1. CVH Electoral Summary 2004 - 2006

2. General Goals Increase voter turnout in targeted areas (Targeted areas = Low income communities & communities with historically low voter turnout) Build capacity of the organization and build organizing campaigns

3. The Numbers: Three Year Results Voters identified: 7233 Total voters contacted: 12,049 2536 Registration 2280 Surveys 52 Election Districts 223 Member Participants

4. YEAR 1 / 2004: EXPERIMENTAL YEAR GOALS: DEVELOP: OUTREACH STRATEGIES MESSAGING TECHNOLOGY Lessons Learned: Registration was ineffective use of time & resources Public Site outreach not effective for targeting districts and repetitive contacts. (Must be door to door in targeted election districts) Density is opportunity and challenge Effective in voter turnout but relationship building & leadership development was a challenge (Built electoral project but not the organizing capacity) Staff Outreach Serves as an effective training program to train organizers South Bronx 14 Election Districts What was done? Voter Registration Voter Surveys Repetitive Door-To-Door Contacts

5. YEAR 2 / 2005: Moving Toward More Effective Work Two-armed project Volunteer Project with 2004 electoral base Paid staff outreach in East Harlem 33 Community Participants in Outreach Project: 792 Contacts 2131 New Contacts in East Harlem New Organizing Project: Public Housing Lessons Learned “Next” cycle work is effective More focused target base made the transition to organizing work more effective Much shorter timeline to engage electoral base Reasonable expectations DEVELOP MEMBER-LED VOTER OUTREACH WITH 2004 ELECTORAL BASE IN BRONX STAFF RUN OUTREACH EAST HARLEM NEW BASE

6. Education & Repetition Voter Message: Education is the most critical component of the message! Non-partisan anti- candidate message Political education tied into real issues Electoral Education Issue ID Voter Outreach Strategy 6 – 9 Contacts 3 face to face, 3 phone, 3 mail Repetitive Message Resources Voter Rolls from city Board of Elections Outside TA to generate walking lists

7. 2006 Goals: Effective Voter Work Develop Community Led Outreach Project Develop Concrete Organizing Skills and Public Identity as Leaders Goals: Effective Voter work Build base the PH Campaign Expand geographic scope of electoral project and build on voter list 2005 East Harlem Base Member Outreach Project Staff New Voter Outreach in West/Central Harlem NYCHA Housing

8. 2927 Total Contacts 33 Member Volunteers 8 District Captains TARGETED VOTER ALL REGISTERED VOTERS IN 26 ED’S IN 2 STATE SENATE DISTRICTS WHY ALL REG VOTERS? Registration is high (75%+) & voting t/o is very low (22 – 27%) The “chronic voter” is also a targeted voter because they are politically engaged & more likely to get involved in the organizing work. Need to talk to enough registered voters to be able to make an impact because of size of districts No other institution or party is doing GOTV work in targeted areas Message Very focused constituency led to very focused message One race (governors) Vote to raise visibility on issues not vote for candidates Opportunity for Political Education on Public Housing Policy Issue ID for organizing campaign Opportunity to make a political act (invited to drop off pledge cards)

9. LESSONS LEARNED More focused message resonated Effective in Building Campaign Long Term Work Builds Capacity