1. Gerald Businge Ateenyi Tel.0751627676/0772627676 gb@geraldbusinge.com www.ultimatemediaconsult.com Presented to the Parliamentary Forum on Media December 4 th 2013

2. Understanding the Key Terms Media Vs Journalism New Media The Internet Digital Revolution Mobile The New Media Consumer Gerald Businge.......Protecting New Media Rights & Space2

3. Media Vs Journalism Gerald Businge.......Protecting New Media Rights & Space3 Media are the channels of mass communication. Journalism on the other hand is the practice or craft of generating (following a set of principles that ensure public interest is served) and conveying news, descriptive material and comments on issues or events through a wide spectrum of media. Not Everything in the media is or has to be journalistic The role of the media: inform, educate, entertain Act as a forum for public debate, offer a voice, etc

4. New Media New Media are interactive digital forms of communication that use the internet, mobile phones and related devices to avail content to users. Unlike legacy media, New Media makes it possible for anyone to create, modify and share content with others using relatively free tools that are often free or inexpensive. These tools help anyone interested to connect, collaborate and create content when they want to. They also allow people (audience members) more freedom to access the content they want, when they want it (on demand access). Gerald Businge.......Protecting New Media Rights & Space4

5. New Media Usage varied Gerald Businge.......Protecting New Media Rights & Space5 Any policy needs to promote people’s usage of new media to improve their lives and exploit their full potentials i.e. avoid blocking access People are using new media not just for expression but for business, learning and participating in governance

6. Content access on digital devices Gerald Businge.......Protecting New Media Rights & Space6 Ensure usage and access on a variety of digital devices like phones, e-readers, ipads, ipods, desktop and laptop computers

7. The Internet The Internet is a worldwide interconnection of digital devices, cooperating with each other to exchange data using a common software standard (http, ftp etc), which ensure uniform and efficient communication across the world. It is also called the World Wide Web. Ensure no attack/limitation of internet access, hosting, domains (local), privacy Gerald Businge.......Protecting New Media Rights & Space7

8. Digital Revolution The Digital Revolution, also sometimes called the third industrial revolution, is the change from analog mechanical and electronic technology to digital technology that has taken place since about 1980 and continues to the present day. Implicitly, the term also refers to the sweeping changes brought about by digital computing and communication technology during the latter half of the 20th century. Analogous to the Agricultural Revolution and Industrial Revolution, the Digital Revolution marked the beginning of the Information Age. Gerald Businge.......Protecting New Media Rights & Space8

9. Mobile Mobile refers to communication devices that are portable and easy to move with. Today, mobile media devices such as mobile phones and PDA’s (Personal Digital Assistant) are the primary source of portable media from which we can obtain information and communicate with one another. Mobile phones, digital cameras, ipods, walkmans, laptops, PDA, Ipads and so on consume much of our daily time. These devices and their corresponding media technologies play an increasingly important role in the everyday lives of millions of people world wide. Media can be downloaded onto the device by podcasting or can be streamed over the web. Digital applications include gaming, video, audio, downloadable ring tones and mobizines. The era of Mobile radio/TV on these gadgets is already a reality Gerald Businge.......Protecting New Media Rights & Space9

10. The New Media Consumer In the new era, we see that People no longer passively “consume” media (and thus advertising, its main revenue source) but actively participate in the media, which usually means creating content, in whatever form and on whatever scale. E.g.With the Ipod or the several MP3 players, people are no longer waiting to tune into a radio or television programme to consume their favourite music. They collect (from the internet or music vendors) their favourite songs, make their own lists, hit plays and they listen at will when they want to. They can easily organize their music on their devices and easily search for the song (audio or video) that they want. They can also create music lists and share them with their friends online or mobile, when they want to. We need to prepare content users can interact with and share. Gerald Businge.......Protecting New Media Rights & Space10

11. Growing use of new media According to 2012 statistics from the UCC, about four million Ugandans are currently accessing Internet*. Over 16million mobile phone subscribers, about 980,000 using smart phones Over 1,000,000 Uganda active users of facebook alone (as of 25 th November 2013) Mobile phone subscription projected to be 20million More people accessing internet through phones Globally, more people today have access to a mobile phone (bought by themselves) than to clean water or the electrical grid -World Economic ForumWorld Economic Forum Gerald Businge.......Protecting New Media Rights & Space11

12. Usefulness of the Internet Connect easily through ordinary personal computers and local phones/numbers; exchange electronic mail (E-mail) with friends and colleagues with accounts on the Internet; Post information for others to access, and update it frequently; access multimedia information that includes sound, photographic images and even video; maps, mashups, timelines, and access diverse perspectives from around the world. See http://www.centerspan.org/tutorial/net.htmhttp://www.centerspan.org/tutorial/net.htm Gerald Businge.......Protecting New Media Rights & Space12

13. Internet boosting Journalism Reporters can enliven their reports with diverse sources and data and avoid “flat news”. Copy/paste journalism; no checking…can be avoided since the internet provides massive data bases to cross check most of the things we report about. See Nick Davies interview http://www.humedia.nl/profiles/blogs/nick-davies-over http://www.humedia.nl/profiles/blogs/nick-davies-over The internet offers new possibilities seeGuardian http://www.guardian.co.uk/data or www.opendata.go.ke http://www.guardian.co.uk/datawww.opendata.go.ke Concept of continuum reporting---pro-active reporting vs re-active reporting…the stories lives on and can keep on being improved. Gerald Businge.......Protecting New Media Rights & Space13

14. Mobile boosting Journalism Used to capture: take photos, record audio & Video Internet connected phones used to search web or sms Used to Edit (advanced phones) Used to publish Used to share content after publication Live or immediate reporting Since many people access the internet through their mobile phones, you can also produce and publish content targeted to be received through the mobile phones. Gerald Businge.......Protecting New Media Rights & Space14

15. Ubiquitous Social Networks Gerald Businge.......Protecting New Media Rights & Space15 Social Networks like facebook, twiter, google+, Pinterest, digg etc have become virally popular in connecting people and enabling sharing of news, information, knowledge and ideas. The social networking helps people organise into groups or communities, pursue their own news and information interests as creators or sharing.

16. Important for good goverance Gerald Businge.......Protecting New Media Rights & Space 16

17. Enabling business and commerce Gerald Businge.......Protecting New Media Rights & Space17 UCN Web and mobile integration enables seamless mobile money payment systems so that content creators can decide if and how much to charge for content or. Users can decide what to buy or subscribe for and pay from their online or mobile money supported account. Huge for individual commerce and big time investors UCN Subjects display on app

18. Threats/ level of Intervention? Gerald Businge.......Protecting New Media Rights & Space18 Content on the web served from databases located on servers in different areas (jurisdictions). Some digital predators targeting these People have a choice of what tools to use e.g. computers, smart phones, tablets and e-readers; as well as choice on when and how to use them to access which content. The role of policy should be to make it easy for new media users. New Media platform and content managed on strong secure servers based on cloud computing But abuse threat Different types of tools/gadgets used by people to access new media tools and platforms, as well as participate –tapping phones, computers, email, facebook, etc

19. Hunger for regulation increasing While on a global scale there are attempts to regulate new media, not many countries, least of all developing ones, have legislated on new media. Many governments are trying to use existing laws and ad hoc policies to tackle concerns brought about by new media. But the UN led Joint Declaration on Freedom of Expression and the Internet of June 2011 noted that regulatory approaches in the telecommunications and broadcasting sectors cannot simply be transferred to the Internet. Despite the call for promotion of the use of self-regulation as an effective tool in redressing harmful speech in new media spaces, efforts for regulation are widespread. Gerald Businge.......Protecting New Media Rights & Space19

20. Threats to journalists and others No security in numbers: economies of scale for digital predators are reducing making us more vulnerable Journalists subjected to well-crafted, spear-phishing, their emails intercepted --harmful to their sources.well-crafted, spear-phishingemails intercepted Even in US, journalists’ emails with different sources have been subjected to court subpoenas/ summons Media subjected to massive denial-of-service attacks. Other outlets have been besieged by penetrating cyber- attacks designed to either steal information or corrupt itdenial-of-service attackspenetrating cyber- attacks Government threats to block & monitor social media Gerald Businge.......Protecting New Media Rights & Space 20

21. What does this all mean? The new media revolution tells us clearly that society is no longer dominated by government or the market, but by the power of communities and groups. The choice is what you want to do with these communities and groups- stifle them or promote/ organise them? Is it really possible to regulate on how people use new media technologies and platforms? How do we protect and or guide people using new media How do we actively participate in the new media space Promoting responsible use Vs rights and freedoms Gerald Businge.......Protecting New Media Rights & Space 21

22. What does this all mean? Guarantee right to safe access and usage of new media (privacy, digital security, community empowerment, etc) Digital literacy to promote new media usage Learning from and interacting with the digital crowd Government utilising new media to inform &as space for increased discussion on issues of public concern Developing infrastructure and related services Improving trust through participation in these spaces General respect for right to freedom of expression # Gerald Businge.......Protecting New Media Rights & Space 22