1. Johanne – Jonathan – Elena – Cléa Swiss Tourism Federation

2. Head quarter and size HQ: Bern 600 members Approximately 50 employees

3. History and development The Swiss Tourism Federation has been found in 1932 under the name “Schweizer Fremdenverkehrsverband” Since 1991, the social reason is Swiss Tourism Federation

4. Organisation and structure

5. CEO Mario Lütolf, CEO Mila Trombitas, CEO deputy

6. How is the organisation financed? The Swiss Tourism Federation is financed by the members’ fees. Also by the services they provide and that they charge to their customers. (Audit, take position in politics, work for their members)

7. The role of the organisation for the Swiss tourism sector STF supports the promotion of Tourism in Switzerland. It informs the public of the importance of Tourism in Switzerland as an important economic sector.

8. The main task/domain of activity Public relations Improve the quality of the tourism in Switzerland Reinforce the competitiveness of Switzerland compared to other countries STF is the centre of competition for the promotion of quality in tourism.

9. The hot topics and the challenges Globalization The economic evolution of main markets Exchange rate Politic Sustainable development Demography Climate change

10. Links and associations with other players of the Swiss tourism sector They share the job with Switzerland Tourism and the Swiss Society for Hotel Credit

11. Our opinion on their importance The STF plays a vital role in the management of the tourism in Switzerland They have a big influence on the quality of the offer Important role of information

12. References Swiss Federation of Tourism, http://www.swisstourfed.ch/index.cfm?parents_id=1160& sprache=fr http://www.swisstourfed.ch/index.cfm?parents_id=1160& sprache=fr