1. TCA Strategic Planning Where We’ve Been Where We’re Going

2. Texas Counseling Association Founded in 1947 More than 6,500 members 12 Divisions 32 Chapters in 5 Regions Three Year Strategic Plan is the compass for TCA Committees are the vehicles driving TCA to achieve its goals Current Strategic Plan: 2010 – 2013 New Strategic Plan adopted in November 2013

3. Where We Have Been TCA Strategic Plan: 2010-2013 Misson TCA is dedicated to providing leadership, advocacy and education to promote the growth and development of the counseling profession and those who are served.

4. Where We Have Been TCA Strategic Plan: 2010-2013 Values Respect Professionalism Advocacy Unity of Purpose Accountability Effective Communication

5. Where We Have Been TCA Strategic Plan: 2010-2013 Vision Themes Well Established Counselor Identity Access to Professional Counselors Effective Advocacy Marketing & Education Outreach Wellness Vibrant & Inclusive Organization

6. Where We Have Been TCA Strategic Plan: 2010-2013 I. Expanding Leadership Opportunities Engage Volunteers Create Purposeful Mentoring II. Optimizing Resources Maximize Technology Stay on Target Realign Committee Structures III. Collaborating to Strengthen the Association Build Trust and Harmony Maintain a Sound Organization Structure

7. Success Indicators Strategic Plan 2010-2013 Expanding Leadership Opportunities More Volunteers Multiple Candidates for Every Office More Chapter Members Belong to TCA Systematic, Consistent Leadership Training Across Texas Mentors Assigned to all New Officers System of Accountability for Communication Strategic Planning Training at Leadership Training Institute Job Descriptions, Templates and Resources for New Officers Regional Leadership Training

8. Success Indicators Strategic Plan 2010-2013 Optimizing Resources Use Data to Set Priorities Establish Performance Standards Create Processes that Reduce Duplication of Services Committees produce results Committees reflect TCA priorities Solid Political Platform & Relevant Policy Statement Offering Online CEUs

9. Success Indicators Strategic Plan 2010-2013 Collaborating to Strengthen the Association Post Operating Agreements at all Meetings Debrief and Evaluate after each meeting Schedule Board & Staff Retreat Board Reports Reflect Collaboration Efforts Team Building and Wellness Evident throughout the Association More members in chapters and divisions Willingness to have Difficult Conversations

10. Where We Are Going: Strategic Plan 2014 - 2017 November 2012:Board & Senate Collaborate to Set Public Policy Priorities February 2013:Board begins Strategic Planning Process Identified Stakeholders Established Values Discussed Mission Negotiated Goals Brain-stormed Vision for 2016 Spring 2013:Strategic Planning Committee Organizes Data Committee Chairs Identify Activities to Support Vision June 2013:Board & Senate Collaborate on Values, Vision & Mission September 2013:Board establishes Strategic Plan Proposal November 2013:Board & Senate Adopt Strategic Plan

11. Policy Priorities Promote justice and dignity for ALL Promote timely access to behavioral, mental health and educational services for ALL Represent ALL Professional Counselors in ALL work settings Promote student retention, persistence and success in ALL educational settings Support individual and family growth, recovery and development across the lifespan

12. Stakeholders All Professional Counselors TCA Members Federal, State and Local Government Clients Graduate Students

13. Values Integrity  Commitment  Vision Additional Values Unity Courage Excellence Passion Ethics

14. Values: Integrity Ethical Authentic Honest Transparent Trustworthy Do the right thing even when its difficult

15. Values: Commitment Dedication to TCA Dedication of TCA to its officers and members Active engagement Finish what we start Fulfill obligations to stakeholders

16. Values: Vision Awareness Advocacy Sustainability Future-focused Understanding Discernment

17. Organizational Goals Providing Leadership and Advocacy Promoting the Counseling Profession Supporting Optimal Development and Mental Health for all

18. Where will TCA Be in 2016? 11,000 members and 6 million dollar budget Legislators and public officials use TCA as their primary resource Officer elections in TCA, Divisions and Chapters are robust Bigger offices, larger staff

19. Where will TCA Be in 2016? Visibility in every counselor education program 100% license reciprocity for all counselors All Chapter members belong to TCA Hosting regional advocacy training

20. Where will TCA Be in 2016? Resource on best practices across the spectrum of professional counseling All populations have access mental health services because of our efforts Known as the most progressive and successful organization for counselors Unified

21. How Do We Get There?