1. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Planning Your Future in Sports Event Management and Marketing Sports Event Management and Marketing Playbook Play 16

2. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Planning Your Future… : Overview Sports is an enormous, global, multidisciplinary business There are no guaranteed courses or sure- fire techniques to assure success in pursuing a position or advancing in sports “We work when other people do and we work when other people don’t.” There are several traits that serve to enhance anyone’s job prospects in the sports industry

3. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Key Terms Communication skills Volunteer Passion Internship

4. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Communication Skills One of the most important requirements for those who organize and manage events is having the ability to clearly inform, train, and lead the people who work for them Most successful leaders have strong writing and verbal skills Be clear, concise, and informative

5. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Gaining Experience Events present many volunteer opportunities –“Learn something by doing something” –Discover what you do and don’t like, what you excel at doing, and how to stand out from the pack Attend a higher education institution with a well-respected sports management program –Over 300 colleges and universities in the United States alone offer degrees in sports management or administration –Offers an impressive credential to add to your resume, a depth of knowledge based on academic achievement, and a set of peer and industry contacts

6. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Internships Practical training supervised by an executive or mentor for students and young job seekers –Paid or unpaid –Academic credit –Limited hours –Can lead to a full-time position Internships with smaller professional and amateur sports organizations can provide just as much experience as one with a major entity –Opportunity to do more, wear many hats

7. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Internships Important questions to ask when searching for an internship include: –In what department of the organization is the internship? –What responsibilities are assigned to the intern? –To whom does the internship report, and what opportunities will there be to meet other executives? –Will this internship provide relevant experience, skill building, and learning for career development?

8. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Utilizing “You” Burnish your personal brand –Develop a sterling reputation of being reliable, dependable, punctual (or early) in producing quality work, thorough, accurate, enthusiastic, always presentable, and available Start building relationships –Deals are struck, people get hired, information is shared, recommendations are made, and trust is built—through relationships

9. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Summary A career in sports event management and marketing will take dedication, persistence, hard work, and passion Be sure to develop excellent writing and oral communication skills Gain experience by getting involved as a sports event volunteer or as an intern Observe, learn, and emulate what the best in the industry do to help establish your own brand reputation