1. Sq1Agency.comConfidential (c) Sq1 20111

2. Campaign Overview Sq1Agency.comConfidential (c) Sq1 20112 November 4, 2011 Sq1 will be launching a multi-channel campaign for Jiffy Lube in the Seattle area. Channels Include  Owned Assets – Email Subscribers +220K, Facebook Page, Twitter Account  Paid Search  Online Display The Campaign has a four-pronged goal: 1. Ignite communities with campaign awareness 2. Drive Conversions 3. Nurture Consumers 4.Build a Jiffy Lube Optimization Model that allows for continuous improvement

3. LANDING PAGE Sq1Agency.comConfidential (c) Sq1 20113

4. Campaign Assets – Landing Page Sq1Agency.comConfidential (c) Sq1 20114 Owned and paid media will link shoppers to a landing page. The landing page will allow users to share coupons via Email, Facebook or Twitter for a maximum savings. - Share and Save – Shoppers can get $15 off of an oil change - Non Share Coupon – Shoppers can get $10 off of an oil change Thank You Page

5. Campaign Assets – Landing Page Sq1Agency.comConfidential (c) Sq1 20115 URL: http://www.groupsave.com/JiffyLubeSeattlehttp://www.groupsave.com/JiffyLubeSeattle Remaining landing page changes will be developed after creative is approved.

6. Campaign Assets – Landing Page - Widget Sq1Agency.comConfidential (c) Sq1 20116 URL: http://www.groupsave.com/JiffyLubeSeattlehttp://www.groupsave.com/JiffyLubeSeattle Remaining landing page changes will be developed after creative is approved.

7. COUPONS Sq1Agency.comConfidential (c) Sq1 20117

8. Campaign Assets – Landing Page $15 Coupon Sq1Agency.comConfidential (c) Sq1 20118 Disclaimer on coupon: COUPON REQUIRED. No appointment necessary. Regular price varies. Service Includes: oil (up to five quarts of quality motor oil), oil filter, Lubricate chassis (when applicable), check and fill five vital fluids, check Wiper blades, air filter and tire pressure, inspect serpentine belt, Antifreeze/Coolant Reservoir level, exterior lights, vacuum interior floors And clean exterior windows. Additional charge for high mileage, synthetic Blend or full synthetic oil. Coupon expires 02/15/2012. Code TQGN42. This coupon will be displayed for print when users share the offer on the landing page.

9. Campaign Assets – Landing Page $10 Coupon Sq1Agency.comConfidential (c) Sq1 20119 This coupon will be displayed for print when users choose not to share and take a lower value coupon. Disclaimer on coupon: COUPON REQUIRED. No appointment necessary. Regular price varies. Service Includes: oil (up to five quarts of quality motor oil), oil filter, Lubricate chassis (when applicable), check and fill five vital fluids, check Wiper blades, air filter and tire pressure, inspect serpentine belt, Antifreeze/Coolant Reservoir level, exterior lights, vacuum interior floors And clean exterior windows. Additional charge for high mileage, synthetic Blend or full synthetic oil. Coupon expires 02/15/2012. Code 4BPEJ2.

10. Campaign Assets – Facebook $15 Coupon Sq1Agency.comConfidential (c) Sq1 201110 This coupon will be available to Facebook Fans of Heartland Jiffy Lube. Disclaimer on coupon: COUPON REQUIRED. No appointment necessary. Regular price varies. Service Includes: oil (up to five quarts of quality motor oil), oil filter, Lubricate chassis (when applicable), check and fill five vital fluids, check Wiper blades, air filter and tire pressure, inspect serpentine belt, Antifreeze/Coolant Reservoir level, exterior lights, vacuum interior floors And clean exterior windows. Additional charge for high mileage, synthetic Blend or full synthetic oil. Coupon expires 02/15/2012. Code ME3W52.

11. Campaign Assets – Nurture Email $12 Coupon Sq1Agency.comConfidential (c) Sq1 201111 This coupon can be downloaded via an email that will be sent out to users via email in 30 day intervals after they have shared a $15 off coupon with friends. Disclaimer on coupon: COUPON REQUIRED. No appointment required. Regular price varies. See stores for exclusions and details. Coupon must be printed and presented at time of service. Coupon expires 2/15/12. Code VKTVY2.

12. EMAIL Sq1Agency.comConfidential (c) Sq1 201112

13. Campaign Assets - Email Sq1Agency.comConfidential (c) Sq1 201113 Sq1 has designed 4 emails for the 3 Month pilot campaign. - Initial Email: To be sent to Jiffy Lube email subscribers at the launch of the campaign. - Shared Email: To be sent to consumers friends when the $15 offer is shared. - Download Coupon: To be sent when a user successfully shares a coupon. - Nurture Coupon: To be sent out 3 times in 30 day intervals to users who participated in the sharing campaign in the past 30 days.

14. Campaign Assets – Initial Email Sq1Agency.comConfidential (c) Sq1 201114 Disclaimer at bottom of email: *$15 off Valid on conventional motor oil only, additional charges for blend, synthetic or other specialty oils. **Not valid with any other offers or promotions including Manager's Specials, Early Bird Discounts, or any other advertised price. Jiffy Lube Signature Service® Oil Change includes: Up to 5 quarts or quality motor oil, oil filter, inspection and top off of five vital fluids, wash - exterior windows and vacuum interior floors.

15. Campaign Assets – Sharing Email Sq1Agency.comConfidential (c) Sq1 201115 Disclaimer at bottom of email: *$15 off Valid on conventional motor oil only, additional charges for blend, synthetic or other specialty oils. **Not valid with any other offers or promotions including Manager's Specials, Early Bird Discounts, or any other advertised price. Jiffy Lube Signature Service® Oil Change includes: Up to 5 quarts or quality motor oil, oil filter, inspection and top off of five vital fluids, wash - exterior windows and vacuum interior floors.

16. Campaign Assets – Download Coupon Email Sq1Agency.comConfidential (c) Sq1 201116 Disclaimer at bottom of email: *$15 off Valid on conventional motor oil only, additional charges for blend, synthetic or other specialty oils. **Not valid with any other offers or promotions including Manager's Specials, Early Bird Discounts, or any other advertised price. Jiffy Lube Signature Service® Oil Change includes: Up to 5 quarts or quality motor oil, oil filter, inspection and top off of five vital fluids, wash - exterior windows and vacuum interior floors.

17. Campaign Assets – Nurture Email Sq1Agency.comConfidential (c) Sq1 201117 Disclaimer at bottom of email: COUPON REQUIRED. No appointment required. Regular price varies. See stores for exclusions and details. Coupon must be printed and presented at time of service. Coupon expires 2/15/12. Code VKTVY2.

18. PAID SEARCH Sq1Agency.comConfidential (c) Sq1 201118

19. Campaign Assets – Paid Search (Branded) Sq1Agency.comConfidential (c) Sq1 201119 Keyword Sample  Jiffy Lube  Jiffy Lube.com  Jiffylube  Jiffy Lube Services  Jiffy Lube Seattle  Jiffy Lube Signature Service Version: A Jiffy Lube $15 Off Coupon Print Coupon and Save $15 On Your Jiffy Lube Oil Change. Print Today! groupsave.com/jiffylubeseattle Version: B Jiffy Lube $15 Off Coupon Share Coupon and Save $15 On Your Jiffy Lube Oil Change. Share Today! groupsave.com/jiffylubeseattle Text Ads Sq1 will be performing an A/B test for all text ads of the Jiffy Lube Seattle campaign. Sq1 will determine if ads that mention sharing see better results than ads that do not mention sharing. Geo Location: Seattle Washington Area

20. Campaign Assets – Paid Search (Oil Change) Sq1Agency.comConfidential (c) Sq1 201120 Keyword Sample  Oil Change  Synthetic Oil Change  Car Oil Change  Automobile oil change  Oil Change Discount  Oil Change Coupons Version: A $15 Off Oil Change Coupon Print Coupon and Save $15 On Your Jiffy Lube Oil Change. Print Today! groupsave.com/jiffylubeseattle Version: B $15 Off Oil Change Coupon Share Coupon and Save $15 On Your Jiffy Lube Oil Change. Share Today! groupsave.com/jiffylubeseattle Text Ads Sq1 will be performing an A/B test for all text ads of the Jiffy Lube Seattle campaign. Sq1 will determine if ads that mention sharing see better results than ads that do not mention sharing. Geo Location: Seattle Washington Area

21. Campaign Assets – Paid Search (Competitors) Sq1Agency.comConfidential (c) Sq1 201121 Keyword Sample  Firestone  Meineke.com  Goodyear Auto Service  Seattle Auto Service  Midas Seattle Version: A $15 Off Oil Change Coupon Print Coupon and Save $15 On Your Jiffy Lube Oil Change. Print Today! groupsave.com/jiffylubeseattle Version: B $15 Off Oil Change Coupon Share Coupon and Save $15 On Your Jiffy Lube Oil Change. Share Today! groupsave.com/jiffylubeseattle Text Ads Sq1 will be performing an A/B test for all text ads of the Jiffy Lube Seattle campaign. Sq1 will determine if ads that mention sharing see better results than ads that do not mention sharing. Geo Location: Seattle Washington Area

22. DISPLAY ADS Sq1Agency.comConfidential (c) Sq1 201122

23. Campaign Assets – Display Ads A 350x200 Sq1Agency.comConfidential (c) Sq1 201123 Sq1 will be performing an A/B test for all display and remarketing ads of the Jiffy Lube Seattle campaign. Sq1 will determine if ads that mention sharing see better results than ads that do not mention sharing. Geo Location: Seattle Washington Area

24. Campaign Assets – Display Ads A 160x600 Sq1Agency.comConfidential (c) Sq1 201124 Geo Location: Seattle Washington Area

25. Campaign Assets – Display Ads A 728x90 Sq1Agency.comConfidential (c) Sq1 201125 Geo Location: Seattle Washington Area

26. Campaign Assets – Display Ads B 350x200 Sq1Agency.comConfidential (c) Sq1 201126 Sq1 will be performing an A/B test for all display and remarketing ads of the Jiffy Lube Seattle campaign. Sq1 will determine if ads that mention sharing see better results than ads that do not mention sharing. Geo Location: Seattle Washington Area

27. Campaign Assets – Display Ads B 160x600 Sq1Agency.comConfidential (c) Sq1 201127 Geo Location: Seattle Washington Area

28. Campaign Assets – Display Ads B 728x90 Sq1Agency.comConfidential (c) Sq1 201128 Geo Location: Seattle Washington Area

29. Campaign Assets – Remarketing Ads A 350x200 Sq1Agency.comConfidential (c) Sq1 201129 Sq1 will be performing an A/B test for all display and remarketing ads of the Jiffy Lube Seattle campaign. Sq1 will determine if ads that mention sharing see better results than ads that do not mention sharing. Geo Location: Seattle Washington Area

30. Campaign Assets – Remarketing Ads A 160x600 Sq1Agency.comConfidential (c) Sq1 201130 Geo Location: Seattle Washington Area

31. Campaign Assets – Remarketing Ads A 728x90 Sq1Agency.comConfidential (c) Sq1 201131 Geo Location: Seattle Washington Area

32. Campaign Assets – Remarketing Ads B 350x200 Sq1Agency.comConfidential (c) Sq1 201132 Sq1 will be performing an A/B test for all display and remarketing ads of the Jiffy Lube Seattle campaign. Sq1 will determine if ads that mention sharing see better results than ads that do not mention sharing. Geo Location: Seattle Washington Area

33. Campaign Assets – Remarketing Ads B 160x600 Sq1Agency.comConfidential (c) Sq1 201133 Geo Location: Seattle Washington Area

34. Campaign Assets – Remarketing Ads B 728x90 Sq1Agency.comConfidential (c) Sq1 201134 Geo Location: Seattle Washington Area

35. FACEBOOK Sq1Agency.comConfidential (c) Sq1 201135

36. Campaign Assets – Facebook Landing Tab Sq1Agency.comConfidential (c) Sq1 201136 Sq1 will develop a dynamic landing tab for the Heartland Jiffy Lube Facebook Page. Fans and Non-fans will see the following tabs when visiting the Facebook Page. Non-Fan Landing TabFan/Coupon Landing Tab Disclaimer at bottom of Tab: *$15 off Valid on conventional motor oil only, additional charges for blend, synthetic or other specialty oils. **Not valid with any other offers or promotions including Manager's Specials, Early Bird Discounts, or any other advertised price. Jiffy Lube Signature Service® Oil Change includes: Up to 5 quarts or quality motor oil, oil filter, inspection and top off of five vital fluids, wash - exterior windows and vacuum interior floors.

37. Campaign Assets – Facebook Sweeps Tab Sq1Agency.comConfidential (c) Sq1 201137 Sq1 will develop a Sweepstakes tab that asks for information from users to be entered to win a $250 Gift card from Shell. Disclaimer at bottom of Tab: NO PURCHASE NECESSARY. Sweepstakes begins on 11/9/11 12:01 AM CST and ends on 2/8/12, at 11:59 pm CST. Open only to legal residents of the 50 US (and DC), 18 or older. Void where prohibited. See Official Rules for complete details. OFFICIAL RULES INCLUDED IN FACEBOOK ASSETS FOLDER AS A WORD DOCUMENT.

38. Campaign Assets – In-Store Card Sq1Agency.comConfidential (c) Sq1 201138 Sq1 will design an in-store card that leads visitors to the Facebook Page to become fans and to print a $15 Off Oil Change Coupon.

39. 39Sq1Agency.comConfidential (c) Sq1 2011 Thank You Ernie Capobianco / CEO www.sq1agency.com ernie.capobianco@sq1agency.com 214-379-8420