2 Employee Giving Campaign Objectives Provide an opportunity for employees to give back to the community.Reinforce TIAA-CREF corporate values, mission and brand.Provide personal satisfaction to employees by enabling them to make a difference and support causes important to them.Demonstrate TIAA-CREF’s leadership in giving.Engage employees toward a shared goal and common purpose.
3 Campaign GoalTo raise $2 million, which represents a desired $1 million in employee contributions to match-eligible organizations plus up to a maximum $1 million TIAA-CREF matching contribution to employee gifts.RESULTS – We raised $2.6 million! Employees pledged $1.5 million and the company will match $1.1 million to match-eligible organizationsRepresents a 10-year high in employee contributions35% of our employee’s participated in the campaign
4 Employee Giving Campaign Parameters Only time of year that TIAA-CREF provides matching contributionDollar-for-dollar match up to $2,000 per employee to match-eligible organizationsCampaign annually scheduled for OctoberCampaign runs October 1-31Early-Bird Campaign occurs one week prior to launch of campaignEmployees “pledge” in October for contributions the following yearContributions through payroll or personal checkPayroll DeductionPercentage of salaryA designated dollar amount per pay periodA one-time payroll deductionDeduction from bonusPersonal Check
5 Campaign CharitiesEducational Institutions - any public, private K-12 and higher education institution America’s Charities – more than 100 well-known charities like the Make-A-Wish Foundation and Reading Is FundamentalCommunity Health Charities – represents premiere health charities such as American Lung Association and the Lupus FoundationGlobal Impact – U.S.-based international charities focusing on relief such as UNICEFUnited Way – local nonprofit organizations serving local community needsEmployees can donate to any 501C3 online, but match only applied to our four federations plus public, private K-12 and higher education institutions
6 Campaign Communications Employee Giving Campaign Captains for all business areasExecutive SponsorsInternal and Executive Communications (TIAA-CREF Link, corporate executive , executive voic , posters, intranet)Senior leadership communications
7 Campaign Events – Extreme Cubicle Makeover Virtual activity where employees can creatively decorate their cubicles and submit photos for a chance to win. The employee with the most votes for their creative design will receive a donation to their favorite charity!All employees are eligible to participate.A “run off” will be conducted in each business area.The contest will start at the beginning of the campaign andend the last week of the campaign.Employees across the company cast 5,579 votes to determine the winners (that’s 2,000 more votes than last year!).The winners received a $1,000 Donors Choose card to support classroom projects
11 Campaign Events – Extreme Cubicle Makeover Winner Susan G. Komen Community Health Charity
12 Campaign Events – Serving the Greater Good Community Service Projects Complete “Serving the Greater Good” volunteer projects during the campaign to educate employees about the needs of various nonprofit organizationsEncourage employees to sign up and participate in various volunteer projects
13 Campaign Events – Serving the Greater Good Community Service Projects
14 Campaign Events – Serving the Greater Good Community Service Projects
15 Campaign Events – Serving the Greater Good Community Service Projects
16 Campaign Events – Serving the Greater Good Community Service Projects
17 Campaign Events – Tricycle Race Business areas will compete against each other for the coveted Tricycle Race trophy! The higher participation in online donations within business areas, the better their pole position!We had 58 trike teams in Charlotte, Denver and New York!The highest number of trike participants since we began event in 2005
19 Campaign Events – Charlotte Tricycle Race Winner
20 Campaign WebsiteWhen you get to the Employee Giving Campaign home page, click Pledge Now.To log in, visit This is simple sign-on enabled, so enter your normal morning login and password to enter site.