1. Propaganda and the Eugenics Movement

2. Propaganda...  “was used by eugenicists to confirm and disseminate what they already believed” (142)  “defined as the dissemination of information... to advocate a particular agenda” (142)  uses emotion to sway public opinion  What kind of propaganda did eugenicists use?  “was used by eugenicists to confirm and disseminate what they already believed” (142)  “defined as the dissemination of information... to advocate a particular agenda” (142)  uses emotion to sway public opinion  What kind of propaganda did eugenicists use?

3. Propaganda...

5.  What’s its message?  At whom is the message aimed?  What techniques does it use to convey that message?  What’s its message?  At whom is the message aimed?  What techniques does it use to convey that message?

6. Propaganda...  Has a specific audience  Has a clear-cut purpose  Uses powerful images  Usually uses a slogan or tagline that’s easily remembered  Has a specific audience  Has a clear-cut purpose  Uses powerful images  Usually uses a slogan or tagline that’s easily remembered

7. Pathos

8.  Describe how the Japanese man is depicted. Why is he holding his hands the way he is?  What will happen if YOU take the day off?  How does that make you feel? How will you change your actions as a result?  Describe how the Japanese man is depicted. Why is he holding his hands the way he is?  What will happen if YOU take the day off?  How does that make you feel? How will you change your actions as a result?

9. Pathos  Who does the rat represent? How does that make you view that group of people?  Why Alaska? What is outlining the rat trap?  How should Alaskans behave/feel differently based on this?  Who does the rat represent? How does that make you view that group of people?  Why Alaska? What is outlining the rat trap?  How should Alaskans behave/feel differently based on this?

10. Pathos  How is the tone different in this piece of propaganda?  How does this image make you feel towards Hitler?  What is the purpose of this--what should citizens feel/think?  How is the tone different in this piece of propaganda?  How does this image make you feel towards Hitler?  What is the purpose of this--what should citizens feel/think?

11. Logos

12. Logos...  What is eugenics like according to this picture? What is eugenics according to this picture?  If I am a politician, what else am I according to the image?  What is eugenics like according to this picture? What is eugenics according to this picture?  If I am a politician, what else am I according to the image?

13. Logos...  How many vitamins and minerals are in a serving of Kix?  What is it a good source of?  How many calories?  Is Kix a healthy option?  If mothers give this to their children, will they like it?  How many vitamins and minerals are in a serving of Kix?  What is it a good source of?  How many calories?  Is Kix a healthy option?  If mothers give this to their children, will they like it?

14. Logos...  What statistics in this ad lead you to believe Jif has the most peanuts?  If you choose Jif, what does that mean about you as a mother?  What statistics in this ad lead you to believe Jif has the most peanuts?  If you choose Jif, what does that mean about you as a mother?

15. Ethos

16. Ethos...  There’s a reason why this water has this name!  What does it say on the bottle to make you trust this company?  There’s a reason why this water has this name!  What does it say on the bottle to make you trust this company?

17. Ethos...  What about this image makes you believe you can trust Barack Obama?  How is he like you/your family?  Why are his sleeves rolled up?  What about this image makes you believe you can trust Barack Obama?  How is he like you/your family?  Why are his sleeves rolled up?

18. Ethos...  What makes you trust this organization?  Why would you be tempted to donate... to buy a bracelet?  Would you feel differently if Paris Hilton was in this ad instead of Bono?  What makes you trust this organization?  Why would you be tempted to donate... to buy a bracelet?  Would you feel differently if Paris Hilton was in this ad instead of Bono?

19. Ethos...  What words stand out?  How do these words make you feel about people who serve in the military? About the American military?  What words stand out?  How do these words make you feel about people who serve in the military? About the American military?