1. BIGCHOICE GROUP RECRUITMENT | EDUCATION | BRANDS School Leavers International Students Undergraduates Graduates Bachelors Evening Weekend MBA’s Post Graduate PHD Study Abroad Masters Open Days EDUCATION SPECIALISTS

2. Web Display E-mail Mobile MMS / SMS REACHING YOUR MARKET – MULTIMEDIA ADVERTISING CHANNELS On Campus Events & Tours Social Media / Seeding USING TOMORROWS TECHNOLOGY TODAY YOUTH MARKET EVER CHANGING METHODS OF COMMUNICATING

3. INSTITUITIONS WE WORK WITH AGENCIES WE WORK WITH OUR VISITORS & MEMBERS Largest opt-in database of over 1 million registered users Reach over 577,000 course seekers per month Achieve 4 million page impressions per month The most visited youth network in the UK A network of over 700 plus Brand Agents at UK universities USER DEMOGRAPHICS OUR REACH Age: 16 – 30 year olds 28% First Year A Level Students 32% Final Year A Level Students 26% MBA Course Seekers 24% International Students 31% Business Graduates & Finalists 14% Media Film & Performing Arts 16% Based in London

4. ADVERTISING OPPORTUNITIES Web Display & MPU E-mail Mobile MMS / SMS On Campus Events & Tours Digital newspaper Double Page Spread, Full page, half page, quarter page Video Max file size 1MB (AVI, MPEG, QuickTime and SWF files accepted) Online Display MPU, Leaderboard, Skyscraper, banner (expandable available) E-mail & SMS HTML/Text & Text up to 160 characters Cost Per Lead Pay for leads from students requesting information on your course.

5. ONLINE DISPLAY OPPORTUNITIES Background reskinOpen Days Calendar Enhanced Listing Course Subject Directory Home Page MPU / Skyscraper University guide

6. EMAIL MARKETING Our opt-in email data currently stands at 1 million registered users. HTML email is a great way to directly communicate with the youth audience. An email campaign can be highly personalised and targeted. This method of advertising is trackable and gives you clear ROI. The beauty of our database is that you can target candidates by the criteria listed below plus by discipline, location & year of study. The email tracking system has all the features you would expect from an email marketing platform, including: - Number of emails sent - Number of click throughs to website - Number of emails opened/read- Number of undelivered mails (bounce backs) - Which users clicked on which links - Number of users who unsubscribed 123,000 Lower Sixth Finalist & Graduates (up to 3 years) 210,000 Upper Sixth 200,000 Finalist & Graduates (3+ years) 250,000 International Studying UK 95,000 International Wanting to Study UK 305,000 156,000 GCSE

7. EMAIL MARKETING - CASE STUDY Client Name: Salford University Campaign: International Student Attraction Campaign – Nov 2011

8. Client Name: University of Birmingham Campaign: Open Day Campaign – July 2011 SMS MARKETING - CASE STUDY

9. MOBILE MARKETING Short Message Service (SMS) is a communication service allowing the interchange of shot text messages of up to 160 characters between mobile phones. MMS is a static image or animated multimedia message which can include music and voice. SMS marketing is ideal for local and national campaigns and can be personalised addressing each individual by their first name. Our data is cleansed after every send with non-deliveries removed from our database immediately ensuring no wastage. The profile information we hold includes; age, gender, location and university attended. ESCP Europe Business School: Open Day 14 May. Make the right choice for your postgraduate degree! Call 020 7443 8826 to attend.. 2opt-out STOP@thebigchoice.com STOP@thebigchoice.com 245,000 295,000 21-25 year olds 18-21 year olds Reach: Your Invited to Birmingham Postgraduate Open day 26 th November! Don’t miss this great opportunity to further your career 2opt-out STOP@thebigchoice.com STOP@thebigchoice.com MMSSMS

10. INTERNATIONAL REACH 40,592 10,824 43,920 112,639 434 97,718 Here is a selection of some of our most popular countries: - India: 38,103 - USA: 28,157 - Italy: 21,786 - Germany: 24,384 - China: 29,605 - Denmark: 18,141 - Taiwan: 15,674 - Canada: 11,606 - Norway: 7,526 - Pakistan: 19,739 - Nigeria: 26,439 - Kenya: 6,365 - Singapore: 5,609 - Argentina: 4,957 - Brazil: 6,118 - 305,000 international candidates - all looking to study in the UK - registered from 160 different countries

11. BigChoice Group has a network of 700 plus student representatives across 70 campus’s in the UK and have implemented campus marketing activity on behalf of recruiters, national brands and Institutions. Working directly with the students union, careers departments, clubs & societies, Big Choice Group have unrivalled access to campus. Our experience in implementing such activity and relationships with our brand managers ensures the clients’ marketing messages are distributed in the right areas to the right students. Flyering Posters Careers fairs Focus Groups Bluetooth Data Capture Experiential advertising Ambient marketing Campus Marketing AdWalkers Projection advertising Pic Flips Clean street advertising

12. Campus Marketing Look WalkersEco Bike Scootermedia Ad Vans Digital vans Street Skins Illuminated, wearable billboards carried by trained promotional staff. Leafleting or sampling available. Pedal powered illuminated adbikes Illuminated, 48 sheet Ad Vans. Rear projection digital screen integrated van. Gaming, live TV, internet feed, digital content, touch screen. Operates day or night Stylish, illuminated double-sided 4-sheet trailers. Leafleting or sampling available. Music can be played from vehicles. 'Skin' stretched over shutter doors of stores. Location specific. Target urban audiences in proximity to city centres.

13. Adwalkers are interactive, online, wearable media platforms. They offer the ability to spend extended periods of precious “face” time, interacting and engaging with your audience. Adwalkers mobility enables precision targeting, they can be used as a direct sales tool, for playing interactive games and data capture. Wearable 17 inch screens with multi touch screen technology are ideal for delivering visual messages, videos, market research, data capture and consumer engagement campaigns. We can also offer custom software and applications running on the AdWalker’s or work with your existing digital team to incorporate existing content. AdWalkers

14. AdFloor is a novel and enterprising technology that lets you utilise a traditionally overlooked space – the floor. AdFloor adds a new dimension… AdFloor captures the attention of guests and visitors, drawing them into your space. Visitors can’t help but interact with your brand. AdFloor is fully customisable with over 100 effects to choose from, you can personalise your floor to be in harmony with your brand or event theme. AdFloor – Interactive Floor Advertising Ad Floor Campaigns Whether you’re planning an exhibition stand, product launch, experiential event or party, AdFloor can provide something new and exciting.

15. Campus activityAverage cost per university Liaise with careers departments, faculty heads of a relevant department & 2 student clubs / societies per uni £500 Flyering & postering for 1 week per university per person£500 Flyering for 1 week per person£500 Clean Graffiti – 30 prints per campus£3,500 Projection advertising – 1 day per campus (artwork set up not included and ranges depending on how complex campaign is, starts from £500) From £2,500 SMS sent to notify students of activity taking place. Each SMS sent on the morning of each event.From £160 per 1000 2 x AdWalkers + 2 operatives + 1 additional member of staff (technical advisor) to assist in campaign. (not included is a one off art production fee approx £800) £2,125 Ice cream van or food cart (campus permitting / suitability), including 2 staff, approx 800 ice- creams / pop – corn cones per day, incl food vending permit. £2,000 Picture flip books – great fun promotional activity suitable for balls and student parties. Includes 3 staff (2 operatives & 1 promotional staff)£2,500 AdFloor – Excellent way of interacting with your audience (artwork set up not included and ranges depending on how complex campaign is, starts from £500). From £3,000 Campus Marketing service costs Above costs are exclusive of: Artwork conversion and upload Campus access fees Administration fees Campus Marketing Service Costs

16. Testimonials EDUCATION SPEACIALISTS WWW.BIGCHOICEGROUP.COM Ksenija, Marketing Coordinator, ESCP Europe Business School. October 2011 ‘I started working with the Big Choice Group in 2009 and since then they have proved to be an effective online solution to promoting our programmes. Targeted emails always have strong and immediate results and our recent activity on Just Courses website, despite a short period of time, has generated a positive response. Working with the team at the Big Choice has always been a great experience – they are professional, proactive, friendly and flexible. Thank you so much!’ Emma, Client Relationship Director, MJD Consultancy November 2011 ‘MJD has been working with the Big Choice group on a number of campaigns, and your products have become an integral part of planning our media activity. Working closely with Gurpreet has been fantastic, she is super efficient and really knows her products inside out - explaining how we can work together without any unnecessary sales waffle. It's great to be able to build friendly and productive relationships with such nice people and Gurpreet is a great ambassador for the Big Choice group. I would definitely recommend working with you to other clients and we'll be continuing to include you products in our campaign activity.’ Gillian Radcliffe, Marketing Manager, London College of Communications (University of the Arts) September 2011 ‘Jane, we had a good number of people sign up for the early bird clearing sessions so far from our JustCourses.com email campaign & we feel it was a good return on the modest amount we spent with you. We will definitely work with you again on future campaigns.’

17. Conclusion 10 years of education experience means we have the target audience with.. Network of 2 million unique users every month 1 million registered users reachable by email and SMS text messages Innovative online, display and html email which are far more cost effective than traditional methods For more information contact: Jane Johns 020 7 401 2416 E-mail:jane@bigchoicegroup.com EDUCATION SPEACIALISTS WWW.BIGCHOICEGROUP.COM