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www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at Fiksu José María García
www.sti-innsbruck.at Fact sheet Fiksu = smart (in Finnish) Boston, MA based marketing technology company Offices in San Francisco and London Funded in Dec. 2008 as Fluent Mobile, Inc. CEO & founder: Micah Adler Acquired funding: $16.7M (venture round, series A, series B) Revenue: $4M Employees: 105 2
www.sti-innsbruck.at Some clients 3
www.sti-innsbruck.at Products Fiksu for Mobile Apps FreeMyApps 4
www.sti-innsbruck.at Cohesive mobile app marketing ecosystem 5
www.sti-innsbruck.at Fiksu Programmatic Mobile Demand Platform Technology foundation of Fiksu products Media integration layer Big data Attribution Optimization engine Development APIs 6
www.sti-innsbruck.at Fiksu Display Run mobile user acquisition campaigns through ad networks Attribution –end-to-end tracking –Find sources driving more performance Access to virtually any ad network Single point access to manage ad campaigns Works with 3rd party tracking products All data & reports can be accessed via Fiksu data API 7
www.sti-innsbruck.at Fiksu Social Facebook ads API integration Interest mining to identify highly valuable users Optimization technology to sustain large-scale campaigns Automated budget controls Also with Twitter, LinkedIn and Pinterest 8
www.sti-innsbruck.at Fiksu Demand Side Platform Real-time bidding: Google-Ad-X, MoPub, Nexage, Smaato Single-point entry and unified reporting Serves right media to right person at right time and right price Optimization algorithms to identify targeting combinations Adjust bids and budget allocation Network agnostic 9
www.sti-innsbruck.at Fiksu Incent Define best value per user Scale the user base Enhance conversion and user engagement Integrated with incentivized networks: Tapjoy, SponsorPay… Access to Fiksu’s FreeMyApps Real-time reporting 10
www.sti-innsbruck.at Fiksu Attribution Tracking and analytics solutions Measures all key metrics: installs, clicks, ROI, retention… Tracks in-app activities for loyal user analysis Supports all mobile attribution methods Data export and API Access Real time interactive dashboard providing over 25 KPIs 11
www.sti-innsbruck.at Fiksu Retargeting Maximizes user engagement Reactivate lapsed users Reach highly targeted user segments via all media sources Optimization to improve ROI Deep linking to specific actions 12
www.sti-innsbruck.at FreeMyApps Get gift cards for free in exchange for trying free apps Available in Google Play Mobile Access for iOS 13
www.sti-innsbruck.at Other services & available resources Managed solutions –Sustained acquisition –Benchmark –Chart optimizer –Custom solutions –Lifecycle engagement Fiksu services –Strategy and planning –Campaign execution –Opportunity analysis Blog eBooks, webinars 14
www.sti-innsbruck.at Other services & available resources Fiksu Indexes –App Store Competitive Index –Cost per Loyal User Index 15
www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at Thanks for your attention Questions? 16
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