1. Post Show Report
AISTech 2014

2. NSK Goals & Objectives OBJECTIVE: Increase Booth Traffic
Engage new and existing customers to visit NSK booth.
MET BY:
Utilizing Social Media Channels (Facebook, Twitter and WordPress Blog)
to engage attendees pre-show and at show.
Pre-show e-blast campaign.
Metal industry publication advertising (print and web)
Improve NSK presence at AISTech Conference Sessions.
NSK Engineering Group presented two topics at AISTech Conference Session.
“The Effects of STF™ Steel in Beam Mill Vertical Edger Bearings” presented by Paul Brda, Application Engineer.
“Why Are My Continuous Caster Bearings Failing?” presented by Mike Spirovski, Application Engineer .

3. Nsk goals and objectives
Create new branding opportunities for NSK at AISTech.
MET BY:
Booth Promotions
Official Event Lanyard Sponsor, Raffles, Giveaways, and Surveys
New promotion: Get spotted wearing NSK lighted pin and receive promotional item.
Communicate the value of NSK service programs we provide to the steel industry
Booth Messaging
Showcased NSK bearing support programs and services such as reconditioning, large bore bearing storage, maintenance tools and training.

4. AISTech Show statistics
Total Attendance: 6,982
16% less Attendance compared to 2013.
Exhibiting Companies: 531
5% more Exhibitors compared to 2013.
Technical Session Attendance: 2,037
NSK SPECIFIC
Total leads scanned: 93
23% decrease compared to 2013.
70% require Sales Follow-up.
24% Marketing (Potential supplier/vender, more research needed)
6% International
All leads added received post-show thank you linking to NSK website and links to service programs promoted at NSK booth.
Decreased leads correlates to show location.
2013: Pittsburgh historically brings in most attendees.
2014: Indianapolis location pulls in less attendees.

5. 2014 Floor Plan Nsk Booth #1013 Located in 2nd row close to entrance.
Compared to 2013 –1st row close to entrance.
Similar booth locations.
No direct impact on reduced booth traffic for 2014.
#1013
20x20 ft
Post Show Report 2014

6. NSK Booth
mESSAGE 2a
Focus on NSK valued-added programs and services.
Booth Displays
1. 3D Printed Tapered 4-Row Work
Roll Bearing model
2. Bearing Reconditioning
a. Bearing Product Comparison
b. Reconditioning Process Video
3. Large Bore Bearing & Storage Tank
Cutaway
4. NSK Maintenance Tools
Puller and Pusher Kits
Bearing Induction Heater Kit 1 2b 3 4

7. Technical Sessions NSK Findings 15-20 people attended each session.
Competitors including SKF, American Roller Bearing and Messinger also presented during technical sessions.
Benefit
Instills NSK and the Engineering team as a thought leader and an expert in the industry.
Outcome
1 lead resulted directly from technical session.
Gerdau – Tampa Main Office.
Interested in NSK Tough Steel technology.
Current Status: Ongoing conversation with NSK Engineer.

8. communications E-Newsletter Campaign Pre-Show Release
20% Unique Opened
Post Show Release
44% Unique Opened
Target %
20-25%
Goal achieved for both.
Total: 301
Total: 94
Social Media
Channel
# of Show Posts
Reach
Likes
Facebook 6
604 29
Twitter 9
259
N/A

9. Competitors American Roller Bearing Co. STRENGTHS
Official trade show bag sponsor.
Knowledge, friendly booth staff.
Large array of bearing products on display.
Promoted bearing reconditioning and repair service programs.
Promoted AISTech on website pre-show.
Good location.
WEAKNESSES
Same booth layout
Closed off space.
Not inviting to attendees.
Cluttered, disorganized.
No video or interactive elements.
Low booth traffic.
Too many staff in booth.
No social media presence.

10. competitors Bosch Rexroth Corporation C.R. Bearings Italy STRENGTHS
Promoted Industrial Hydraulic product division.
Not a direct competitor with NSK for this product line.
Promoted on website pre-show.
Engaged in social media channels.
Posted on FB and Twitter
WEAKNESSES
Smaller booth space.
STRENGTHS
Promoted on website pre-show.
Detailed process of how C.R. bearings are produced (material selection through final assembly & testing).
WEAKNESSES
Smaller booth space.
Trade Show Events page outdated on website.
Last entry from 2013.

11. competitors Emerson Industrial Automation STRENGTHS
Inviting, open booth concept.
Cleanly displayed no clutter..
Large bearing product demonstrations.
Promoted Rollway and McGill brands
Large LED screen with industry visual.
Engaged in social media channels
Meeting area within booth.
WEAKNESSES
Didn’t promote AISTech pre, at or post-show on social media, but does have social media company sites.

12. competitors Messinger Bearings STRENGTHS Promoted on website pre-show.
Invested in a co-sponsored hospitality (shared with other neighboring booths).
Increased booth traffic during hospitality hours.
WEAKNESSES
Smaller booth space.
Few product demos.
Timken Drives
STRENGTHS
Promoted Drives division of Timken Company.
WEAKNESSES
Smallest booth space.
Has social media channels, but didn’t utilize to promote AISTech pre, at or post-show.

13. competitors NTN Bearing Corporation STRENGTHS
Four row taper product displays.
Offered hospitality.
Morning: coffee
Afternoon: beer and wine.
Visual aides.
WEAKNESSES
Poor booth location.
Booth layout – back wall closed off rest of the booth.
No audio visual – all static board graphics.
Little traffic.
No change in product demos as previous years
Chrome displays – unable to move or spin.
Has social media channels, but didn’t utilize to promote AISTech pre, at or post-show.
FB – last post May 2013 – last AISTech.
You Tube – no activity in a year.

14. competitors SKF USA Inc. STRENGTHS Promoted cost savings program.
Similar to NSK’s AIP.
Audio visual used to support each product demonstration or service.
Hanging Sign
WEAKNESSES
Booth layout
Similar to year’s past.
Is it becoming repetitive?
Low traffic
Has social media channels, but didn’t utilize to promote AISTech pre, at or post-show.

15. AISTech 2015 Finalize booth size.
Action Items
Finalize booth size.
Sign up for same 20 x 20 foot booth space or reduce booth size.
Continue to participate in Engineering Technical Sessions.
Generate ideas, topics for Call to Paper submissions.
Tie marketing activities around Rock & Roll Hall of Fame.
Event will be held in Cleveland, OH.
Incorporate more bearing technology.
Display more bearings used in steel industry at booth.
Invest in pre-show contest to sponsor mill members trip and attendance at AISTech 2015.
Expand on the 3D bearing demo.
Determine how to be more engaging and hands on experience.