email, and messaging –Synchronization with MS Outlook
32
Vodafone AirTouch Proprietary & Confidential AirTouch Content E-care –Check your account balance –Dial 611 –Frequently Asked Questions about Mobile Web Access to AirTouch services –Dial 411 Connect –Toggle services on and off Services with an enterprise-wide star code
33
Vodafone AirTouch Proprietary & Confidential AirTouch Content Personalization –User can personalize the service from their desktop/laptop or phone –Personalization includes: Address of home, office, or other locations to be used when searching directories or requesting directions News categories Zip code for local weather, lottery results, TV listings, concerts, art events Sports scores Stock portfolio
Similar presentations
© 2025 SlidePlayer.com Inc.
All rights reserved.