1. Debra Eve Author and Blogger LaterBloomer.com The Power and Pleasure of Blogging for Writers

2. “The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.” − Seth Godin, bestselling Author & MarketerSeth Godin

3. My First Blog: Where I Went Wrong Who am I? What do I look like? What have I done for you lately?

4. My Redesigned Blog: What I Did Right Name  Likeness  Free PDF  Welcome to my garden party!

5. Twitter Redesign: What I Did Right From Elle B @Later_Bloomer to @DebraEve

6. The Result: Visitors Doubled November 1: Simultaneously announced new LaterBloomer.com and free PDF anthology with an 11-day social media blitz Number of visitors

7. The Result: Hit Google Page 1 Moving from “Later Bloomer” to “Debra Eve” People can now relate to the writer behind the blog Getting ready for new projects (archaeological memoir, novel)

8. Next: Uploaded PDF to Kindle Hello world! And… Nothing.

9. Kindle “Free” Promo: Ben Franklin’s Birthday

10. First Kindle “Free” Promo: Thanks, Ben!

11. Kindle “Free” Promo: Surprise!

12. Let’s Revisit Those Blog Stats November 1: Relaunched LaterBloomer Number of visitors January 20 : Ben’s Kindle Birthday Promo January 20 : Ben’s Kindle Birthday Promo What’s happening here?

13. Kindle Advertises My Platform Amazon previews the first 10% of your book FREE. Send looky-loos back to your blog.

14. My Platform Advertises My Book

15. The Power of Blogging: Feedback Loop From http://CatherineRyanHoward.comhttp://CatherineRyanHoward.com

16. What Did I Learn About the Power of Blogging, Brand, and Platform? “Who knows a man's name, holds that man's life in his keeping...the proof of unshaken, unshakeable trust.” − Ursula K. Le Guin, A Wizard of Earthsea

17. What Did I Learn About the Power of Blogging, Brand, and Platform? “Understand that a nonfiction book is a souvenir, just a vessel for the ideas themselves. You don't want the ideas to get stuck in the book…you want them to spread. Which means that you shouldn't hoard the idea! The more you give away, the better you will do.” − Seth GodinSeth Godin

18. The Pleasure of Blogging: Social Media Connections “I am evidence that social media does sell books, but only if you don’t use it to sell books.” – Catherine Ryan HowardCatherine Ryan Howard

19. Facebook Page vs. Personal Profile Facebook is the largest social media platform. You’ll need an author and/or book page. Customize. It’s professional, easy, and shows you care

20. Pinterest (http://pinterest.com/debraeve/lady-late-bloomers/)http://pinterest.com/debraeve/lady-late-bloomers/ Pinterest traffic has increased over 2,700% in the last 10 months. It’s now the third largest site after Facebook and Twitter.

21. Pinterest (http://pinterest.com/debraeve/writers-blogging-and-book-promotion/)http://pinterest.com/debraeve/writers-blogging-and-book-promotion/ I invited my friends to curate a board for you! Pinterest “might prove to be more effective than any other current social network in driving readers (not other writers) to your books.” − Rachelle Gardner, Agent Rachelle Gardner

22. The Power and Pleasure of Blogging: Wrapping Up Buy up all online real estate NOW in your greatest asset, your name Domain (GoDaddy.com) Wordpress.com Facebook | Twitter | Pinterest Although not active yet, I’ve also secured Goodreads | LinkedIn | Google+ She Writes | Red Room

23. The Power and Pleasure of Blogging: Wrapping Up What’s your MVP? (minimum viable product) What can you create and give away on your blog to start a feedback loop? Short story Short video Newsletter PDF guide MP3 reading or...

24. The Power and Pleasure of Blogging: Wrapping Up Original piece of art (with grammar guide)! May 4, 2012 giveaway from Winepress of Words (http://www.winepressofwords.com)http://www.winepressofwords.com

25. The Power and Pleasure of Blogging: A Closing Thought “You are not a brand. Social media is not your platform. The world has enough brands. “Approach social media…as a place where you can bring all the crazy and compelling facets of your personality to bear on an unsuspecting populace your audience. “People want to follow other people. People don’t want to follow brands.” − Chuck WendigChuck Wendig

26. The Power and Pleasure of Blogging: What Really Matters