1. Culture Tourism In Nova Scotia PRESENTED BY : PRATEEK SAGAR SAM SUN CARMEN CAMACHO SHALOHM DANDONA

2. INTRODUCTION Known for varied Culture and Heritage approximately 52% come to explore its culture Cultural Enthusiasts: Couples: 51% Baby Boomers: 13% Original Inhabitants: Mik'maqs Other: Acadians, Scottish, Europeans

3. MI’KMAQS Home: Wigwams Transport: Canoes Hobbies: Hunting, Fishing, Making decorative art (Nova Scotia Museum, 2012)

4. UNIQUE FEATURES Food & Beverage: local wine and seafood Accommodation: Campgrounds, Hotels (19th C) Recreation & Adventures: Sea Kayaking, Attractions: Cape Breton Park, Fossil Museum Events & Conferences: Conference Centre (Halifax) Tourism Services:Summer, Winter, Spring Packages Travel Trade: Three shores, explore Nova Scotia Transportation: VIA Rail, Cabot Trail

5. The Cape Breton Highland National park The Joggins Fossil Center (Joggins Fossil Cliffs, 2012) (Cape Bretons Attractions, 2012)

6. 5 UNIQUE SELLING PROPOSITIONS USP 1: Vibrant cities on the Edge of nature Fundy Geological MuseumSherbrooke Village ( Keenan’s Blogiddy Blog, 2012 ) ( Alexian brothers, 2012 )

7. USP 2: Personal Journeys by land water and air McAskill Boat toursCabot Trail USP 3: Active adventure among natural wonders ShubenacadieBay of Fundy ( Nova Scotia Canada, 2012 )( Bay of Fundy, 2012 ) (Running on carbs, 2012) (Canadian bacon, 2012)

8. USP 4: Award winning Canadian local cuisine Wine FestivalLobser Carnivals USP 5: Connecting with Canadians Harbour Lobster Pound Halifax Citadel ( Wines of Nova Scotia. 2012 )( Pictou Lobster Carnival. 2012 ) (Best Pictures of 2012, 2012)(Explore Nova Scotia, 2012)

9. CHALLENGES Struggling with other niche tourism Lack of marketing Inability to attract internationational tourists Damage to socio-cultural environment Changing tourism perspectives Focuses more on baby boomers

10. RECOMMENDATIONS Target young market : New website page, slogans (Explore Nova Scotia, 2012) (Use-It, 2012) International Marketing: website in other languages, CTC, Go green: Tree, vehicle, fuel, water and waste

11. RECOMMENDATIONS Focusing on giving experience: weaving, knitting classes Combining culture with adventure and sports tourism Improve promotion: Advertisements, New marketing agency, Hotel, Events (Tripadvisor, 2012) (Lethbridge Hurricanes, 2012)

12. REFERENCES Alexian brothers. 2012. Sherbrooke Village. [online] Available from: http://www.alexianbrothers.net/www/docs/113/skilled-nursing-assisted- living-st-louis-missouri [Accessed November 30 2012]. http://www.alexianbrothers.net/www/docs/113/skilled-nursing-assisted- living-st-louis-missouri Bay of Fundy. 2012. Walk on the Ocean’s Floor. [online] Available from: http://bayoffundy.com/articles/walk-on-the-oceans-floor/ [Accessed November 30 2012]. http://bayoffundy.com/articles/walk-on-the-oceans-floor/ Best pictures of 2012. Hall‘s Harbour Lobster Pound [online] Available from: http://en.bestpicturesof.com/nova%20scotia%20lobster [Accessed November 30 2012].http://en.bestpicturesof.com/nova%20scotia%20lobster Canadian Bacon. 2012. Peggy's Cove. [on line] Available from: http://atethepaint-canadianbacon.blogspot.ca/2010/08/nova-scotia.html [Accessed November 30 2012].http://atethepaint-canadianbacon.blogspot.ca/2010/08/nova-scotia.html Cape Breton Attractions. 2012. The Cape Breton Highland National park.[online] Available from: http://www.paradisefoundbb.com/attractions.html [Accessed November 30 2012]. http://www.paradisefoundbb.com/attractions.html

13. REFERENCES (CONTD.) Comp 2012. 2012. Things to do. [online] Available from: http://www.comp2012.ca/ThingsToDo.htm [Accessed November 30 2012] http://www.comp2012.ca/ThingsToDo.htm Explore Nova Scotia. 2012. Welcome to explore Nova Scotia. [online] Available from: http://www.explorenovascotia.com/ [Accessed November 28 2012].http://www.explorenovascotia.com/ Joggin’s fossil cliffs. 2012. Joggins Fossil Center. [online] Available from: http://jogginsfossilcliffs.net/centre/ [Accessed November 30 2012]. http://jogginsfossilcliffs.net/centre/ Keenan‘s Blogiddy Blog. 2012. Fundy Geological Museum.[online] Available from: http://redleafz.blogspot.ca/2011/08/spicers-cove-cape- chignecto-nova-scotia.html [Accessed November 30 2012].http://redleafz.blogspot.ca/2011/08/spicers-cove-cape- chignecto-nova-scotia.html Lethbridge Hurricanes. 2012. The official Home page. [online] Available from: http://www.lethbridgehurricanes.com/article/win-world-junior- hockey-tickets [Accessed November 29 2012].http://www.lethbridgehurricanes.com/article/win-world-junior- hockey-tickets Nova Scotia Canada. 2012. Shubenacadie. [online] Available from: http://www.gov.ns.ca/nse/protectedareas/hr_shubenacadieCHRSstudy.asp [Accessed November 30 2012]. http://www.gov.ns.ca/nse/protectedareas/hr_shubenacadieCHRSstudy.asp

14. REFERENCES (CONTD.) Nova Scotia Museum. 2012. The Mi’kmaq. [online] Available from: http://museum.gov.ns.ca/arch/infos/mikmaq1.htm [Accessed November 30 2012]. http://museum.gov.ns.ca/arch/infos/mikmaq1.htm Pictou Lobster Carnival. 2012. Lobster Carnivals in Nova Scotia [online] Available from: http://pictoulobstercarnival.ca/ [Accessed November 30 2012].http://pictoulobstercarnival.ca/ Running on carbs. 2012. Cabot Trail [on line] Available from: http://celineparent.blogspot.ca/2012/05/cabot-trail-relay-race-part-two.html [Accessed November 30 2012]. http://celineparent.blogspot.ca/2012/05/cabot-trail-relay-race-part-two.html Sympatico. 2012. NOVA SCOTIA Flag. [on line] Available from: http://www3.sympatico.ca/goweezer/canada/flagNS.htm [Accessed November 30 2012].http://www3.sympatico.ca/goweezer/canada/flagNS.htm S-Trip. 2012. About Us. [online] Available from: http://www.s-trip.com/ [Accessed November 28 2012].http://www.s-trip.com/

15. REFERENCES (CONTD) Tripadvisor. 2012. Chukka Canopy Zip Lining. [online] Available from: http://www.tripadvisor.ca/Attraction_Review-g147312-d1185943- Reviews-Chukka_Canopy_Zip_Line- Ocho_Rios_Saint_Ann_Parish_Jamaica.html [Accessed November 30 2012]. http://www.tripadvisor.ca/Attraction_Review-g147312-d1185943- Reviews-Chukka_Canopy_Zip_Line- Ocho_Rios_Saint_Ann_Parish_Jamaica.html Wines of Nova Scotia. 2012. Nova Scotia Fall Wine Festival. [online] Available from: http://www.winesofnovascotia.ca./ [Accessed November 30 2012].http://www.winesofnovascotia.ca./