1. Keyword Research (for SEO)

2. Keyword Research Steps  Generate preliminary list of keywords  Add keywords with Google keyword tool  Group keywords  Validate with alternate tools  Check competition

3. Making Preliminary List  What does your potential client search for?  “commercial real estate” or “commercial real estate listings”  Also, “office space for rent”  “commercial real estate broker”  Related searches that indicate client-worthiness?  “commercial real estate loan”  “small business loan”

4. Google Keyword Tool  One keyword phrase at a time  Exact matches only  Check all relevant terms  Download list  Repeat

5. Group Keywords  Group by searcher intent  Sale versus lease versus rent?  Listings?  Lending and loans  Forms?  Implications for website  Lead generation for your business  Information resource  Can generate future leads  Increases value to Google

6. Validate  Keyworddiscovery.com  Microsoft AdCenter  Google.com/trends  Dozens of others

7. Check Competition  Do a Google Search  Room to displace site on front page?  Local listings?  http://pro.seomoz.org/tools/keyword-difficulty

8. Your Turn  Upon graduation, you decide to set up your own consulting agency  Do keyword research to help you determine your website’s keyword phrases, design, and content

9. Conclusions  Keyword research is free market research  Use it to choose keyword phrases, design website, find added content