2. Enable Social Mastering and Data Discovery with Siebel Master Data Management [CON8515]
Bill Miller, MDM Leader, Oracle
Kelly Mosher, Senior Manager, T-Mobile US

3. Program Agenda Oracle Master Data Management (MDM)
MDM Implementation Framework & Components
Case Studies – T-Mobile
MDM Upgrade Process Flow

4. Customer Hub

5. Oracle Customer Hub at T-Mobile
Solutions
Oracle Consulting Leading Practices
Oracle Customer Hub (Universal Customer Master - UCM) [ ]
Oracle Data Quality (Profiling) [2.8.07]
Oracle Data Quality (Address Validation, Matching)
Oracle Customer Hub Data Steward
T-Mobile Confidential

6. Customer Hub at-a-glance
What is it? An MDM (Master Data Management) environment providing Customer master data and transactions on a standardized foundational model – SID, eTOM compliant
Oracle’s Customer Hub is built on Siebel’s Universal Customer Master Applications (Siebel UCM Applications) provide a Siebel platform that functions as the master file for an organization's enterprise-wide customer information. It consists of …
Siebel Universal Customer Master
Siebel Marketing Master
Siebel Sales Master
Siebel Activity Master
“Single source of truth” and enrichment of best version Customer Profile
Full customer information lifecycle management
Standardization and correction of Customer Profile and Information
Customer identification and merging of duplicate records

7. Oracle Hubs for Customer Management
Channel
Enterprise Services
Integration
Oracle
Customer & Activity Hub
Customer
Management
Oracle
Sales Hub
Contact
Management
Order
Management
Oracle
Services Hub
Customer Incident Management
Oracle
Marketing Hub
Offer & Campaign Management
Components
CRM
Sales & Service Product Catalog
Sales &
Acquisition
Customer Scoring & Credit Rating
Contract
Management
Customer Interaction Enabling Functions
Customer QoS &
SLA
Management
Systems
Core

8. Customer Hub Enables Web Profiles Using Social Media
Is it possible to understand and identify customer from social media posts ?
Unified Customer Profile
Customer Profile Structure
Customer Profile Multi-Channel Support
Yes. If you have a Customer Profile defined. 8

9. The Unified Customer Profile2
Line 1
Line 2
Line 3
Profile1:
Twitter Handle1 (alias)
Profile 2:
FB Handle 1 (alias)
Profile 3:
(1 to M) Relationships
Confidential and Proprietary Information of T-Mobile USA

10. Key Oracle MDM Sessions at OOW
Monday – October 1st
Turn Customer Data Into an Enterprise Asset with Oracle Fusion Customer Hub Applications
Best Practices Oracle Fusion Customer Hub Implementation
The Role of Oracle Hyperion Data Relationship Management in an EPM Solution
Oracle Hyperion Data Relationship Management: Enabling Enterprise Transformation
10:45am Moscone West – 2008
12:15pm Moscone West – 2008
1:45pm InterContinental – Ballroom A
4:45pm InterContinental – Ballroom A
Tuesday – October 2nd
Oracle Fusion Supply Chain Management: Overview, Strategy, Customer Experiences and Roadmap
Mastering Product Data: Strategies for Effective Product Information Management
Enabling Trusted Enterprise Product Data with Oracle Fusion Product Hub
Best Practices for Implementing and Upgrading Oracle’s MDM: A Technical Deep Dive
10:15am Moscone West – 3006
10:15am Moscone West – 3001
11:45am Moscone West
11:45am Palace Hotel – Sea Cliff