1. Addressing Cyberbullying in Schools

2. Our Mission We are dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. Our Vision We envision a world in which every kid knows how to make safe, responsible, and respectful choices to harness the learning potential of digital media in a 24/7 connected world. Mission Vision

3. What does Common Sense Media do? Rate and Review Advocate Educate Investigate Over 20,000 media titles Partnerships with Time Warner, Comcast, Netflix, Fandango and more Learning Ratings Digital Literacy + Citizenship resources Whole-community approach Over 36,000 registered schools A respected non-partisan voice to policymakers, the industry, legislators and thought leaders – supported by a unique grassroots movement from concerned citizens. Provide reliable, independent data on children's use of media and technology and the impact it has on their physical, emotional, social, and intellectual development.

4. Today’s goals Overview of bullying and cyberbullying Discuss prevention and response Explore education resources Cyberbullying Toolkit Sample lesson activities Suggested implementation Parent engagement Action Plan

5. How many hours per week does the average American child between 8-18 spend with media and technology? a. 35 b. 45 c. 53 d. 77 Source: Kaiser Family Foundation, 2010

6. How many hours per week does the average American child between 8-18 spend with media and technology? a. 35 b. 45 c. 53 d. 77 Kaiser Family Foundation, 2010

7. How many texts does the average teen exchange (send or receive) per month? a. 3,417 b. 2,025 c. 5,406 d. 1,347 Nielsen, 2011

8. How many texts does the average teen exchange (send or receive) per month? a. 3,417 b. 2,025 c. 5,406 d. 1,347 Nielsen, 2011

9. What is the average age for kids to get their first cell phone? a. Between 7 and 8 b. Between 9 and 10 c. Between 11 and 12 d. Between 13 and 14 Nielsen, 2010

10. What is the average age for kids to get their first cell phone? a. Between 7 and 8 b. Between 9 and 10 c. Between 11 and 12 d. Between 13 and 14 Nielsen, 2010

11. Bullying A form of repeated aggression that is directed by one or more people towards another person. No Bully (www.nobully.com)www.nobully.com

12. Bullying occurs in many forms

13. Physical

14. Verbal

15. Relational

16. Cyberbullying Children’s use of digital media tools, such as the Internet and cell phones, to deliberately and repeatedly hurt, harass, or embarrass someone else.

17. Where does cyberbullying occur? Social networking sites Texting Chat rooms / Instant messaging Online multi-player games (MMOG’s) Email

18. What are examples of cyberbullying?

22. “It will make it worse.” “It will happen more if I tell on them.” “Teachers don’t know what to do.” Why might kids not want to tell adults?

23. Cyberbullying in Elementary School Happens in games and virtual worlds Lack of understanding actions + outcomes Carries over from playground to online Learning communication norms

24. Cyberbullying in Middle School Experimenting with self-disclosure Social status and peer recognition Puberty & changes More time being spent with digital media

25. Cyberbullying in High School Conformity within peer group “Drama” or “being a hater” Race, religion, sexuality Lack of consequence-based thinking

26. How is cyberbullying different?

27. Anonymous Disinhibition Public 24/7 Cyberbullying vs. face-to-face bullying Permanent Incontrollable Inescapable

28. Kids who bully Need control and power Want to emphasize social status Lack conflict resolution skills Negative outlook Sense of entitlement Feeling of superiority over others Intolerance toward differences Feel the right to exclude Lack empathy

29. Kids who are targeted

30. “It makes me hurt both physically and mentally. It scares me and takes away all my confidence. It makes me feel sick and worthless.” - Teenager who was cyberbullied Source: Cyberbullying Research Center. (2010). Cyberbullying: Identification, Prevention and Response. Effects of cyberbullying

31. Feeling humiliated, embarrassed, depressed, sad, angry Not wanting to be around friends or family Acting out Afraid to go to school Constant “fight or flight” response Academic problems School violence and delinquent behavior Suicidal thoughts and feelings

32. Signs to watch for Any talk about "drama" online Secretive behavior, especially on computers or phones Unusually defensive when asked about online activities Spends a lot of time online or with phone Change in behavior: quiet, sad, depressed

33. Offer support Provide solutions to help Stand up for them Prevent future incidents Target Roles kids play in cyberbullying

34. Offer support Provide solutions to help Stand up for them Prevent future incidents Target Acknowledge the problem Understand their feelings Enact consequences Get help if needed Bully Roles kids play in cyberbullying

35. Offer support Provide solutions to help Stand up for them Prevent future incidents Target Acknowledge the problem Understand their feelings Enact consequences Get help if needed Bully Thank them for sharing Encourage action Keep communication open Bystander Roles kids play in cyberbullying

36. Offer support Provide solutions to help Stand up for them Prevent future incidents Target Acknowledge the problem Understand their feelings Enact consequences Get help if needed Bully Thank them for sharing Encourage action Keep communication open Bystander Commend their good choices Encourage community Upstander Roles kids play in cyberbullying

37. What kids can do Customize privacy settings and be selective about who can see what. Don’t share passwords. Understand you aren’t anonymous online. Treat others with respect, and expect to be treated the same. Be an “upstander” o By doing nothing you are doing something  Be an ally by being supportive to the target  Telling trusted adult what's going on  Intervene in the situation, try to de-escalate Build a positive school community; spread “nice”

38. http://www.huffingtonpost.com/2012/08/15/kevin-curwick- minnesota-osseo-nice-things_n_1784908.htm

39. alxa.ru Solutions: A whole-community approach

40. feltcafe.blogspot.co m Prevention: What schools can do Policy Education

41. Policy

42. proconlists.co m Solution-oriented vs. Punishment-oriented

43. Education of Students, Parents, and Staff Acceptable use of the district’s technological resources Use of filters to block internet sites Supervision and monitoring of student activity Mechanisms for reporting cyberbullying Assessment of imminent threats Investigation of reported incidents Appropriate response to incidents of cyberbullying Policy elements Source: California School Boards Association, 2007

44. What are the pros and cons of a zero-tolerance approach versus a solution-oriented approach? Which areas of your school policy do you think are the strongest? Which areas need work? Where does your school stand? Source: California School Boards Association, 2007

45. Education

46. Cyberbullying Toolkit www.cyberbulllying/educators/cyberbullying-toolkit

47. High-quality K-12 curriculum that empowers students to think critically, behave safely, and participate responsibly in our digital world. Digital Literacy + Citizenship Curriculum

48. Balanced tone Free! Flexible

49. Research-based

50. Student-centered Role-play Critical thinking Powerful videos Low-tech or high-tech

51. Rings of Responsibility

52. Standards Alignment

53. feltcafe.blogspot.co m Involving parents

55. Parent coffees School events Share resources where parents will get them Have homework for parents (i.e. Make a promise: http://www.commonsensemedia.org/cyberbullying http://www.commonsensemedia.org/cyberbullying Use your PTA or parent association Additional ways to engage parents

56. Cyberbullying is part of digital citizenship

57. Relationships & Communication Privacy & Security Internet Safety Cyberbullying Digital Footprint & Reputation Self-image & Identity Information Literacy Creative Credit & Copyright Curriculum Categories

58. 65 lessons, differentiated by grade band Lower elementary (K-2) Upper elementary (3-5) Middle (6-8) High school (9-12) 3 units per grade level (HS has 4) 5 lessons per unit Units are cross-curricular Lessons spiral unit by unit Scope and Sequence

59. Integrated into core curriculum Homeroom or elective Implementation: Where? In partnership with technology instruction Image: http://brucecollege.ie/full-time-school/subjects/

60. Team taught Requires coordination and commitment Appointed teacher Requires school support Seek out a network beyond school Implementation: Who? Image: demolesson.wordpress.com

61. Beginning of the year Covering technology policy and signing AUPs In conjunction with a school event or awareness campaign Use Scope and Sequence for pacing recommendaiton Implementation: When?

62. Common Sense Certification Program Complete online training Teach 5 lessons (1 unit) Inform principal and parent community Communicate school’s commitment to the entire school community Teach students 5 lessons (1 unit) in two grade levels Educate parents Get “badged” for your commitment to digital citizenship education! www.commonsense.org/educators/engagement

63. feltcafe.blogspot.co m Response - What schools can do Policy Education Response

64. What is the process your school will follow to investigate and respond to cyberbullying incidents? o Gathering evidence o Reporting o Tracking o Evaluation Who are the go-to adults at your school? Who is responsible for what? When should you involve parents and law enforcement? Source: California School Boards Association, 2007 Things to consider

65. Cyberbullying response resources

66. Additional response ideas for schools Communicate your policies and expectations clearly to students and parents Create an anonymous drop box or hotline Have kids lead a school-wide campaign Use news stories as teachable moments What are your ideas?

67. Action Plan Image: sngroup.com

68. blog.k12.co m One word…

69. For more information, contact: schools@commonsense.org