1. Discovering Web 2.0 and Social Media Jeff Coburn, NSIP – Senior Web Specialist

2. What is Web 2.0? Have you bought anything on Amazon in the last 5 years? Have you searched for something on Google? Have you looked something up on Wikipedia? Have you watched a video on YouTube? Have you ever read (or left a comment) on a blog?

3. What is Web 2.0? Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged using technology. Web 2.0 is NOT a particular look, feel, or design – nor is it limited to just the Internet.

4. Web 1.0 vs. Web 2.0 Web 1.0 was about readingWeb 2.0 is about writing Web 1.0 was about owningWeb 2.0 is about sharing Web 1.0 was about companiesWeb 2.0 is about communities Web 1.0 was about home pagesWeb 2.0 is about blogs Web 1.0 was about portalsWeb 2.0 is about RSS and syndication Web 1.0 was about taxonomyWeb 2.0 is about “tags” and folksonomy Web 1.0 was about NetscapeWeb 2.0 is about Google Web 1.0 was about wiresWeb 2.0 is about wireless Web 1.0 was about dialupWeb 2.0 is about broadband Adapted from http://www.joedrumgoole.com

5. What is Web 2.0? Searched on Google for “China”: Wikipedia article Government sites (both US and Chinese) Google Maps China Earthquake Relief Travel offers Travel guides

6. What is Web 2.0? My account on Amazon.com: Computer supplies Camera equipment Latest recommendations based on previous purchases

7. Why Now? Better access to technology for the average user – higher speed Internet connections, faster computers, better cell phones, etc Millennials are known as “digital natives,” having lived with the internet all of their lives. Young people are beginning to expect and demand their employers and others to use online media to recruit, communicate, engage, and manage knowledge. Those who use technology will outlast those who don’t.

8. Web 2.0 Examples Blogs Social Networking Wikis RSS Feeds Podcasts / Vodcasts

9. Web 2.0 Examples Blogs A blog is a website with regular entries of commentary, description of events, and other material of personal interest to the creator. Easy to use – no experience necessary Ability for readers to leave comments Ability to create articles or postings from anywhere there is a connection to the Internet

10. Web 2.0 Examples Social Networking A social networking service uses software to build online communities for people who share interests and activities or are interested in exploring the activities of others. Easy to use – no experience necessary Used both professionally and personally Focus on connecting individuals, causes, etc.

11. Web 2.0 Examples Social Bookmarking Method for users to store, organize, and share bookmarks of web pages on the Internet, as opposed to on an individual computer. Usually public, but can be kept private Examples of social bookmarking sites: Digg, Del.icio.us.

12. Web 2.0 Examples Social Bookmarking

13. Web 2.0 Examples Wikis A wiki is a collection of web pages designed to enable anyone who accesses it to contribute or modify content. easy to learn and use used to create collaborative websites and to power community websites provide affordable and effective intranets and for knowledge management

14. Web 2.0 Examples RSS Feeds RSS (Really Simply Syndication or Rich Site Summary) is an easy way to keep up with your favorite news and information or share your own information. Uses XML instead of HTML to display content Requires an RSS / XML reader to view in raw format Easily add a feed to blogs, social networking sites, and news readers

15. Web 2.0 Examples RSS Feeds

16. Web 2.0 Examples Podcasts / Vodcasts Podcasts and vodcasts are audio and video broadcasts - digital media files distributed over the Internet and listed to, or viewed on, a portable music player or personal computer. Users can “subscribe” to content and have it delivered automatically. On sites like YouTube, viewers can rate, share, and comment on videos. They can also place the video on their own blog or website.

17. Web 2.0 Examples Widgets Widgets are ready-made blocks of content that can be easily added to a blog or webpage. Add dynamic content to a page – counters, search forms, lists of new postings from blogs, etc. Frequently used in conjunction with an RSS feed – the RSS feed provides the information and the widget adds the “look and feel”

18. Web 2.0 Examples Widgets Widgets are ready-made blocks of content that can be easily added to a blog or webpage. Add dynamic content to a page – counters, search forms, lists of new postings from blogs, etc. Frequently used in conjunction with an RSS feed – the RSS feed provides the information and the widget adds the “look and feel”

19. Web 2.0 Examples Mashups Mashups are web applications that combine data from two or more sources into a single tool. A frequently used example is the combining of a Google Map with another data source to create an interactive geographical representation of that data. Usually require programming skill to create and distribute

20. Web 2.0 Examples Mashups Mashups are web applications that combine data from two or more sources into a single tool. A frequently used example is the combining of a Google Map with another data source to create an interactive geographical representation of that data. Usually require programming skill to create and distribute

21. Why does it matter? Web 2.0 and social media technologies are about connecting people information and each other so they can better create and collaborate. This user-driven form of community development is becoming an essential driver of civic engagement, volunteering, and service.

22. Why does it matter? We need to be in touch with how our constituents interact and communicate both with us and each other. Web 2.0 and social media technologies will help strengthen and enhance traditional communication and recruitment strategies.

23. What am I missing out on? Viral nature of Web 2.0 and social media technologies Improved customer service Increased storytelling

24. Why does it matter? Born between 1979 and 1993 Don’t remember a world without e-mail, cell phones, and the Internet Technologically empowered Meet the Millennials

25. Why does it matter? A typical 21 year old… 5000 hours of video games 250,000 emails instant and text messages 10,000 hours of mobile phone use 3,500 hours online Source: Pew Internet and American Life Project Meet the Millennials

26. June 2008 Young Internet Voter Survey 13-35 year olds 1/3 of respondents reached only by cell phone Only 23 percent of those surveyed perceived a new enthusiasm generated by candidates campaigning online and the new increase in political sources on the Internet. Of those surveyed, 57 percent believe they are more engaged in the election process because of digital communications. Nearly one quarter (23.3 percent) have sent or received a text message about candidates. Conducted by Waggener Edstrom Worldwide The Change is Now

27. “Just as radio and then later television in the 20th century vaulted American elections into distinctly new political eras, so will the Internet in the 21st century as even now the Millennials are transforming the way millions of voters want to be heard in this 2008 election.” - Larry Irving Former U.S. Assistant Secretary of Commerce Source: Washington Post The Change is Now

28. Give it a try at http://cncsweb20.blogspot.com Learning 2.0 27

29. Questions? Thanks for coming!