1. DeSoto ISD Marketing 2012-13 Comprehensive Marketing Plan DeSoto ISD Communications

2. DeSoto ISD By The Numbers PEOPLE AND PLACES 9,000 students 1,100 staff members 13 campuses ◦7 elementary ◦3 middle ◦1 freshman campus ◦1 high school ◦1 alternative school ETHNIC BREAKDOWN 78% African American 16% Hispanic 4% Anglo 3% Other DISTRICT OVERVIEW 23 sq. miles in DeSoto, Glenn Heights, and Ovilla New DHS College and Career Academies = state of the art instruction State and Nationally Ranked Athletics Program CITY OVERVIEW $73,300 Avg. household income 49,000 residents 55% African American 37% Anglo 8% Hispanic plus others

3. Expectations Develop a district wide marketing plan Sell advertising in athletic and district facilities plus communication avenues Generate revenue for funding programs and technology enhancements Develop and foster mutually beneficial relationships between DeSoto ISD and local business

4. Facility Signage Inventory Eagle Stadium / Ben Dial Athletic Complex ◦Scoreboard – 2 large, 4 smaller panels ◦Concourse signage – Being evaluated / priced ◦Field signage – Being evaluated / priced ◦Graphics Ads on scoreboard ◦Audio announcements of sponsors ◦Video ads – videos provided by sponsor ◦Hospitality Suite Sponsorship ◦On-site vendor tables / endzone promotional night Benny Jones Baseball Field – outfield fence signs Softball Field – outfield fence signs Main Gym – signs fixed to wall and around court

5. Communication Inventory Communication Avenues District E-mail Blasts to employees District Publications or Fliers SW Now Magazine Ad Constant Contact Web Listing of Partners

6. Additional Inventory Additional Considerations Board Room / District Facilities DeSoto High School Auditorium Foyer Black Box Theater District Vehicles Hosting Promotional Sports Nights Hosting School Program Nights

7. Facility/Communication Numbers Eagle Stadium / Ben Dial Athletic Complex ◦40-45 events per year – freshman, JV and varsity football; playoff games; track meets; band competitions; soccer matches; city football playoffs; police games; special events Benny Jones Baseball Field – 20 events per year Softball Field – 20 events per year Main Gym – 35-40 events per year DeSoto ISD Website – avg. 12,000 visits per week = 624,000 visits per year Employee E-mail and Staff News – 1,100 employees Community News Subscribers – 2,440 members

8. Pricing for Marketing New 2012-13 Marketing Plan – ◦5 tier structured marketing plan includes athletic facilities and communication avenues ◦Boosters retain program and gear ◦Proceeds to DeSoto ISD general fund ◦All prices are per year; multi-year discounts offered ◦Additional considerations will be taken on a case-by-case basis

9. Pricing for Marketing Bronze - $2,000 ◦Concourse sign at Eagle Stadium – all events ◦Graphic on scoreboard during football games – 1 per quarter ◦One e-mail blast to employees Silver - $3,500 ◦All Bronze level items, plus: ◦Audio announcement during football games – 1 per half ◦Seating signage at Eagle Stadium and DHS Main Gym ◦Web Site Partner Listing

10. Pricing for Marketing Gold - $5,000 ◦All Silver level, plus: ◦Sideline/end zone signage at football games ◦Signage at both baseball and softball fields ◦15-sec. video during football game breaks – 2 per game (provided by sponsor) ◦Sponsorship in community newsletter Platinum - $10,000 ◦All Gold level, plus: ◦Small panel on scoreboard ◦30-sec video during football game breaks – 2 per game

11. Pricing for Marketing Eagle Sponsor - $20,000 ◦All Platinum level, plus: ◦Large panel on scoreboard (instead of small) Special Opportunities ◦Multi-year contract discounts  10% discount for 2 years  20% discount for 3 years or more ◦Hospitality Suite Sponsor (one per game)  Sponsor provides food for 40 people (Approx. $300)  Sponsor graphic on scoreboard – 1 per quarter  Audio ad during game – 1 per half  One district employee e-mail blast

12. How to partner with DeSoto ISD Contact DeSoto ISD Communications ◦Beth Trimble, Director ◦btrimble@desotoisd.orgbtrimble@desotoisd.org ◦972-223-6666 or 972-274-8212 x205 ◦Rena Thomas, Specialist ◦Cynthia.thomas@desotoisd.orgCynthia.thomas@desotoisd.org ◦972-223-6666 or 972-274-8212 x206