1. Media & Analytics Corporate Affairs Training 2014

2. Media & Analytics Checklist 2  Corporate Affairs Monthly Highlights  Marketing Activity Marketing Analytics Marketing Log - Win / Loss / N/A Notifications  Media Policies & Procedures Social Media Marketing Guidelines Social Media Policy Speakers Bureau Speaking Engagement Protocol & Register Public Relations Media Templates  Social Media Facebook Insights – (Public Partnerships) YouTube Upload Process and Protocol (Public Partnerships) @LendLeaseGroup Twitter Account Lend Lease LinkedIn Adobe Social Media Training (Public Partnerships)  Digital Media Lend Lease Website Pulse Instructor: Elena Daniel

3. 3 Corporate Affairs Monthly Highlights

4. 4 Monthly Corporate Affairs Highlights

5.  Marketing Pursuit Activity – Qual, RFQ, Proposal, Presentation  Public Relations Activity  Press Releases  Ads  Brochures  Tradeshow Materials  Event Attendance  Speaking Engagements  Sponsorships  Media mentions 5

6. 6 Marketing Analytics Marketing Activity Log Process Marketing Analytics and Activity Log Documentation/Links

7. Marketing Analytics 7 Marketing Pursuit Deliverables

8. Marketing Activity Log 8 1.Enter n/a, win, loss, dropped or pending status. 2.Enter the QTR and Fiscal Year in which verbal notification provided. 3.Enter Month, Year which occurred for records.

9. Media Policies & Procedures Documentation/Links 9 Social Media Marketing Guideline s Social Media Policy Speakers Bureau External Speaking Engagement Protocol Media Templates Press Release Activity Log

10. Speakers Bureau Service Offerings: Project Management & Construction Public Private Partnerships Design Build Development Investment Management 10 Segments/Vertical Markets: Multi-Site Senior Living Solar Healthcare Life Sciences Residential Commercial K-12 Higher Education Retail Hospitality Interiors Government (GSA, VA, other agency) Transportation/Aviation MHPI Public Partnership Projects Other: Safety Sustainability Green Retrofit Sustainable Development Building Information Modeling (BIM) Integrated Project Delivery (IPD) Procurement Cost Escalation Cost Estimating Benchmarking Value Optimization (VE) Quality Management Design Management MEP Systems LEED Associated MEP Rebranding Roll-outs Diversity Economic Development Social Media Crisis Communication Property and Facilities Management Environmental Issues Diversity Utilities and Energy Billing

11. Social Media Policy  Our Social Media Policy outlines the use of social media in work hours and on your Lend Lease computing technology, as well as outside of work hours where social media activity has any reference to, or could have any impact on, the Lend Lease brand and our reputation.Social Media Policy 11

12. External Speaking Engagement Protocol  Global Corporate Affairs protocol requires all external speaking engagements and presentations/content, to require approval by the speaker’s respective manager and Head of Corporate Affairs, Mary Costello.  Please send all external speaking engagements to elena.daniel@lendlease.comelena.daniel@lendlease.com  If presentation is planned, all presentations must be sent to elena.daniel@lendlease.com for review.elena.daniel@lendlease.com 12 Event DateCorporate Affairs Contact Speaker's name Speaker's position title Event Organizer/ Industry Body Event NamePresentation typePresentation Topic

13. Media Templates and Press Release Activity Log 13 Media Templates provided for:  Americas  Project Management & Construction  Public Partnerships  Development Press Release Activity Log For Corporate-Level and Major Project/People/Event Announcements Business Unit (Corporate, PM&C, Public Partnerships, Development) Press Release Title Date Schedulded for Release Date Released Type of Distribution (PR Newswire or Local Targeted Publications) Media Links (PR Newswire only) or # of Impressions (COHN or Public Partnerships only) List any specific publications reached Distributed By Approved By Approval by Mary Costello to post via Regional Website Link CorporateSample2-Oct-13 PR Newswire340 LinksBuilding Design & Construction, Yahoo News, Globe St. John DeLibero Mary CostelloNo

14. Social Media Documentation/Links 14 Facebook Insights – (Public Partnerships) YouTube Upload Process and Protocol (Public Partnerships) @LendLeaseGroup Twitter Account Lend Lease LinkedIn Adobe Social Media Training (Public Partnerships)

15. Facebook Insights Monthly Total # of Fans - Previous Month Total # of Fans - April 2014 % Change of Fans from Previous Month # of Users Linked to Website Atlantic Marine Corps Communities5,4185,4911% - Atlantic Marine Corps Communities at Stewart Terrace3373463% - Atlantic Marine Corps Communities at Tri Command1,3541,3741%- Atlantic Marine Corps Communities at Westover165 0%- Campbell Crossing5,0415,1101%938 Fort Drum4,4064,4541%339 Fort Hood Family Housing6,6026,7162%307 Hickam Communities2,5662,5971%324 Island Palm Communities5,0365,1222%365 Knox Hills2,6102,6552%541 North Haven at Fort Greely1401432% N/A North Haven Communities1,8651,833-2%90 Soaring Heights at Davis-Monthan1,5661,6032%102 Soaring Heights at Holloman8338553% - The Timbers at Fort Drum1941951% - Tierra Vista at Los Angeles6676843%112 Tierra Vista at Peterson9439673% - Tierra Vista at Schriever5185231% - Facebook Totals 40,261 40,8331%2,904 15

16. Facebook Insights (continued) 16

17. Facebook Insights (continued) www.googleanalytics.com  User name: actusreports  Password: actus777 17

18. YouTube - @LendLeaseGroup  A total of 25 videos uploaded to YouTube @ LendLeaseGroup via Communities – Americas link  Since launch a total of 2,895 views have been completed with top views of Welcome to Fort Drum Communities and Resident Safety videos 18

19. YouTube Views 3,865 views Welcome to Fort Drum Mountain Communities Homes 2,227 views Campbell Crossing - Simplified Living, Rich in History 1,995 views Campbell Crossing - Pierce Village 1,755 views Resident Safety - Lend Lease 1,343 views Campbell Crossing - Werner Park 1,053 views Slocum Village - Atlantic Marine Corps Communities 824 views Campbell Crossing - Drennan Park Town Home 816 views Campbell Crossing - McAuliffe Park 763 views Binder Oaks - Atlantic Marine Corps Communities 624 views Nugent Cove Legacy Homes - Atlantic Marine Corps Communities 446 views Grant's Landing Capeharts - Atlantic Marine Corps Communities 254 views Atlantic Marine Corps Communities - Resident Energy Conservation Program 125 views North Haven - Premier Living for Today's Military Families 123 views The Timbers-Fort Drum 19

20. Twitter @LendLeaseGroup live July 17 20

21. Tweets Featured @LendLeaseGroup DateTweetRelated Link July 18ENR’s Global Best Projects Awards recognizes National September 11 Memorial bit.ly/15Id8e5 July 19 #DidYouKnow#DidYouKnow our Washington office was officially recognized as a certified Green Business within Montgomery County mcgreenbiz.org July 29Historic Wainwright Hall on Joint Base Myer-Henderson Hall gets new look and a fresh way to serve service members 1.usa.gov/1b5WITY August 1Island Palm Communities celebrating National Night Out on August 6. Building #sustainable & #safe communities https://www.islandpalmcommunities.com/view.aspx?FolderID=3055&ArticleID=4549 August 2We're #1 on @BDCNetwork 2013 ranking of the largest multifamily contractors & construction management firms in the US http://www.bdcnetwork.com/top-multifamily-construction-firms-2013-giants-300-report August 6Four Fort Campbell High School Students receive Lend Lease Community Fund BlueStar Scholarships http://www.clarksvilleonline.com/2013/07/12/four-fort-campbell-high-school-students- receive-lend-lease-community-fund-bluestar-scholarships/ August 10Lend Lease Awarded State-of-the-Art Healthcare Center by Department of Veterans Affairs http://www.prnewswire.com/news-releases/lend-lease-awarded-state-of-the-art-healthcare- center-by-department-of-veterans-affairs-217756071.html August 11Time-lapse construction of @IcahnMountSinai Leon & Norma Hess Center for Science & Medicine by Lend Lease August 12Our US team are proud winners of @SMPSNational Marketing Communications Award for Corporate Identity http://www.smps.org/uploadedFiles/SMPS/Content/Recognition/MCA/2013%20MCA%20Wi nners.pdf August 16Proud to have earned a 2013 @ENERGYSTAR Leadership in Housing Award. Promoting energy efficient construction http://www.energystar.gov/index.cfm?c=bldrs_lenders_raters.pt_leadership_housing_award s_recipients August 19A topping out ceremony for our #luxury #condominiums at 50 United Nations Plaza marking progress toward completion http://www.rew-online.com/2013/07/17/zeckendorfs-top-out-50-united-nations-plaza/ August 22Lend Lease proud to be Silver sponsor of upcoming @Greenbuild Expo in Philadelphia, PA - November 20-22, 2013 http://www.greenbuildexpo.org/sponsors/2013-sponsors.aspx August 26Welcome Rich Steimel & Pat Quintiliano to our Health-Care division New Yorkhttp://enr.construction.com/people/promotions/2013/0812-university-of-california-san-diego- names-al-pisano-of-uc-berkeley-as-next-engineering-school-dean.asp August 30Check out what we built at the @Canstruction Event at New York State Fair on August 24@Canstruction http://bit.ly/14dHnZf September 44 Lend Lease New York projects received recognition in ENR New York's Best Projects competition bit.ly/15ufdJR 21

22. Tweets Featured @LendLeaseGroup DateTweetRelated Link September 11Fort Hood Family Housing USA host annual golf tournament on Sep 13 #community#community http://bit.ly/17Wuk0Mhttp://bit.ly/17Wuk0M September 11Uni of Nth Carolina, Bell Tower Genomics Bldg receives Award of Merit for ENR Southeast Best Projects 2013 bit.ly/1aDayx2 September 18Project Milestone on Winthrop Uni Hospital’s New Research and Academic Center http://bit.ly/1eQhZTw September 25Our US Community Fund & Birdies for the Brave: charity golf event benefiting military programs bit.ly/1fE8Ye6 October 8James Stawniczy, Head of Sustainability for LL USA nominated as a Board Member for U.S. Green Bldg Council: bit.ly/1bUqTL5 October 9Major construction project to replace Beaufort military housing Lend Lease USA http://bit.ly/1bGVCP5 October 21James Stawniczy, Head of Sustainability for LL USA nominated as a Board Member for U.S. Green Bldg Council bit.ly/1gZWNsE October 28@ABCofCarolinas@ABCofCarolinas acknowledged Lend Lease with its Platinum Safety Training and Evaluation Process (STEP) award http://bit.ly/HlJNja November 22$44 million in major renovations to military family housing projects on Oahu, Hawaii from 2016 November 23Krista Sprenger & Sarah Baresel served as panelists for the annual Urban Land Institute’s Conference in Chicago, IL Dec. 7Leo Bandini appointed new Business Development Director/Vice President for the LA office bit.ly/197A9Mh Dec. 12Started work with @IHG on first Staybridge Suites® hotel on a U.S. Military installation at Fort Belvoir@IHG bit.ly/18GuVXf Dec. 24Recently, the first On-Post Candlewood Suites Opened on Fort Rileyhttp://bit.ly/1c53wvo http://bit.ly/1c53wvo @IHG@IHG Dec. 25Great Lakes 'Women at Lend Lease' recent site tour at Northwestern Memorial Hospital Outpatient Care Pavilion project pic.twitter.com/4qBTxrisEv 22

23. Tweet Examples 23

24. Adobe Social Media Monitoring Service  New Media Monitoring Service – begin usage in late-November with training with Adobe held  Adobe Media Training with PP held on Dec. 13.  Monitor Lend Lease corporate related news via social media sites including Facebook, Twitter, etc.  Monitor Lend Lease competitor’s via social media  Monitor Public Partnerships Facebook Portfolio sites 24

25. Adobe Social Media Monitoring Service 25

26. Adobe Social Media Monitoring Service  Monitor Lend Lease corporate related news via social media sites including Facebook, Twitter, etc.  Monitor Lend Lease competitor’s via social media  Monitor Public Partnerships Facebook Portfolio sites 26

27. Adobe Social Media Monitoring Service 27

28. Digital Media Documentation/Links 28 Website Pulse

29. Website Management – Americas United States and Mexico 29

30. Website - Project Information Overview  Americas project Information on the Lend Lease website will be routinely monitored. New projects may be rotated/added quarterly. Corporate Affairs team will be contacted to review existing projects and suggest removal or addition of new projects for their respective areas. Please contact Elena Daniel if any changes should be made on existing projects featured on the website. General Rules  Corporate Affairs team to nominate projects to add or confirm what projects should remain on website  Corporate Affairs team to provide Elena Daniel the name of Senior Executive on the project  Elena Daniel will reach out to Senior Executive, and attach project sheet, including images  Senior Executive must approve project as a website featured project including narrative and images  Senior Executive to forward an email to their client contact asking for written approval to feature project on our website  Corporate Affairs to ensure required permissions are or have been obtained to use images on website  Once written client approval is received Elena Daniel will upload project online  Corporate Affairs to routinely monitor their featured projects on website and provide any required changes Other Notes  Hero projects on website must include good quality photography, with preferably at least 3 views.  A link to the www.lendlease.com cannot be used on non-company sponsored sites.www.lendlease.com 30

31. Website – Office Profiles 31  Services  Experience  Recent Awards  Contact

32. Pulse – Launched November 8  Mobile Access  Quicklinks A - Z  Spotlight Projects  Interactive Likes and Comments 32

33. Pulse – Quicklinks A-Z A to Z Company Store – AMER Enablon EnterpriseOne - (E1) Gift Register – AMER GMRs Means & Methods Emergency Notification Procedure - AMER ICT Store LLAERS Expense Reporting – AMER LLAnywhere Prequalification & Invitation to Bid (For use by Americas) Policies & Procedures - AMER Project History System (PHS) – AMER Office Disaster Recovery Plans – AMER SteLLar Safety Signage Catalog - AMER Travel - AMER 33  Direct access to some common links used by Americas region employees (hyperlinks included for your use).  You may want to add these in your “favorites”.

34. Pulse - Phase 2 Update Phase 2 progress will go live by end-May 2014  Introducing Construction & Infrastructure (Aus) tools and resources  Improved site search  Personalisation/preference settings  Supporting Japanese and Chinese language news items  Internet Explorer 8 performance fix (released)  A to Z improvements Phase 2: Release May 2014 Phase 3: Release July 2014 Phase 4: Release Aug-Sept 2014 Phase 5: Release October 2014  In April, we launched the new Finance microsite on Pulsenew Finance microsite  In April – Americas had the 2 nd largest Pulse activity with over 71,000 visits 34

35. Pulse Phase 1 – 5 Timeline 35

36. Pulse Spotlight Projects One 57 and Privatization of Army Lodging http://pulse.lendlease.com/featured-project/one57

37. Digital Media & Analytics Quiz 37 Q: How often should do I update the marketing activity log win/loss status? A: As soon as you are verbally notified. Q:What is required for a project to be featured on the Lend Lease Website? A:Approval from Sr. Project Executive or Project Director and written approval from the client. Q: What do I need to do if I am aware of an external speaking engagement that was secured by a person in my office? A: Notify the speaker of the external speaking protocol and info. required. If a presentation is involved, must be reviewed prior to the event by Elena Daniel. Q:Is it okay for you to post Lend Lease related news on your personal social media site? A: No. However retweeting or following Lend Lease on your twitter account is permitted.