1. August 2012 Windows 8 Pro Copy Guidance

2. Audience Microsoft Internal OEMs SMB focused MPN partners Not for use until Windows 8 general availability. This document is intended to help partners create their own Windows 8 Pro marketing materials. The deck itself should not be shared with customers. Enclosed are recommended headlines and supporting benefit messages for you to include in your to-customer and thru-partner communications about Windows 8 Pro to the SMB audience. Headlines are optimized for the SMB value and certain selling scenarios. You can choose which headline best suits your purpose and selling situation. For enterprise marketing, please consult the Flexible Workstyle campaign materials. Intended use of this document

3. Messaging resources In this document: Overview of Windows 8 Pro SMB value Headlines and benefit messages Headlines for certain selling scenarios

4. Windows 8 Pro SMB value

5. Windows 8 Pro is beautiful, fast and fluid. It gives you all the benefits of Windows 8, plus new levels of productivity, security, and mobility without sacrificing performance or choice. Windows 8 Pro is built for business and compatible with life.

6. Windows 8 Pro value for SMB Built for business, compatible with life. Windows reimagined Get it all done Keep everything connected Protect your business Take control

7. Headlines and benefit messages

8. Windows reimagined Tradition. Innovation. Inspiration. Work like never before with a beautiful, fast and fluid experience designed for both touch and mouse and keyboard. Headline copy Body copy

9. Get it all done The tablet just got a promotion. Get more done with tablet mobility and PC power, all in a single device. President. Accountant. Parent. Get your jobs done easily with apps you know and love, plus a full line-up of new apps from the Windows Store.

10. Keep everything connected Out of office. Not out of touch. Your business email, calendar, and people are always at your fingertips and up to date with live tiles. The anti-commute. Get it done faster and more securely from virtually anywhere with enhanced Wi-Fi and mobile networking.

11. Protect your business It’s your business. Keep it that way. Keep your data more secure wherever it goes with BitLocker drive encryption. Gets to work before you do. From power on to power off, your device is more secure with Trusted Boot.

12. Take control Stay in control. Take control of your company’s technology with domain join and Group Policy. Works well with others. Windows 8 Pro is designed to work alongside existing Windows 7 systems, apps and peripherals.

13. Headlines for certain selling scenarios

14. For selling a range of new Windows 8 Pro devices No negotiations needed. A great Windows experience no matter the device. From tablets and convertibles, to laptops and desktops. You can also use headlines from previous slides in place of this headline for selling a range of new Windows 8 Pro devices.

15. For selling new Windows 8 Pro tablets The tablet just got a promotion. Get more done with tablet mobility and PC power, all in a single device. You can also use headlines from previous slides in place of this headline for selling new Windows 8 Pro tablets.

16. For selling Windows 8 Pro deployment services Works well with others. Windows 8 Pro is designed to work alongside existing Windows 7 systems, apps and peripherals. You can also use headlines from previous slides in place of this headline for selling Windows 8 Pro deployment services.