1. China Market Review & Update Bowen Gao Sunshine Travel Marketing & Business Development Manager bowen@sunshineboston.com 617-695-1989

2. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 Agenda Sunshine Travel: Who we are and what we do Chinese visitors current status analysis Future trends and Questions What can we do to welcome Chinese visitors

3. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 SUNSHINE TRAVEL Found in 1989 One of the leading receptive tour operators in New England, top one specialized in Chinese Market Accommodated 23,903 out of 105,000 Chinese travelers in 2013 U.S and Canada east coast bus tour, private charter group, New England day tours, Student camp and Medical tour, Air tickets, Cruise, Visa Bilingual tour guides and different size of vehicles from 7-seats van to 60-seats bus Massachusetts Chinese Travelers Guide Book

4. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 Chinese visitors current status analysis 1.8 million of B1/B2 visa Chinese travelers visit U.S in 2013 105,000 Chinese travelers visit Boston in 2013 274,439 Chinese students were studying in U.S in the 2013/14 academic year More than 10,000 Chinese students were studying in MA in the 2013/2014 academic year Data retrieve from: GBCVB

5. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 Chinese visitors current status analysis Sunshine Travel demographic report - Jan.2015

6. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 Chinese visitors current status analysis Sunshine Travel demographic report - Jan.2015

7. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 Sunshine Travel demographic report - Jan.2015 Chinese visitors current status analysis

8. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 Chinese visitors current status analysis Sunshine Travel demographic report - Jan.2015

9. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 Chinese travelers like… Chinese travelers love shopping in particular for luxury products and big outlets Chinese travelers (not including students) generally not like outdoor activities but enjoy beautiful scenery The older generation prefers big cities, while the younger generation is more open to exploring smaller, lesser known areas Food is a major motivation for travel Landmarks are still a big point for first time Chinese tourists to the U.S.

10. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 Future trends and Questions Policy has a great impact on tours  Anti-corruption decrease of official business group and high-end luxury Jewelry & watch market  10-year business/tourist visa and 5-year student visa with average 93% approval rate. stimulating FIT market and repeat traveler If you have one week vacation to visit China, where will you go?

11. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 Future trends and Questions Outbound travel agencies increased from 1,900 to 2,200  1 st tier: 1,000+, up to 50% among middle class  2 nd tier: 1,100, up to 40% among middle class  3 rd tier: 165, about 10% among middle class OTA (online travel agencies) Six gateway cities in 2014, three more than in 2013 Data retrieve from: NTA

12. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 Before you answer the question

13. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 Most common questions during NTA I know Chinese tourism market is booming but how can I get them into my place……? – We have many boutique stores in town do you think that will attract Chinese travelers? – It is a Victorian style town and we have a small train that can give you the old time feeling…… – We have kayaking, zipline and a beautiful beach. Chinese travelers can pend several days……

14. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 Hint: What can we do to attract more Chinese visitors For government:  We need a parking spot for tour bus at Boston Chinatown  Educate Chinese visitors about Boston and Massachusetts is more than Harvard and lobster  Promote New England as ONE great destination For attractions, restaurant and hotels:  Chinese introduction/menus/brochures  Union pay  Social media

15. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 Get your voice out Major social media platform : Major blog page: Major video sharing sites:

16. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989 Most important SUNSHINE TRAVEL is here to help 1 direct contact in every 4 Chinese travelers come to Boston We work closely with all attractions and always try our best to bring more business to our partners We put Chinese Guide Book into Chinese visitor’s hand

17. 12 Tyler Street, Boston, MA 02111 Tel: 617-695-1989