1. What People Really Buy Checklist and Useful Information © ROM Consultancy Ltd 2011

2. People Buy People And the Way We Make Them FEEL What Do People Really Buy? Friendly Helpful I felt listened to Understood my needs Kept promises Met my deadline Kept me informed Professional Knowledgeable Used my name

3. What Do Your Clients Really Buy? Clients don’t just buy your product/service They buy feelings they imagine they will have when they feel the tailored benefits that your product/service gives them

4. What Do You Want Your Clients/Prospects To Feel? Reassured Peace of mind Confident Security Important Trusted Valued Comfortable Successful Welcome Safe Compliant

5. About ROM ROM stands for Results Oriented Management: A strategic Business Development Consultancy with a unique and caring approach towards you and your business. ROM specialises in helping clients to develop and/or grow their companies, either by growing their new business sales or by developing their management and top executives. Established since 1992, ROM is a respected organisation with a proven track record of developing businesses within the Construction, Insurance, Commercial and Public Sectors. PHONE: +44 1788 577344 EMAIL: steve@rom-consultancy.co.uksteve@rom-consultancy.co.uk