1. Examining potentials for future of mobile Internet Laura Männistö 9 February 2000

2. Source: Ericsson. Subscriber Growth (Millions) Minute migration

3. Agenda Drivers to mobile Internet Challenges to mobile Internet Some potential application areas Examples

4. GOVERNMENT & RESEARCH EMAIL WORLDWIDE WEB WORLDWIDE WEB WIRELESS / MOBILE INTERNET WIRELESS / MOBILE INTERNET Today EMBEDDED INTERNET Source: Motorola. Internet Waves

5. Drivers for mobile Internet Meteoric growth of the Internet and mobile communications Increasing mobility New applications, services and business models Enabling technologies 87% 52% 6% Telephone lines Cellular subscribers Internet hosts Annual growth 1990-1999

6. Mobile Evolution Source: ITU World Telecommunication Development Report 1999, adapted from Matsushita Communication Industrial Co, Ltd.

7. Satellite Macrocell Microcell Urban In-Building Picocell Global Suburban Basic Terminal PDA Terminal Audio/Visual Terminal Source: ITU World Telecommunication Development Report 1999, adapted from European Commission (DGXIII). 3G (IMT-2000) Network Architecture

8. Digital Services Vision 0 32 64 9.6 128 144 384 2,000 1G 2G 3G Voice Text Messaging Video Streaming Still Imaging Audio Streaming Data Transmission Speed - k bps Electronic Newspaper Remote Medical Service (Medica l image) Video Conference (High quality) Telephone (Voice) Voice Mail E-Mail Fax Electronic Publishing Video on Demand: Sports, News Weather Karaoke Video Conference (Lower quality) JPEG Still Photos Mobile Radio Viideo Surveillance, Video Mail, Travel Image Audio Voice-driven Web Pages Streaming Audio Data Weather, Traffic, News, Sports, Stock updates Mobile TV E-Commerce Source: Motorola.

9. Lots of Questions: Wireless Internet? Where is the demand? How to segment? How to classify? What price? What interface? Which standards? What kind of value chain? Which business models?

10. Demand: Characteristics of applications Personal Location-based Simple Action-oriented

11. Wireless Business Subscribers Wireless Consumer Subscribers Intranet Hosted Applications Internet Hosted Applications Segmentation: Subscriber - Application

12. Interfaces

13. Which standards? - An alphabet soup SMS GSM WAP GPRS W-CDMA W-LAN i-mode XML Bluetooth EPOC Jini VXML

14. Ready to WAP? 37 operators announced WAP services in January 2000 WAP will not be significant before GPRS packet switching and always on features WAP likely to be an interim technology “Where Are the Phones” “Wait And Pay”

15. Mobile applications Person-to-person (communications) services Mobile office (business) services Mobile E-commerce services Travel/location based services Entertainment/leisure services Telemetry (machine-to-machine) services

16. Person-to-person (communications) services Messaging (voicemail, SMS, e-mail, unified messaging) Computer Telephony Integration

17. Mobile office (business) services Internet/intranet access - browsing, file transfer Corporate groupware / PIM synchronization Real-time support (expert-on-line) Remote diagnostics / maintenance Collaborative working (tele-prescence)

18. Mobile E-commerce services Shopping Ticketing Gambling & auctions Banking Trading Source: Adapted from Ericsson.

19. Travel/location based services Timetable, schedule info Traffic information Yellow pages, intelligent directories Navigation services Tourist info / virtual tour guide

20. http://www.citikey.com/

21. Entertainment/leisure services News, sports, weather updates E-magazines Audio-on-demand Video-clips-on-demand Interactive games / gambling Health advice and information Education, training

23. Telemetry (machine-to-machine) services Remote monitoring & control Data acquisition & metering Remote or temporary E-POS Surveillance Traffic telematics (route guidance, tracking etc.)

24. Additional services Security for mobile commerce Billing solutions for mobile commerce

25. Application Revolution Traditional Application Portfolio Access And More Access Click-N-Call Interactive Chat Surf-With-Me Video Conferencing Micropayments Virtual Second Line Unified Messaging Collaboration Personal IVR CD Quality Sound Video Answering Machine Virtual Assistants Online Directory Worldwide Forwarding Toll Bypass QoS Differentiation Remote Access CoS Differentiation Internet Voice Mail Transaction Productivity Enhancement Cost Savings Next-Generation Application Portfolio Source: USbancorp Piper Jaffray.

27. (Finland) http://www.iobox.fi/

28. http://www.seprobilling.com/ (Ireland)

29. http://www. jinny.ie

30. http://www.oz.com/ (Burlington, MA; Iceland, Sweden)

31. http://www.smallplanet.fi/ (Finland)

32. http://www.ztango.com/ (Finland)

33. http://www.moremagic.com (Finland, United Kingdom, Germany)

34. http://www.wannago.com/ (Sweden)

35. http://www.acrosswireless.com (Sweden, Hong Kong, Richardson USA)

36. http://www.icomera.com (Sweden)

37. http://www.akumiitti.com (Finland)