1. Announcing VMware vSphere 4 Dave Gully HP Alliance Manager, UK&Ire

2. Top 3 reasons why VMware is the right IT investment in a tough economic environment: Increase Productivity, Operational Flexibility and Responsiveness 3 Reduce Datacenter Operating Cost (e.g. Power & Cooling) 2 Reduce Physical Infrastructure Cost 1

3. A Real Life UK Outsourcer example - the numbers: Before:After: 1,200 = Wintel Hardware assets £5.5m = Data Centre hosting costs [annual costs] £8m = staff operation costs [3 yr] £4.2m = Hardware technology refresh costs CO 2 = 9.3m kg [over 3 years] 2 days = time to recover 5TB server from hardware failure 28 days = build Wintel server from scratch [incl. ordering time] 58 = Wintel hardware assets £0.4m = Data Centre hosting costs [annual costs] £6m = staff operation costs [3 yr] £0.7m = Hardware technology new purchase costs CO 2 = 1.3m kg [over 3 years] 2 hours = time to recover 5TB server from hardware failure 2 hours = build Wintel server from scratch [incl. deployment time] 20:1 ratio £5.1m £2.0m £3.5m 8.0m kg 1.8 days 27.8 days Saving:

4. Bracknell & Wokingham Midweek News April 2009

5. VMware Infrastructure – Key Solutions / Use Cases: Server Consolidation and Containment – Eliminate server sprawl by deploying systems into virtual machines Test and Development – Rapidly provision and re-provision test and development servers; store libraries of pre-configured test machines Enterprise Desktop – Secure unmanaged PCs. Alternatively, provide standardized enterprise desktop environments hosted on servers. Business Continuity – Reduce the cost and complexity of business continuity by encapsulating entire systems files that can be replicated and restored onto any target server Infrastructure Provisioning – Reduce the time for provisioning new infrastructure to minutes with sophisticated automation capabilities. Legacy Application Re-hosting – Migrate legacy operating systems and software applications to virtual machines running on new hardware for better reliability

6. The Problem Overwhelming complexity >70% of IT budgets just to keep the lights on <30% of IT budgets goes to innovation and competitive advantage Where the IT Budget Goes 42% Infrastructure Maintenance 30% Application Maintenance 23% Application Investment 5% Infrastructure Investment Your Business Can Change Only as Fast as Your IT Can 8

7. The Goal IT as a Service (Internally or Externally Provisioned) Efficiency Control Choice 7

8. The Goal (Cont.) IT as a Service Just like….. Inexpensive, pay as you go, pay for what you use Ubiquitously available Reliable Choice of providers 8

9. Cloud Computing Efficient Flexible Dynamic Trusted Reliable Secure DATACENTER TODAY The Path to IT as a Service External Cloud Internal Cloud Private Cloud App Loads App Loads App Loads App Loads App Loads Federation & Choice Standards Bring Cloud Computing to the Enterprise Datacenter 9

10. VMware is Bringing the Cloud to the Enterprise The Efficiency of Cloud Computing… …Without the Risk Or Disruption Compatible with any existing or future application Security enforced on- and off-premise Leverage and evolve existing skills, management No lock into irreversible decision No lock into service providers Business Fast deployment / Low cost Contractual and auditable SLAs Ease of Change Usage based, pay-as-you-go financial model IT Economies of scale High performance, highly available Policy-driven automation 10

11. Cloud OS - The Underpinning For Cloud Infrastructures Private Cloud Internal Clouds App Loads App Loads App Loads App Loads App Loads Cloud OS Management Federation & Choice Standards External Clouds Cloud OS Management 11

12. Introducing… The best platform for building cloud infrastructures VMware vSphere™ 4 is the industry’s first cloud operating system, transforming datacenters into dramatically simplified cloud infrastructure and enabling the next generation of flexible, reliable IT services.

13. 13 vSphere Components vSphere is a distributed software system with features enabled by a management server and hypervisor working together VMware vCenter Server is the management server and cluster coordinator (1 instance required) VMware ESX / ESXi is the hypervisor software running on each host (1 instance per server required) VMware ESX / ESXi vSphere editions are the licensed features enabled by vCenter Server working with ESX / ESXi

14. ApplicationServices InfrastructureServices VMware vSphere™ – The Industry’s First Cloud Operating System Scalability vSphere 4.0 Security Dynamic Resource Sizing Intrusion Prevention Intrusion Detection Clustering Data Protection Availability vNetwork vStorage Network Management Storage Management & Replication Storage Virtual Appliances Hardware Assist Enhanced Live Migration Compatibility vCompute VMware vCenter Suite Management

15. VMware vSphere™ - The best choice for your business VMware’s higher consolidation ratios, higher scalability get better CapEx VMware’s vServices and vCenter capabilities lead to better OpEx VMware unique technologies like DRS, DPM, FT, chargeback, AppSpeed, VMsafe, host profiles, Storage vMotion, others allow IT to deliver on SLAs while controlling costs VMware strives to support whatever hardware, application stack, management stack, OS, or service provider the customer has selected VMware strategy: Remain neutral so the customer has maximum choice Efficiency Control Choice … to cut capital & operational costs by up to 50% for all applications …while automating & guaranteeing quality of service …for flexibility in SW stack, HW & service providers The VMware goal is to eliminate the IT complexity, and turn it into a ubiquitously available service while still maintaining the lowest possible costs.

16. Summary – What’s New

17. Pricing & Packaging

18. vSphere One CPU Licensing VMware Infrastructure 3 (VI3) 6 x 2 CPU VI3 Enterprise X $5750 / 2 CPU license $34,500 VMware vSphere 4 12 x 1 CPU vSphere 4 Enterprise X $2875 / 1 CPU license $34,500 vSphere moves to a one CPU pricing model Example: Customer buys Enterprise licenses for 3 four-socket servers, 12 processors total Note: A “processor” consists of one or more processing cores. Multi-core licensing is discussed later in this presentation

19. 19 New vSphere 4 Editions: Overview STANDARD ($795 / CPU) Simple Consolidation ENTERPRISE PLUS ($3495 / CPU) Simplified Operations ADVANCED ($2245 / CPU) Availability ESSENTIALS PLUS Integrated availability solution for Small Businesses ($2995 All-in-One for 3 Servers) ESSENTIALS Basic management of free ESXi ($995 All-in-One for 3 Servers) Scale limited, Low initial price, Small office- oriented features Scale unlimited, Value price, Low TCO Full featured Basic management for: Simple consolidation Remote offices Test labs High availability for: Production infrastructure Mission critical applications Large scale management and integration for: Internal cloud Tier 1 applications VMware vSphere Note: US list pricing in USD – International pricing may vary ENTERPRISE ($2875 / CPU) Automated Resource Management Automated resource management for: Production infrastructure Mission critical applications

20. From the smallest environments… Available, reliable platform for small and medium businesses Simple solution for remote and branch offices …to the largest datacenters Efficiency to meet the performance demands of critical applications Control of service levels with leading management and automation capabilities Choice that enables customers to integrate with their choice of datacenter management tools and processes vSphere 4 Enables “Virtualization Everywhere”

21. From VI3 to vSphere 4: Why Upgrade Higher consolidation ratios due to performance optimizations Up to 20% reduction in power costs with Distributed Power Management Up to 50% reduction in storage costs with Thin Provisioning Continuous availability with VMware Fault Tolerance Operationally efficient security with vShield Zones Dynamic scale up of virtual machines with “hot” add/plug/extend features Compliance to standardized configurations with Host Profiles Single pane of glass view over entire inventory with vCenter Server Linked Mode Day to day task automation with vCenter Orchestrator Third-party distributed virtual switch Third-party multipathing VMsafe products Solution and services opportunities for partners in helping customers understand and execute upgrades Cost savings from enhanced efficiency Increased operational control Deeper integration with existing infrastructure

22. 22 Why Virtualise on HP BladeSystem cClass? An optimal platform for virtualisation Blade density and low power consumption Economical attachment to SAN environments Smaller footprint within data center Fully Redundant – No SPOF Deployment advantages Ability to pre-provision enclosure bays with virtualisation layer and guests Ability to pre-provision connectivity profiles Ongoing maintenance advantages Ability to rip-and-replace entire virtualisation stack Quick changes without cabling Extensive manageability for hardware and software Virtualisation Layer WindowsLinux Windows Linux

23. 23 Why VMware from HP 1.#1 VMmark Performance all categories 2.More Hardware certified for VMware than any other vendor 3.HP Services – Largest VMware VCP Partner 4.Single point of contact for hardware, software, and guest OS support 5.HP Part code includes 1Y 9x5 Support and software updates as standard 6.2 Hour Response as standard 7.Integrated Hardware and virtualisation management tools

24. Take Aways 1.HP = Only end to end platform provider for VMware 2.Engage your customers today – vSphere Plans? 3.Right Price Point for all Market Places