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Introduction to All About Vision ® Introduction to All About Vision ®

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Presentation on theme: "Introduction to All About Vision ® Introduction to All About Vision ®"— Presentation transcript:

1 Introduction to All About Vision ® Introduction to All About Vision ®

2 Home Page

3 Mission Mission To provide consumers with comprehensive, trustworthy information on eye health and vision correction options; enabling delivery of contextual marketing messages to a highly targeted audience.

4 Launched in January 2000 Site does not sell products Includes 500 pages of proprietary content Traffic up 20% in the first two months of 2009 Site will serve 9 million people this year Content is produced with the input of an Advisory Board of eye care professionals… Quick Facts

5 Advisory Board Brian Boxer Wachler, MD Brian Chou, OD, FAAO Michael DePaolis, OD, FAAO Burt Dubow, OD, FAAO Robert L. Epstein, MD Valerie Kattouf, OD Chris A. Knobbe, MD Mark Mattison-Shupnick, ABOM Charles Slonim, MD, FACS Vance Thompson, MD

6 Most Popular Content Areas LASIK & Vision Surgery Contact Lenses Eye Problems & Diseases Eyeglass Frames & Lenses Find an Eye Doctor

7 Traffic is Generated by: Search engines Eye care practitioner recommendations and links Media mentions and links Thousands of links from professional associations, special interest organizations, community sites, governments and corporations Direct marketing programs

8 All About Vision enjoys prominent rankings on Google, Yahoo, MSN and other search engines for hundreds of vision-related search terms. Examples of Google rankings: Search Engine Ranking LASIK #3 Laser eye surgery #1 Contact lenses #5 Eyeglass lenses #1 Dry eyes #1 Macular degeneration #2 Cataracts #1 Eye doctor #2 As of November 29, 2009

9 The Importance of Search Engines The Importance of Search Engines 80% of adult online Americans have searched the Internet for health information 66% of health searchers start at a search engine, not a medical site Source: Pew Internet & American Life Project: July 2002, July 2003, May 2005, October 2006

10 Cited by Prominent Consumer Media

11 Opportunities for Advertisers Display ads (300x250 or 132x400) Advertorials Surveys, polls and quizzes Mini-sites and sponsored sections Sponsored content & special features Coupons and special offers

12 Example of 300 x 250 Display Ad

13 Example of 132x400 Display Ad

14 Example of Advertorial

15 Example of Sponsored Section

16 Example of Links to Advertorials

17 Advertorial Actions: Link, Registration

18 Included in Every Ad Program Promotion of your doctor/retail locator Lead generation mechanisms Custom coupons, certificates, etc. Listing on Rebates & Savings page Monthly performance summary Real-time performance statistics

19 Value-added: Rebates & Savings Listing

20 Advertisers Include: Abbott Medical Optics Advanced Vision Research Alcon Laboratories Allergan Bausch & Lomb CIBA Vision CooperVision CareCredit Essilor Live Eyewear Lobob Laboratories Marietta Vision Ocusoft Optos Similasan SynergEyes Vision Council of America Wave Contact Lens System As of November 2009

21 Contact Information Sales Tom Meinert, 908-534-7776 Ron Walker, 858-454-2145 x301 Advertising Coordinator Laura Johansen, 858-454-2145 x306 Access Media Group LLC 960 Grand Avenue San Diego, CA 92109 For more information: www.AllAboutVision.info


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