Presentation is loading. Please wait.

Presentation is loading. Please wait.

Welcome. New Members –AGI-Shorewood –Corporate Rewards –Card Commerce –TK Maxx & Home Sense –Wickes Guests –HMV –2ergo –People Value –Marketing Week Live!

Similar presentations


Presentation on theme: "Welcome. New Members –AGI-Shorewood –Corporate Rewards –Card Commerce –TK Maxx & Home Sense –Wickes Guests –HMV –2ergo –People Value –Marketing Week Live!"— Presentation transcript:

1 Welcome

2 New Members –AGI-Shorewood –Corporate Rewards –Card Commerce –TK Maxx & Home Sense –Wickes Guests –HMV –2ergo –People Value –Marketing Week Live! –Figleaves –Different –Openbucks –Eflorist –American Express –Universal Cards & Mailings –Logbuy Ltd –The Gourmet Society –BI Worldwide –Jessops

3 Nick Bolshaw Rostrum PR UKGCVA PR Agency

4

5 PR Objectives 1.Increase the quality of press coverage; 2.Establish relationship with Retail Week; 3.Increase focus on B2B publications; 4.Maximise / leverage research; 5.Generate unique, creative content;

6 Increase the quality of the press coverage

7 Establish relationship with Retail Week

8 Maximise / leverage research DATEPUBLICATIONHEADLINEMEDIACIRCULATION 28/11/11 Moneywise Online Christmas shopping reaches its peak Web & Wires258,730 20/11/11 Gift Retailer Retailers offer digital gift cards Web & Wires12,000 19/11/11 Promotional Marketing (online) Corporate sector helps fuel growth of the UK gift card and voucher industry Web & Wires7,821 11/11/11 Horticulture Week (online) Voucher sales show rise Web & Wires13,696 11/11/11 Horticulture Week Voucher sales show rise Trade7,323 9/11/11 Housewares Live Gift vouchers performing better than retail sales Web & Wires5,000 8/11/11 Gift or Present SVM Europe joins the UK Gift Card and Voucher Association Web & Wires35,000 7/11/11 Retail Digital How can retailers use prepaid cards to drive sales? Web & WiresN/A 3/11/11 Retail Systems (Twitter) Healthy growth in voucher sales Web & Wires2,371

9 Generate unique, creative content UK Gift Card & Voucher Association UK Gift Card & Voucher Association reveals 5 bizarre activities people do on Christmas Day The UK Gift Card & Voucher Association reveals the top 5 ways to get dumped this Valentine’s DayUK Gift Card & Voucher Association

10  39 hits to date (since November)  Retail Week coverage x 3;  Creative TL content- Valentines & Christmas releases;  Q3 results – record coverage;  National coverage; Campaign highlights

11 Results of our poll!

12 2011 Sales Review

13 Year On Year Sales – Members Only Year £bn +4% +6% +0% +2% +14% +7% +12% +9%

14 Total Market Estimate Year £bn Total market estimated at £4.59bn

15 % Breakdown Consumer v B2B year %

16 Paper v Plastic? %

17 % 2011 B2B only: 51% paper, 49% plastic Consumer only: 36% paper, 64% plastic

18 Paper/Plastic Breakdown TotalLeisureRetailAgent Paper Vouchers44%95%36%52% Closed Loop42%4%63%0% Restricted Loop5%1% 15% Open Loop9%0% 33% Paper dominates Leisure Closed Loop dominates Retail Open & Restricted Loop domiates Agents

19 General Leisure sales up 15% –Though Q4 down 4.1% Retailer sales up 7.9% Agent sales up 23.2% Online sales were up by 39% with consumers and 231% in B2B

20 % of Market UKGCVA represents? Historically UKGCVA members represent approx. 50% of the total UK gift card and gift voucher market What is the figure in 2011? Leisure, Retail, Agent – what %?

21 Working with Other Associations

22 Working Together Historically UKGCVA worked with –Prepaid International Forum –British Promotional Merchandise Association –Institute of Promotional Marketing –Retail Gift Card Association USA –Polish Gift Card & Voucher Association Some relationships have lapsed Re-ignite these relationships Explore new relationships

23 Why? Strength in numbers! Collaboration on regulations Attending exhibitions Shared learning's Research Who?

24 Scope of Membership

25 New Entrants to Market What is the scope of UKGCVA membership? –Paper Gift Vouchers –Closed Loop Gift Cards –eGift Vouchers –Restricted Loop Gift Cards B2B –Restricted Loop Gift Card B2C –Open Loop Gift Cards B2B –Open Loop Gift Cards B2C –Childcare Vouchers –New products?

26 Business to Business Market Research

27 Objective Understand what % of B2B sales fall into the following categories: –Employee Incentive & Motivation –Consumer Sales & Promotions –Employee Benefits –Insurance Replacement –Christmas Savings –Legislative Understand what corporate buyers attitudes are towards gift cards and vouchers – those that currently buy and those that don’t

28 Objective Understand what % of B2B sales fall into the following categories : –Employee Incentive & Motivation –Consumer Sales & Promotions –Employee Benefits –Insurance Replacement –Christmas Savings –Legislative Understand what corporate buyers attitudes are towards gift cards and vouchers – those that currently buy and those that don’t Method: Via E&Y data collection Method: Research Agency – telephone interviews

29 Types of Question What influences are there on the decision making? What are the barriers? Who makes the buying decision? Why do/don’t B2B buyers buy gift cards and vouchers? What are your buying patterns, have they changed? How might they change in the future? Budgets – has this changed? Timings – when do you buy, how has this changed? How do you buy – direct or via an agent or reseller? Product – which products do you buy – paper vouchers, gift cards or virtual? Does the product influence your decision to buy? Are you just buying vouchers or do you engage with a motivation agency who manage the whole of your motivation scheme? Is there something you’d like to see that isn’t currently on the market? Do you use the prepaid MasterCard type products? If so, why do you use them? Do you prefer single choice or multi-choice vouchers or gift cards? How influenced by the brand on the card are you? What don’t you like about the current products and services offered? What other incentive products do you buy? How much or what % is vouchers v other products?

30 Next Steps Research agency has been appointed Specialist B2B agency More information on the project to be emailed to members Co-operative research so expect price to be circa. £750, based on 35 members, will be less per member the more members take part

31 The Conference 2012 Victoria Park Plaza Hotel, London Tuesday 20 th March 2012

32 Supported by Silver Sponsors Gold Sponsor Exhibitors Sponsors

33 Exhibit Stand Floor Plan Some exhibition stands still available

34 Workshop Day – 19 March, 2012 Highlights Global Expansion of the Prepaid Market – Prepaid International Forum Lessons from Global Leaders – IMA Consumer & Retail Trends – Global Prepaid Exchange Attend workshops for free if you are attending the conference or by invitation www.giftandreloadablecardsummit.com Evening Reception by invitation

35 Main Conference – 20 March, 2012 Highlights Europe's Economic Climate & Prepaid – Marion King (new Head of MasterCard UK & Ireland) Business to Business – includes Wal-Mart, SVS, Ovation Incentives Marketing – includes LAKS, Giftango, Prepay Solutions New Players – WRAPP Emerging Markets – CashStar Social Networks – Gloople Prepaid in Retail – MasterCard Paybefore Awards Europe www.giftandreloadablecardsummit.com For full agenda & members discounts see: Or follow the link from www.UKGCVA.co.uk

36 Other Events EventDateVenue British Retail ConsortiumVariousSee UKGCVA website Prepaid Expo USA12 – 14 MarchLas Vegas Prepaid Expo Europe, UKGCVA Conference, Paybefore Awards Europe 20 MarchLondon UKGCVA Networking & Seminar22 nd MayLondon Prepaid 1213 – 14 JuneLondon UKGCVA Member Meeting20 JuneICO, London Marketing Week Live27 – 28 JuneOlympia, London Prepaid Awards4 OctoberLondon UKGCVA Member Meeting13 Novembertba Special Member Rates Available for Prepaid Expo USA & Prepaid Awards Motivation Pavilion available to members at Marketing Week Live

37


Download ppt "Welcome. New Members –AGI-Shorewood –Corporate Rewards –Card Commerce –TK Maxx & Home Sense –Wickes Guests –HMV –2ergo –People Value –Marketing Week Live!"

Similar presentations


Ads by Google