1. Maccabi USA Cycling
Sponsorship proposal
2013

2. MACCABI USA CYCLING: BACKGROUND
PURPOSE
Maccabi USA Cycling is the official US national team that is going to compete in the 19th Maccabiah Games in Israel in July The team is seeking financial and material support to help 30 cyclists in the Open and Masters and male and female classifications
MUSA's mission is to promote and build Jewish pride through sports, connecting Jews the world over through competition in Israel every four years. MUSA seeks to perpetuate and preserve American Jewish pride through sporting events that embody the Maccabi ideals of Jewish continuity, Zionism, and excellence in sport.
MUSA is a non-profit organization and relies on fundraising to assemble and send teams to the Maccabiah Games.
MUSA Cycling is looking to raise a total of $10,000 to support our athletes, directly subsidizing Open athlete participation, and contributing to basic uniform, transportation and medical support for athletes.
MISSION
GOALS

3. MACCABI USA CYCLING: BACKGROUND
THE GAMES
US SUCCESS
RETURN IN M18
Started in 1932, and now the 3rd largest global sporting event, held in Israel every 4 years
Brooklyn native Sam Zeitlin wins gold for MUSA Cycling in 1965
After a hiatus, MUSA Cycling returns, now boasting professional, semi-professional, and amateur racers

4. GETTING INVOLVED: REASONS
THE RIGHT AUDIENCE
REACH: CYCLING CONTINUES TO SOAR IN POPULARITY
66% growth in competitive cyclists, 79% increase in cycling clubs in the US
QUALITY: CYCLISTS ARE YOUNG & AFFLUENT
87% are 18-44, 63% are professionals, average HHI of $88,000
THE RIGHT IMPACT
ADVOCACY: CYCLISTS SUPPORT THEIR SUPPORTERS
83% of cyclists have higher consideration of brands that support cycling
92% of sponsored cyclists advocate for their sponsors
THE RIGHT RETURN
501 3 (c): All & any donations to Maccabi USA Cycling are 100% TAX-DEDUCTIBLE

5. GETTING INVOLVED: VALUE
THE VALUE EXCHANGE WE PROPOSE
CYCLING KIT: Logo inclusion on team and supporter uniforms (placement based on level of contribution)
FINANCIAL SUPPORT
LOGO RIGHTS: Rights to use the Maccabi USA and MUSA Cycling logo
Corporate sponsors contributing funds of $1,000 or greater
COMMUNICATIONS: Inclusion in all Maccabi USA communications assets
(placement based on level of contribution)
ATHLETE ADVOCACY & ENGAGEMENT: Competing cyclists promoting your brand and appearance at relevant events
MATERIAL SUPPORT
Corporate sponsors contributing goods that can be used by athletes
EVENT ATTENDANCE: Ability to attend opening or closing ceremonies, and races (exclusive of travel)

6. GETTING INVOLVED: HOW TO DONATE
ONLINE DONATION
CHECK
Payable to Maccabi USA Cycling
1926 Arch Street, 4R
Philadelphia, PA
Click here
Please make sure to put “Cycling” into the comments

7. THANK YOU Robert Rakowitz Maccabi USA Cycling Chair