1. FARM FRIENDLY Story of plough to plate Farm friendly food As near natural as possible Perfect = tasteless Rare breeds, heirloom varieties. Price V Local V Organic RULE BRITANNIA

2. Mitzie Wilson Tomorrow’s Table

3. ENGLAND A LA CARTE Slow roast belly of pork Herdwick Mutton Revival Gloucestershire Old Spot, or Middle White Gastro pub grub Roasts Meat and 2 veg Slow cooked casseroles Pies and pasties A generation that can’t cook these dishes

4. WE WANT GRAVY Single portion/ quick cook meats need sauce HELP! Fresh, chilled, pouches, tubs, not jars home made looking whole herbs, spices and vegetables No more gloop!

5. IT’S NOT THE SHOPPING IT’S THE THINKING The chore of cooking Impossible to plan Fed up with shopping Need ‘ recipes of the week’ Back to basic easy dishes

6. Freezer back in fashion – cook ahead and freeze posh frozen –gastro pub grub in frozen form- no use by date to worry about More fish please – how to cook sustainably sourced new varieties i.e. Barramundi and Gurnard

7. FOOD THAT DOES US GOOD Superfoods We Are What We Eat Powerful nutritional statements DIY doctoring Making calories count Positive health benefits

8. JAMIE OLIVER EFFECT Kids do like ‘bits’ Lunch box peer pressure Better school meals ‘Am I bovverd - yes I am!

9. DECKFAST Hot porridge What can be consumed at the computer Grazing generation Tea and cake

10. UPMARKET ETHNIC Better quality, less regionality Spanish, Moroccan, Greek rustic, comforting, sharing Polish cafes

11. PACKAGING Cardboard boxes, cardboard trays and brown paper bags please. Kill carrier bags.