1. GCSE Media Studies Action Adventure Learning objectives:
To be aware of the codes and conventions of Action Adventure DVD film covers
To be able to identify and follow the codes and conventions of Action Adventure film reviews

2. DVD Action and Adventure film covers
One of the biggest tasks facing the film industry is how to sell their product to an audience.
Audiences watch films for a number of reasons. These may be to do with the following:
Narrative
Genre
Production values
Stars
Other connected merchandise and products that extend interest in the original text.

3. Analysing a front cover Areas to focus on:
Design/layout
Use of colour
Typography
Use of space
Connotation
Positioning
How do they represent
Action Adventure and
target the audience?

8. Analysing Images Front and back cover Casino Royale
What images have been chosen?
Refer to shot types
Camera angle
Lighting
Clothing/props
Lead image
Mise-en-scene
Body language
How are women being represented?
What is the USP?

11. Representation Pirates of the Caribbean
What impression is the front cover trying to portray to the target audience?
Are there any stereotypes?
How does it link to the genre?

13. U - Universal suitable for all
Uc - Particularly suitable for young children
PG - Parental Guidance suitable for general viewing, but some scenes may be unsuitable for younger children
12 - Suitable only for persons of 12 years & over. Not to be supplied to any person below that age
15 - Suitable only for persons of 15 years & over. Not to be supplied to any person below that age
18 - Suitable for persons of 18 & over. Not to be supplied to any person below that age
R18 - For restricted distribution only. To be supplied only in licensed sex shops to persons of not less than 18 years.

16. Designing your own Action Adventure DVD cover

17. Designing your own Action Adventure DVD cover
Front cover include:
Title
Lead image
Classification
Back Cover
Area of distribution
Synopsis of film
Disc menu details
Language/run time/main feature subtitles
Bar code
Web site details
Media quotes/star rating
Spine
Film Title
Image

18. Film Reviews
The film industry relies heavily on publicity. Reviews are an important source of information about films. They appear in a number of forms:
TV programmes
Magazines/ Specialist film magazines, such as Empire, Premiere, Hotdog & DVD Review, try to cover all feature films that are released.
Rental & retail DVD releases
Newspapers both national, local & freebies
Radio stations have slots in programmes where newly released films are discussed
Film websites
Phone APPs

19. A good film review should be more than just the reviewer’s opinion of the film.
It should provide potential viewers with information about the film that will allow them to decide whether it is worth seeing or not.

20. Task Write your own Action Adventure film review.
Think about your chosen TA.
Look first at some Action Adventure examples on:
Film 2011

21. This week’s revision question
Dumb films for dumb people. How true to you think this is of the Action Adventure genre?