1. Tradeshow Support From Stevens Marketing

2. Agenda What We Have To Offer What to consider Requesting a Booth Preparing For The Show Setting Up Your Booth Shipping the Booth Back Promoting Your Booth The Right Lead Information Tradeshow Do’s And Don'ts Questions

3. What We Have To Offer Booths / Banners – Single screen banner – Double screen banner – Table-top – Floor display – National show

4. What We Have To Offer Table covers Business card holders Fabric basket (for giveaways) Toy truck (for display only) Entry blanks Fish bowl (card collector) Brochure display holder

5. Goals and Objectives Tradeshow Checklist Tradeshow Goals and Objectives Where to find these forms: Stevens Shop Tradeshows Request forms

6. Requesting a Booth Order Form from Stevens Shop – Tradeshows Request Forms – Tradeshow Display Both Request Form

7. Requesting a Booth

8. Preparing For The Show Marketing follow-up – Have materials shipped to HQ to ship with booth – Collateral material – Giveaways

9. Setting Up Your Booth Set your table at the back – Open and inviting Pull-up banners to the front of the display – Seen from a distance Don’t clutter your table Greet customers in the aisle

10. Shipping the Booth Back Agent – UPS Label will be shipped with booth to your place of business – UPS will be scheduled for a pick-up at your place of business after the show Stevens Shows – Shipping will always be handled through show site manager or for smaller shows (hotels), you will be responsible for shipping via UPS

11. Promoting Your Booth Pre – Email – Mailers – Set in-booth appointments During – Meaningful giveaways only to Power Buyers (5% of attendees) Post (within 15 days) – Email – Phone call

12. The Right Lead Information Collecting leads at tradeshows with the right information is critical Gathering leads – Purchased lists – Lead retrieval scanners – Lead form – Card drawings

13. The Right Lead Information What data is required and why? First Name Last Name Title Company Phone Email Street City State Zip

14. Tradeshow Dos and Don’ts How we are perceived by attendees in 56% based on our behavior – Dress – Posture – Body language – Words – Smile – Enthusiasm

15. Tradeshow Dos and Don’ts Set numerical goals Make your booth inviting 90 second interview technique Don’t offer brochures Don’t feed the trick-or-treaters Limit Leads

16. Questions