1. © 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 Marketing and Student Advocacy Lourdes Nieto, lonieto@cisco.com E&EM Marketing

2. Presentation_ID 2 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential Student Advocacy Helping Students Get Jobs Talent/Career Connetion days Webex Career Sessions www.Netacadadvantage.com Competitions

3. Presentation_ID 3 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential Helping Students get jobs Talent/Career Connection Days  ME & Africa October – South Africa 100 students, aprox 30 hired December – Morocco (25 students, 4 hired) 19th May, 2009 - South Africa Summer 09 - Kenya Overview From 400 to 40 students/ event. Updates on jobs marketplace, hot technologies, job search skills and interviews. Involve Channel Partners and University relations

4. Presentation_ID 4 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential Helping students get jobs WebEx Career sessions  Online career sessions for students on variety of topics Soft Skills- CV Writing Skills, Interview Skills Technical sessions- latest technologies… Job roles- interviews with System Engineer… Gender focus- Women in IT  Delivered in local language: English, Spanish, French, Russian…  Recorded versions on NetAcadadvantage.com  Interested in holding webinar? Contact your AAM for more info.

5. Presentation_ID 5 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential Helping students get jobs www.netacadadvantage.com www.netacadadvantage.com

6. Presentation_ID 6 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential NetAcad advantage: A global success with students  Over 32,000 visits globally last month  Most visited pages: job portal  Many valuable resources for students including: job opportunities, CV and interview skills advice, industry news and more.  Localizing in Spanish, Portuguese and Polish. Based on success of these sites will develop other localized versions in coming months. Site comparisonGlobalAfrica Visits32,1274,362 Pages/visit2.923.25 Average time on site2:435:41

7. Presentation_ID 7 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential Competitions are a useful tool to highlight top talent and help students into jobs  First success: Senegal female competition – 50 girls participated  NetRiders International competition – July, 2009 2008: competition a success: 71 students, 24 countries 2009: more countries (+/-30) and students will participate worldwide Winners -5 prizes (Trip to USA) Top male scorer overall Top female scorer overall Top scorer from the following 3 geographic areas Europe MEA CE/EE, Russia &CIS Student experience in program Competitions

8. Presentation_ID 8 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential Instructors Branding resources : Academy Connection Webinars NEW - Instructors Website

9. Presentation_ID 9 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential Marketing Toolkit, Academy Connection New collaterals (6 videos, brochures, branded material, student success stories..)

10. Presentation_ID 10 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential Approved NetAcad Photography Collection Only photos of these students may be used in your NetAcad marketing material…

11. Presentation_ID 11 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential Academy Voice Template  Used by academies to promote their institution’s Networking Academy curriculum  Academy Voice files are provided for instructors in the Academy Connection Marketing Toolkit (post login)Academy Connection Marketing Toolkit  Academy Voice materials are identified by the use of the Cisco Networking Academy partner logo in conjunction with the participating schools’ logos  The templates provided have been configured to show optimum layout to achieve the presence of both identities without conflict and confusion as shown in the example to the right.

12. Presentation_ID 12 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential Strengthen Academy and Instructor Community In-Country Instructor Events Last year we had the chance to meet you… 41 main instructor events, +5000 attendees across the 2 theatres. How can we improve this experience for all? – What topics would YOU like to cover? – Is there content that would help YOUR academy? – What do you find particularly useful, interesting or helpful at your instructor events? Please let your Cisco AAM know, or contact lonieto@cisco.com

13. Presentation_ID 13 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential Instructor Virtual Roadshow: Webinars  CCNA – tailored to your questions and needs  Cisco Case Studies – real examples of technology in action  Cisco Future Vision – experts reveal what is in store  Free to attend – no travel costs etc.  A chance to train when you miss instructor events.  Improve your understanding of new curricua – helps you with your teaching and to answer your students’ questions  Unique content – insights into areas of Cisco expertise that can’t be found elsewhere  Interactive – you can ask questions and exchange ideas  New technology – WebEx – fun and easy to use Full schedule and recordings EMAILED directly to your inbox

14. Presentation_ID 14 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential Instructor Virtual Road Show Schedule Apr 22New tools: wireshark, Cisco network assistant Semyon Ovsyannikov May 20Wireless and Wireless securityMichael Furminger June 24VPN in Discovery and ExplorationGabriel Fuster July 22Troubleshooting and the analytical approach in the Lab You will receive an email ahead of each event: Tune in!! And if you can´t make it, you will receive an email with the URL for a recording.

15. Presentation_ID 15 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential New instructor site… from MAY 2009 Only for Cisco Networking Academy Instructors: A one-stop shop for your information about:  All main instructor events and webinar programmes for instructors.  All New and features for instructors, by instructors, that they CANNOT FIND ANYWHERE ELSE  All Useful links to all instructor sites.  Dynamic content – regularly updated You will receive information about how to access your new site by email. Questions to aidoris@cisco.com

16. Presentation_ID 16 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential THANK YOU!!!

17. Presentation_ID 17 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential Questions

18. Presentation_ID 18 © 2008 Cisco Systems, Inc. All rights reserved.Cisco Confidential