1. Improving road safety and sustainable mobility by education and awareness raising Werner De Dobbeleer International Road Safety Conference, Torún, 8 December 2011 Flemish Foundation for Traffic Knowledge (FFT-VSV)

2. Overview Flemish Foundation for Traffic Knowledge – Mission – Activities – Partners Traffic and Mobility Education – Nursery, primary, secondary school – 18+ (novice drivers) – Adults and seniors Awareness-raising – Traffic quiz – Future developments CAST Recommendations

3. Flemish Foundation for Traffic Knowledge (FFT-VSV) Public organisation Founded by Flemish regional parliament (1990) Umbrella / network structure Active in Flanders, Belgium

4. Flemish Foundation for Traffic Knowledge (FFT-VSV) Mission: knowledge transfer on road safety and sustainable mobility – Education and training professionals & non-professionals “lifelong learning” principle – Stimulate research – Advice to Flemish government and parliament

5. Flemish Foundation for Traffic Knowledge (FFT-VSV) Aim: make people smarter on road safety and sustainable mobility  involves everybody! Decision makers Children Teenagers Novice drivers Senior drivers Local administrations Local & regional organisations Police officers School teachers Company leaders Parents Professional organisations Motorcyclists

6. Activities Traffic and Mobility Education – Primary school – Secondary school – 18+ – Teachers, parents, … Awareness-raising – General public & specific target audiences Courses and Consultancy for Professionals – Local administrations – Police officers – Professional organisations

7. Partners Flemish government Flemish road administration Universities and research centres Driving schools Driving examinators’ federation (GOCA) Local and federal police … and many more

8. Traffic & Mobility Education Overall concept: lifelong learning (“vertical learning line”) – How to behave in traffic “from age 0 till 100” – Projects for different age groups Nursery school children Primary school children Secondary school pupils 18+ / novice drivers Adults / Senior drivers – All pieces fit together > permanent education

9. Traffic & Mobility Education Nursery school – “Hear, listen and drive!”  basic sensory and motor skill training to participate in traffic

10. Traffic & Mobility Education Primary school – Traffic certificates (pedestrian, cyclist,…) – “Traffic parents”: training for parents who back up traffic education projects in their own school/community – “The Big Traffic Test”: online educational quiz for school children

11. Traffic & Mobility Education Secondary school – Mobibus: travelling exhibition on sustainable mobility and road safety – “Driving Licence at School”: in-school theory courses + theory exam – “Smart Mobile Schools”: all-in package

12. “Driving Licence at School” 2010-2011 # schools: 789 # students: 45 993

13. Traffic & Mobility Education 18+ – Start to Drive: practical driver initiation, step after “Driving Licence at School” – On the Road: refreshment course for novice drivers (18-24)

14. Traffic & Mobility Education Adults & seniors – Ready to Ride: motorcycle training (defensive riding) – Mobi+: refreshment courses for senior drivers

15. 0102030405060708090 age A solution for every age

16. Awareness-raising The Great Traffic Quiz – Online quiz game on traffic rules, road safety, sustainable transport … – First edition 2010, repeated 2011 – Target audience: active road users, age 25-55 – Final round live in Flemish Parliament, Brussels, many prizes to win – Fun aspect, positive tone of voice!

17. Awareness-raising The Great Traffic Quiz 2011 campaign – Tv ad – Radio ads – Online bannering – Newspaper insert (16 pages) – MNM radio show + website – Word of mouth-effect – 50 000 participants (2010: 34 000)

18. ^ TV ad < newspaper ad

21. Future developments Political reform in Belgium  more competences to the regions – Actually Road infrastructure management Mobility management Education – After reform Road safety policy incl. awareness-raising Driver education EU road safety strategy 2010-2020 – focus on training and education  Numerous opportunities!

22. CAST project CAST: Campaigns and Awareness-raising Strategies in Traffic safety EU research project, 2006-2009 19 partners, 15 countries Coordinator: Belgian Road Safety Institute Objectives: Enhance road safety by means of more effective road safety campaigns Provide practical tools to design, implement and evaluate road safety campaigns

23. CAST publications Free downloads for campaign practitioners Campaign manual Evaluation tool Reporting tool Abridged versions (21 languages!)  www.cast-eu.org

24. More information Werner De Dobbeleer Flemish Foundation for Traffic Knowledge Louizastraat 40 2800 Mechelen Belgium werner.dedobbeleer@verkeerskunde.be www.verkeerskunde.be