Presentation on theme: "Pathos Reader Ethos Writer Logos Text. Is the writer trustworthy? Does she treat the other side with respect? Does he try to establish common ground."— Presentation transcript:
Is the writer trustworthy? Does she treat the other side with respect? Does he try to establish common ground with the reader? Does she use reputable sources to support her ideas? Does he utilize language that is appropriate to his field or academic position?
How does the writer tap into the emotions of their reader? How do they make the argument matter to readers? What happens if an appeal is only based on emotion and nothing else? Note: Ads are particularly effective at implementing pathos, but do they use ethos in an equally effective manner?
Does the argument make sense? Is the argument sound? Does the writer provide evidence (examples, illustrations, analysis, outside sources, etc…) to support his claim? What would happen if an argument was heavy on logos but didn’t employ pathos or ethos?
The introduction answers three important questions: What is this? Why am I reading it? What do you want me to do? Answer these questions by doing the following: Set the context – State why the main idea is important – State your thesis/claim – compose a sentence or two stating the position you will support with logos (sound reasoning), pathos (balanced emotional appeal), and ethos (author credibility).
Never start an introduction with: “Since the beginning of time, man…” BORING! Liven it up! Tell us a story/anecdote Ask a question State a startling fact ▪ Let’s look at some sample introductions
Thesis Statements End your introduction with your thesis Thesis/claim – compose a sentence or two stating the position you will support with logos(logical appeal), pathos (balanced emotional appeal), and ethos (author credibility).\ Your thesis NEEDS to address advertiser’s approach and/or the larger issue being addressed!
Thesis statement should focus on how the advertisers are selling their product or the appropriateness of the ad itself. Don’t tell me what the company is advertising; tell me what the ad is really selling: an emotion, the American Dream, sex, etc… Example: By focusing on intimacy, the Venus Embrace ad sells relationships rather than a razor.
Thesis Statements should be ARGUMENTATIVE—not descriptive. This ad portrays a sexy woman wearing very little clothing and provocatively drinking a bottle of Evian water (Descriptive). The Evian ad diverts attention away from the product itself by placing a naked woman in the center of the picture (Argumentative). Thesis statements avoid vague language (like "it seems"). Thesis Statements should reference the ad or advertiser.
Thesis statements should avoid the first person. ("I believe," "In my opinion") Thesis statements should pass the So what? or Who cares? Test Would your most honest friend ask why he should care or respond with "but everyone knows that"? For instance, "Marketers should not target children in alcohol or cigarette ads," would be unlikely to evoke much opposition.
Summarize your main thesis, but write it in a different way. Do not end your paper as if there is nothing left to be said on the subject! Reflect on the implications of this kind of advertising. Bookending: Play off an idea introduced in your intro and return to it here.