1. TWITTER & YOU How to share Rotary through social media

2. 74% OF ONLINE USERS USE SOCIAL MEDIA 82% OF USERS AGES 30-49 AND 65% OF USERS AGES 50-64 ARE ON SOCIAL MEDIA ABOUT 20% OF USERS AGES 30-64 USE SOCIAL MEDIA TO CONNECT WITH OTHERS WHO HAVE COMMON HOBBIES OR INTERESTS WHY USE SOCIAL MEDIA? Pew Research Sept., 2014

3. REACH POTENTIAL MEMBERS CONNECT WITH & ENGAGE EXISTING MEMBERS INCREASE OVERALL AWARENESS OF OUR SERVICE ORGANIZATION BY USING SOCIAL MEDIA IN THE RIGHT WAYS, WE CAN REACH BEYOND OUR FANS AND FOLLOWERS TO CONNECT WITH EVEN MORE POTENTIAL ROTARIANS! GROW ROTARY ONLINE

4. FACEBOOK TWITTER LINKED IN PINTEREST INSTAGRAM AND MANY MORE THEY ARE ALL WEB SITES AND/OR MOBILE PHONE APPS THAT ALLOW YOU TO CONNECT WITH OTHER USERS AND SHARE INFORMATION WHAT IS SOCIAL MEDIA?

5. THE MOST POPULAR AND WIDELY USED SOCIAL MEDIA MOSTLY FOR PERSONAL USE, BUT BUSINESSES AND ORGANIZATIONS CAN HAVE PROFILES TO CONNECT WITH CUSTOMERS/MEMBERS USERS CAN POST TEXT, IMAGES AND VIDEO FACEBOOK

6. USERS SHARE SHORT POSTS CALLED TWEETS (140 CHARACTERS OR LESS) TWEETS CAN LINK TO A LONGER STORY/ARTICLE, PHOTO OR VIDEO MORE APPROPRIATE FOR MULTIPLE, FAST PACED MESSAGE SHARING TWITTER

7. SOCIAL MEDIA FOR BUSINESS PROFESSIONALS USED TO CONNECT WITH ASSOCIATES YOU WOULD REFER BUSINESS TO A GREAT PLACE TO LOOK FOR JOB CANDIDATES OR PUT YOUR RESUME FOR JOB SEEKERS PEERS CAN VOUCH FOR YOUR SKILL SET BY ENDORSING YOU LINKED IN

8. USERS “PIN” IMAGES TO A VIRTUAL BULLETIN BOARD, GROUPED BY CATEGORY OR INTEREST MAINLY USED FOR SHARING IDEAS ON CRAFTS, COOKING, FASHION, DÉCOR WITH VISUAL POSTS THAT CAN LINK TO INSTRUCTIONS OR RECIPES, ETC. VIEW WHAT FRIENDS PIN, SEARCH FOR SPECIFIC IDEAS & SHARE YOUR IDEAS PINTEREST

9. POST PHOTOS AND VIDEOS CAN EDIT PHOTOS WITH FILTERS THAT ENHANCE THE SHADOW, LIGHT AND COLORS IN THE IMAGE FOLLOW FRIENDS AND CELEBRITIES MAKES POSTING PICTURES TO SOCIAL MEDIA VERY EASY BY LINKING WITH FACEBOOK AND TWITTER INSTAGRAM

10. A WORD OR PHRASE PRECEDED BY A HASH OR POUND SYMBOL (#) USED TO IDENTIFY A SPECIFIC TOPIC IN A POST, PIN OR TWEET ON SOCIAL MEDIA A HASHTAG CAN BE ONE WORD (I.E. #ROTARY) OR MULTIPLE WORDS STRUNG TOGETHER (I.E. #ROTARYDISTRICT7150) THEY CAN BE ADDED TO THE END OF A POST (I.E. I LOVE VOLUNTEERING! #ROTARY) OR WITHIN THE POST ITSELF (I.E. I LOVE #VOLUNTEERING WITH MY #ROTARY FAMILY!) WHAT ARE HASHTAGS?

11. THEY EASILY CONNECT POSTS ABOUT THE SAME TOPIC THEY MAKE YOUR POST SHOW UP IN RELATED SEARCHES THEY CAN PROVIDE A BETTER UNDERSTANDING OF THE POST YOU CAN USE THEM ON ANY SOCIAL MEDIA WHY USE HASHTAGS?

12. SIMPLY INCORPORATE THE HASHTAG INTO YOUR MESSAGE OR ADD TO THE END OF YOUR POST CHOOSE A WORD OR PHRASE THAT SUMS UP YOUR POST, LINKS IT TO ANOTHER TOPIC OR WILL HELP IT APPEAR IN RELEVANT SEARCHES YOU CAN USE MORE THAN ONE HASHTAG, BUT TRY TO LIMIT IT TO TWO OR THREE AT A TIME HOW TO USE HASHTAGS

13. EXAMPLES FACEBOOK TWITTER

14. EXAMPLES INSTAGRAM PINTEREST Used hashtags #Rotary and #WeAreRotary Used hashtags #selfie #bengalcat #catsofinstagram

15. ON TWITTER, A HASHTAG STARTS WITH A # SYMBOL AND A USERNAME STARTS WITH AN @ SYMBOL INCLUDE ANOTHER PERSON’S USERNAME WHEN YOUR TWEET IS ADDRESSED TO THEM OR ABOUT THEM YOU CANNOT PUT AN @ SYMBOL IN FRONT OF ANY WORD OR PHRASE – ONLY THE USERNAMES OF OTHER TWEETERS! #’S AND @’S

16. WATCH THIS TUTORIAL ON HOW TO SET UP YOUR TWITTER ACCOUNT WATCH THIS TUTORIAL ON HOW TO SET UP YOUR TWITTER ACCOUNT PRACTICE TWEETING AND USING HASHTAGS ON ALL YOUR SOCIAL MEDIA SO YOU ARE READY AT DISTRICT CONFERENCE! WHAT WILL YOUR CLUB’S HASHTAG BE? GETTING STARTED

17. THIS YEAR’S DISTRICT CONFERENCE HASHTAG WILL BE #ROTARYCONF7150 WWW.ROTARY7150.ORG FOLLOW US ON FACEBOOK DISTRICT CONFERENCE DETAILS WWW.ROTARY7150.ORG FOLLOW US ON FACEBOOK DISTRICT CONFERENCE DETAILS SEE YOU AT THE LODGE!