1. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. How to use this deck This deck is meant to help you introduce and position the Adobe Value Incentive Plan VIP Select benefit to your customers. Please contact your Adobe Channel Account Manager or the Adobe Partner Connection Helpdesk if you have any questions. APAC: apacresellers@adobe.comapacresellers@adobe.com EMEA: euroresl@adobe.comeuroresl@adobe.com NA: naresellers@adobe.comnaresellers@adobe.com LATAM: latamresellers@adobe.com Date updated: April 14, 2015

2. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Value Incentive Plan – Introducing VIP Select April 14, 2015

3. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What we’ll cover today 4 VIP Select resources 1 What is VIP Select 2 How VIP Select works 3 VIP Select opportunitie s

4. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4 Value Incentive Plan (VIP) Updates

5. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Value Incentive Plan 5 STANDARD PROGRAM FEATURES Member Choice Term Flexibility with budgeting and purchasing VIP Subscription licensing program Annual term Transactional discount ANNOUNCIN G VIP PROGRAM OPTIONS 250+ licenses Assured discount level Pay upfront for 13-48 months Choose your Anniversary Date VIP Select Volume rewards level Future options Coming soon!

6. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. VIP discount levels 6 MEMBERSH IP STATUS DISCOUNT TYPE LICENSE QUANTITY DISCOUNT LEVEL VIP Select Assured1,000+4 Assured 250 - 999 3 VIP Transaction al 50 - 249 2 VIPNone 1 - 49 1 1 – 49 LICENSES 50 - 249 LICENSES 250 - 999 LICENSES 1000+LICENSES

7. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. VIP SELECT LOOK- BACK 31 Days VIP Select via look-back 7 VIP Member Enrollment Date Look-back Date VIP Member’s Anniversary Date Renewal Period Start Date 30 Days VIP Select status is enabled Automatic look-back is initiated, confirming 250+ licenses

8. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. VIP Select via single transaction 8 REQUIRES RESELLER AND ADOBE INTERVENTION 4. Partner Connection Helpdesk submits form to Adobe 4 2. Reseller places order in LWS 2 3. Reseller contacts Adobe Partner Connect Helpdesk to complete Manual VIP Select form 3 1. VIP Member places an order for 250+ licenses 1 7 7. Any order placed during the remaining subscription term receives the assured discount level based on qualifying purchase quantity 6. Partner Helpdesk informs Reseller that Member’s status is updated to VIP Select 6 5. Adobe sets Member’s status to VIP Select in LWS and informs Partner Helpdesk 5

9. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. In summary 9 Members earn VIP Select status with a minimum license quantity of 250 Qualify through a LOOK-BACK at renewal AUTOMATIC Process Qualify through a SINGLE TRANSACTION at any time MANUAL process

10. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. VIP - products offered 10 Creative Cloud for teams  Complete plan  Single App plan Adobe Acrobat DC with Document Cloud Services  Acrobat Standard DC  Acrobat Pro DC Coming soon... Adobe Anywhere

11. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Sales tools and resources 11  VIP Select video  Buying Programs Comparison Guide – COM & GOV  Buying Programs Comparison Guide - ED  VIP Program Guide – COM & GOV  VIP Program Guide – ED  VIP Select datasheet

12. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.