1. IMAGE CAMPAIGN FOR DEMENTIAWORK IN FINLAND IMAGE CAMPAIGN FOR DEMENTIAWORK IN FINLAND Satu Kalliomaa Project manager Master of Social Sciences Alzheimer Society of Finland satu.kalliomaa@muistiliitto.fi Alzheimer Society of Finland

2. Alzheimer Society of Finland Established in 1988 to provide help and assistance for people with Alzheimer's disease and their caregivers A non-profit organization which is mainly funded by the Finnish Slot Machine Association Image campaign for dementiawork in Finland Satu Kalliomaa 2009

3. The Society and the local associations A national office with 3 local branches and 43 local associations across the country 10 000 members altogether Nine associations participated in the Image campaign for dementiawork Satu Kalliomaa 2009

4. Population over 70 y. 2006 Population over 70y. 2030

5. Image of the dementiawork in Finland A national image campaign targeting the Practical Nurse students Aim of the campaign was to increase the amount of students specializing in the care for the elderly The long term goal was to get more qualified personnel into the elderly care in Finland Satu Kalliomaa 2009

6. www.muistimarkkinat.fi

7. Image campaign for dementiawork A website and a brochure concerning the studying options in the elderly care Organizing events in the nursing schools consisting of an exhibition and lectures Establishing network with companies, municipalities and associations within the section of elderly care Satu Kalliomaa 2009

8. The campaign day at the school Exhibition where companies, municipalities and associations from the elderly care branch presented their work Lectures on the care of the elderly and dementia work Satu Kalliomaa 2009

11. Results  1230 students participated in the 9 events and 14 lectures  669 of them filled a questionnaire  139 companies took part in the exhibitions Satu Kalliomaa 2009

12. Web-site statistics 2008: Web-site statistics 2008: during campaign 2100 visitors during the whole year 6000 visitors Satu Kalliomaa 2009

13. Networking: Cooperation and mutual benefit Alzheimer Society Nursing students/ schools Companies/ participants Satu Kalliomaa 2009

14. Conclusions Bringing the field to the nursing schools is a good way to get attention to the elderly and dementia care The local media was interested in the campaign: articles in newspapers and interviews in the local radio The cooperation between different participants of the campaign was increased and new forms of cooperation invented The good results brought new funding to the campaign for the years 2009 and 2010 from the Finnish Slot Machine Association Satu Kalliomaa 2009

15. Nursing students: Elderly careElderly care is… –Nice, rewarding, fun, tiring, genuine, meaningful, mechanical, helping, rich, positive, important, creative, dull, interesting, holistic, social, respectful, wonderful, routinized, valuable, humane, cosy, challenging, diverse Satu Kalliomaa 2009

16. Thank you! Satu Kalliomaa 2009